INTRODUCTION TO SERVER-SIDE TRACKING
Tracking and delivering data client-side or server-side are both methods used in Digital Marketing to record and retrieve information. But which way is best for your project? In this blog, we will explore the advantages and disadvantages of both client-side and server-side data tracking and delivery, so you can make an informed decision for your next web development project.
Client-side data tracking and delivery refer to the process of recording and retrieving information directly on the client’s device, such as a web browser or mobile application.
- Reduced impact on client-side performance: By offloading the tracking code to the server, client-side resources are freed up, which can result in a better user experience.
- Enhanced data security: Because the tracking code and data are managed on the server, sensitive information is not exposed to the client side, reducing the risk of data breaches.
- Reduced risk of ad-blockers: Serverside tracking can be more difficult to block by ad-blockers, resulting in more accurate data collection.
- Greater flexibility: Serverside tracking can be more customizable, allowing for more advanced tracking and analysis options.
- Improved data accuracy: By tracking events and data on the server, tracking can be more accurate and reliable, as it is not impacted by client-side issues such as network latency or ad-blockers.
However, there are also some disadvantages to consider. One major disadvantage is that client-side data tracking and delivery can lead to inconsistencies in data, as the data may be different on each device. This can be particularly problematic for collaborative projects, where multiple users may be working on the same data. Additionally, client-side data tracking and delivery can also present security risks, as the data may be vulnerable to hackers or malicious software.
Server-side data tracking and delivery, on the other hand, refers to the process of recording and retrieving information on a server. The advantages of this method include increased security and the ability to handle large amounts of data. Since the data is stored on a central server, it can be easily protected against hacking or malware attacks. Additionally, server-side data tracking and delivery allow for centralised control of data, making it easier to ensure consistency across all devices.
However, server-side data tracking and delivery also have some disadvantages. One major disadvantage is that it can lead to slower load times, as the data must be requested from the server each time it is needed. This can be particularly problematic for large amounts of data, or for users with slow internet connections. Additionally, server-side data tracking and delivery also require a consistent internet connection, as the data cannot be accessed offline.
In conclusion, both client-side and server-side data tracking and delivery have their own advantages and disadvantages. Client-side data tracking and delivery offers faster load times and offline capabilities but can lead to inconsistencies in data and security risks. Server-side data tracking and delivery offers increased security and centralized control of data, but can lead to slower load times and requires a consistent internet connection. Ultimately, the choice between client-side and server-side data tracking and delivery will depend on the specific needs and requirements of your project.
How Can Bidmark Help You
Our server-side tagging service helps SMEs and Brands gain more accurate marketing data, reduce website loading times and lead to improved marketing attribution. Contact us to discuss how our server-side tagging service could help you build a website perfect for your business.