Setting up audiences in GA4 and using a Google Ads remarketing tag via Google Tag Manager (GTM) serve complementary but distinct purposes and it’s worth considering the options.…
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Welcome, intrepid marketer, to the ultimate quest in digital mastery! Imagine your marketing strategy as a thrilling game, where each level you conquer brings you closer to becoming…
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2024 was the year of GA4, but things don’t stop there. If you want to stay ahead in digital marketing tracking in 2025, it’s time to adapt to…
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Quick Answer With increasing privacy regulations like GDPR, CCPA, and Apple’s ATT framework, traditional tracking methods (such as the GCLID) are facing significant limitations. Third-party cookies are being…
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Right, let’s have a talk about outdated tracking tags in Google Tag Manager (GTM)? Now, if you’ve been working on your website tracking for a few years, there’s…
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If your reading this blog, chances are you’re curious about how to SHA-256 some data in Google Sheets? It might sound all fancy, but it’s nothing more than…
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As a performance marketing manager, I’ve seen firsthand how quickly our industry evolves. The latest major shift on everyone’s radar is Google Analytics 4 (GA4). Whilst GA4 offers…
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