The travel industry is fiercely competitive, with thousands of companies vying for the attention of online customers. Whether you’re running a travel agency, a tour company, or a…
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In today’s digital age, video is probably the most effective way to reach and engage with your audience. YouTube PPC advertising can offer businesses a powerful tool to…
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If you’re looking to expand your business beyond the UK and tap into the global market, you’re in for a ride. International SEO is not just a nice-to-have;…
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In the competitive automotive market, a strong online presence is essential. If you’re a car dealership looking to increase your revenue, a comprehensive digital marketing strategy will provide…
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The Content API for Google Merchant Center is a real boon for merchants looking to streamline how they manage product data. Gone are the days of manually entering…
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Selling on Amazon has become one of the most effective ways for UK-based sellers to reach a larger audience and grow their online businesses. With so many competitors,…
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For ecommerce businesses, online visibility is everything. You might have the best products in your niche, but if potential customers can’t find your website, it’s all for nothing.…
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Understanding the various SEO services costs and pricing options available will enable businesses to make informed decisions that align with their marketing strategies. Monthly retainer fee When it…
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A well-executed SEO strategy can be the difference between being buried in search results or standing out as a trusted legal expert. But the truth is, managing SEO…
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getting visitors to your website is just the first step. What really matters is converting those visitors into paying customers. This is where Conversion Rate Optimisation (CRO) comes…
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In an era where patients increasingly turn to the internet for health-related information, a robust online presence has become essential for healthcare providers. Search engine optimisation (SEO) is…
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In the travel and tourism industry, effective online advertising is essential for standing out and reaching the right audience. One strategy that has proven exceptionally effective is pay-per-click…
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One of the most powerful tools at your disposal is targeted email marketing. This strategy allows you to reach specific segments of your customer base, ensuring that your…
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Law firms need more than just a great reputation to succeed. Potential clients regularly utilise online search to find legal services, making SEO for legal firms a critical…
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For Fintech companies, having a strong digital presence is essential. Fintech companies need more than just a visually appealing website; they need to be discoverable, credible, and relevant.…
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Product pages are the heart of any e-commerce site, as they are where potential customers make purchase decisions. Optimising these pages not only helps improve their visibility but…
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In today’s digital landscape, businesses must adopt a strategic approach to reach their target audiences effectively. Digital media planning is a critical component of this strategy, providing the…
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In the bustling world of marketing, media buying stands as a cornerstone for brands looking to effectively reach their target audience. It’s more than just a process; it’s…
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Staying ahead of the curve is essential for delivering exceptional results to our clients. At our marketing agency, we are constantly exploring new technologies and methodologies that can…
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Canonical tags often pop up in SEO conversations as it plays a vital role in helping search engines understand which version of a webpage to prioritise in search…
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Lead generation is crucial for the growth of insurance companies whether dealing in home insurance, life insurance, car insurance etc, If you’re not dedicating significant effort to this…
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When it comes to SEO on the Magento platform and WordPress are like two different beasts with their own quirks and strengths. Both have their charm, but they…
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Whether you are a home builder, or an estate agent, finding high-quality leads for residential property brands can be difficult and your strategies for property leads must be…
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As of now, GCLID (Google Click Identifier) is still widely used for tracking clicks from Google Ads and attributing conversions. However, there are ongoing discussions about the future…
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If you’re running Google Ads and thinking about Performance Max campaigns, you’re probably already familiar with the power of automation. But here’s something a lot of folks are…
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At Bidmark, we are passionate about sharing effective SEO strategies that empower you to enhance your online presence and drive meaningful traffic to your website. Today, we’re diving…
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Lead generation is one of the most crucial aspects of growing a commercial construction business, and if you’re not putting serious effort into it, you’re missing out on…
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As we head into 2025, the world of Pay-Per-Click (PPC) advertising is evolving rapidly. From AI-driven automation to privacy changes, these innovations are transforming how marketers plan, execute,…
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Expanding your business across borders offers exciting opportunities, but it also comes with its challenges, particularly when it comes to international PPC advertising (either paid search and paid…
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BigCommerce SEO shares many similarities when compared with WordPress and Shopify sites for example. But there are some specific considerations when it comes to BigCommerce SEO due to…
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In December 2023, Microsoft introduced a game-changing feature to Bing’s search engine: Bing Deep Search. This feature promises to revolutionise how search queries are answered by providing users…
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After years of lockdowns, restrictions, and uncertainty, people are more eager than ever to explore the world. As the world slowly moves past the challenging years of the…
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In today’s market, you have to ensure you have a robust digital marketing strategy to ensure your franchise’s success. So, whether you want to attract new franchisees or…
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If your reading this blog, chances are you’re curious about how to SHA-256 some data in Google Sheets? It might sound all fancy, but it’s nothing more than…
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Digital marketing is often described as a blend of art and science. While there are established guidelines and processes to follow, creativity plays a crucial role in elevating…
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In the competitive world of business-to-business (B2B) marketing, understanding how to measure brand awareness is crucial. Knowing how your brand is perceived can help you refine your strategy,…
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So you’ve just kicked off a new Performance Max campaign, right? The first week’s a big one as we all want campaigns to get off to a flying…
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Combining paid and organic strategies is not just a matter of budgeting but a comprehensive approach that leverages the strengths of both to maximise success. On platforms like…
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As a business owner, you’ve got enough on your plate without having to worry about the ins and outs of marketing and the day-to-day running of your business…
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Search Engine Positioning and Search Engine Optimisation (SEO) are closely related concepts in the realm of digital marketing and search engine management, but they focus on different aspects…
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We’ll delve into 3 crucial aspects of international SEO
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As a performance marketing manager, I’ve seen firsthand how quickly our industry evolves. The latest major shift on everyone’s radar is Google Analytics 4 (GA4). Whilst GA4 offers…
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Implementing these strategies will help you overcome challenges & enhance results.
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Today, we’re talking about the top 3 rank tracking tools
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Running successful paid social campaigns across multiple platforms requires more than just setting a budget and hitting “start.” With multiple platforms to choose from, each with its unique…
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Effective SEO for retail brands with tailored strategies specifically for the retail sector can be the difference between a thriving online store and one that struggles to gain…
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Awareness ads on Facebook are a type of paid social campaign which are designed to help businesses Introduce people to your brand or product by reaching a broad…
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We’re here to learn the essential strategies that hospitality brands can follow to improve their SEO rankings. Our deep understanding of the nuances of the hospitality industry allows…
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When it comes to optimising your online Shopify store for search engines, you might wonder if Shopify SEO differs from traditional SEO practices. While the core principles of…
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Facebook might not seem like an obvious choice, but it can be effective if used strategically.
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Establishing a strong online presence is crucial for businesses of all sizes, and franchises are no exception. Local SEO is crucial for franchise businesses. It helps them attract…
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Local SEO is crucial for medical professionals aiming to attract more patients from their local area and can become a key part of your healthcare online marketing activity.
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Marketing tactics that enhance the appeal of luxury brands.
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Are you experiencing the frustration of your Google Ads not showing up?
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How food companies can continuously innovate their marketing strategies.
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Understanding Meta Ads targeting options.
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Google Ads is revolutionising the way advertisers manage & optimise campaigns.
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Amazon is a crucial platform for e-commerce SEO because it functions as a search engine specifically for products, with its own ranking algorithms that determine which products appear…
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Brand awareness in B2B fosters trust, influences decisions, and drives business growth.
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Digital marketing strategies propel travel brands, enhancing visibility, driving bookings, and fostering loyalty.
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Top SEO companies offer comprehensive technical SEO services, website audits, site structure & mobile optimisation.
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Hospitality PPC marketing offers targeted visibility, flexible budgeting, and measurable results for hospitality businesses.
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Performance marketing agencies focus on digital strategies for ROI, lead generation, and acquisition.
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Enhancing website performance with GA4's advanced analytics and tracking capabilities.
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Local SEO enhances online visibility, engages local customers, and aids small businesses' competitiveness.
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Informative vs Intent Keywords: Understand their differences and when to use each in Google Ads.
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Plan a successful Black Friday programmatic campaign: define goals, target audience, allocate budget, optimise content.
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Crafting effective digital marketing for jewellery brands involves SEO, social media ads, and email campaigns.
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Google Ads offer global reach, precise targeting, flexible budgeting, measurable metrics, and remarketing opportunities.
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Backlinks are crucial for SEO, offering credibility and visibility. Enhance your site’s SEO with effective link-building strategies.
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GA4 revolutionises analytics with enhanced user tracking and privacy features for businesses.
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Google Tag Manager simplifies tag management, reduces reliance on developers, and enables integration.
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Traditional advertising offers broad reach, while programmatic advertising provides precision targeting.
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Adopt server-side tagging for robust data collection, upgrade to GA4, and prioritise ROI reporting.
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Explore the pros and cons of client-side versus server-side tracking for informed decisions.
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Explore the drawbacks of WordPress page builders, advocating for a more maintainable approach.
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Optimising images for SEO boosts visibility and enhances user experience for higher traffic.
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Optimise responsive search ads with unique content and prioritise ad strength for success.
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Utilise Google Display & Video 360 for digital out-of-home advertising to reach wider audiences effectively.
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Learn how to implement GA4 eCommerce tracking for Shopify using Google Tag Manager.
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Ensure your site excels in these 10 critical areas of technical SEO for top search rankings.
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