DIGITAL MARKETING FOR THE HOSPITALITY SECTOR
Contact our Hospitality marketing company for help with setting up advertising campaigns to promote and sell hospitality products. Our company works with you by providing the marketing services you need to effectively market your hotel, hostel, spa, or venue.
We help hotels, restaurants, spas, and venues turn searches and scrolls into bookings. From paid search and SEO to social and web design, our hospitality marketing services are built to fill rooms, tables, and calendars — even in your off-season.
Want to talk? Ring us on 0113 880 0917, drop a message to info@bidmark.co.uk, or pop your details in our contact form and one of our experts will get straight back to you.
Digital Marketing Done Properly
Whether it’s Search, Performance Max, Demand Gen, or B2B lead gen on LinkedIn, we build campaigns that are structured to scale – and reported on in a way that actually makes sense to you.
We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.
From Ashley Young
First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10
From Thomas Rhall
We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.
From James Hillas
Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!
From Thomas Harvey Solicitors
Liam at Bidmark has provided top-level Google Ads support and training to our team on several occasions. Liam is a skilled marketing strategist and he draws upon the extensive experience Bidmark has across many industry sectors to provide excellent insight into the most complex of PPC accounts. We can always count on the Bidmark team to provide fantastic support with an enthusiastic and helpful attitude.
From WILD Agency
Hospitality Marketing Services
Our hospitality marketing agency aim is to help your hospitality business attract more guests, secure more direct bookings, and generate more revenue. What’s more, we commit to providing the best quality marketing services for hospitality business through a process-driven approach to campaign management.
About UsWhat we can do for you
Growing a hospitality business takes more than one channel working in isolation. From driving direct bookings and table reservations to building long-term visibility in a crowded local market, our marketing services are built around what actually moves the needle for hotels, restaurants, and venues. Below is an overview of how we approach your marketing — from the initial audit through to ongoing reporting.
Audits
In-depth checks of your existing paid, organic, and website performance — including your booking and reservation funnels. We examine creative, content, and technical setup, and hand back a suggestions report highlighting quick wins alongside longer-term opportunities.
Audience Research
We identify the location-based, intent-driven, and competitor-comparison keywords your guests are actually searching for, then build out targeting to reach your ideal customer across paid and organic channels. This includes retargeting strategies to re-engage visitors who’ve browsed your site or availability but haven’t yet booked.
Strategy
We work closely with you to build a marketing strategy across the channels best suited to your goals — whether that’s direct bookings, table reservations, or event enquiries — shaped around your budget and the seasonality of your business.
Campaign Creation
We build campaigns around the audiences and keywords we’ve identified, getting your business in front of the right people at the right moment — driving high-intent traffic from people actively looking to book, not just browse.
Ad Copy Writing
Our team writes ad copy, on-page content, and creative that capture attention and drive action — from offer-led messaging during quieter periods to experience-led copy that sells the stay, the meal, or the occasion. We continuously test and refine this to improve performance and cost-efficiency across every channel.
Optimisation
Ongoing refinement of campaigns and channels to improve results and maximise ROI over time — adjusting targeting, budget, and creative in line with seasonal demand and what the data tells us is working.
Landing Pages
We optimise your booking and reservation pages so they’re closely aligned to your ads and deliver a seamless path from click to confirmed booking — reducing drop-off at the point that matters most.
Reports
Regular reports tracking the KPIs that actually matter for hospitality growth — including cost per booking, occupancy uplift, and average booking value where relevant — with actionable recommendations alongside the numbers, not just a dashboard dump.
About Us
Bidmark is a performance marketing agency based in Leeds, working with hospitality businesses across the UK — from independent restaurants and boutique hotels to spas, venues, and travel brands. We know hospitality doesn’t run on a flat calendar: demand shifts with the seasons, the weather, and the day of the week, and your marketing needs to flex with it.
About UsDigital Marketing Solutions
We are a hospitality marketing company that provides hospitality digital marketing services such as SEO Services, PPC Services, Paid Social and restaurant website design services which are designed to benefit your business & aid in accomplishing its growth goals through new customer acquisition.
PPC Services
So if you are a company looking to sell more online via paid search marketing with then contact hospitality marketing agency to find out how our paid search company delivers ROI-focused paid search campaigns on Google & Bing that can help you achieve your marketing goals.
Read MoreSocial Media
Additionally, our PPC campaigns for hospitality businesses help them leap their business to the top of the search engine results page & across platforms such as Meta Ads, Instagram PPC and Linkedin Ads which are great for driving leads and sales.
Read MoreSEO Services
Secondly. our hospitality SEO agency will grow your business with our sustainable SEO services. Thus ensuring your business is found by those using search engines.
Read MoreWeb Design
Firstly, our agency has worked tirelessly in restaurant website development for years. So we know exactly what it takes for businesses, like yours, to succeed online.
Read MoreWho we work with
Importantly, our hospitality marketing services are essential for brands that want to differentiate themselves from their competitors and build a loyal customer base. As such, our team works with hospitality businesses to implement effective marketing strategies that not only increase brand awareness, attract new customers, but also drive revenue growth.
Hotel Marketing
For instance, our hotels marketing services drive accommodation bookings from tourists. For example, we have experience of working with a range of hotel clients from budget accommodations to luxurious five-star resorts, catering to different types of customers.
Travel agencies
Furthermore, as a performance-focused digital marketing agency for the travel industry based in Leeds, our experts provide marketing services to businesses in the travel industry. Indeed, we are committed to providing the best quality digital marketing services such as PPC for travel and SEO for travel. As such, we deliver these services through a process-driven approach to ensure efficient and effective results.
Spa Marketing
Moreover, our hospitality marketing agency assists with creating winning marketing strategies that targets potential customers who are interested in relaxation, wellness, and self-care. In addition, social media platforms like Instagram and Facebook can be used to showcase spa facilities, services, and offers.
Hospitality Technology
In addition, our tailored strategies encompass SEO, content marketing, social media management, and targeted campaigns that effectively reach your target audience. Indeed, whether you offer cutting-edge hotel management software, booking platforms, or guest experience enhancements, we ensure your technology solutions shine in a competitive landscape.
Event Planning
So whether you organise corporate events, weddings, or special occasions, our digital marketing expertise drives engagement, boosts brand visibility, and attracts potential clients.
Restaurants Marketing
In fact, with an increasing number of food establishments opening up across the country, competition is heating up. As such, we are a restaurant marketing agency that can help you with creative restaurant marketing ideas that promise to keep your customers coming back for more. Moreover, our hospitality marketing agency offers a full suite of restaurant marketing services and tools. For example this can be PPC for restaurants, SEO, and social media services.
About Us
Moreover, our hospitality marketing firm will weather seasonal trends to generate income for your business. For example, we achieve this through digital marketing services that ensure your business is found by people when they’re searching for a room, restaurant, or spa.
Experienced
Additionally, our hospitality marketing agency helps make your posts more effective. Also, we can also carry out social media training to help make your social activity more cohesive.
Results Focused
Consider our hospitality marketing agency as an extension of your marketing team. For example, we are pro-active and happy to collaborate closely to align our strategies with your goals.
Built By Bidmark
Furthermore, our hospitality marketing agency continually optimising your marketing campaigns. For instance, this helps drive cost-effective results, increase engagement, and conversions.
1. Custom Proposal
We start with a discovery conversation to understand your business, then build a proposal tailored to your goals — not a generic package.
2. Strategy Development
We map out the specific steps that will move the needle for your business, with clear milestones along the way.
3. Contract Approval
Once the strategy’s agreed, we send over contracts confirming scope and terms. We typically work on a 3-month minimum initial period.
4. Strategy Implementation
Once the strategy is agreed we will send over contracts which bind our agreements. We usually require a 3 month minimum period.
5. Tracking & reporting
We measure the performance of ad campaigns to ensure a positive impact of new advertising strategies against your business objectives.
FAQ’s
Paid search and paid social can start driving bookings within the first few weeks, since they put you in front of people actively searching or browsing. SEO typically takes longer — often 3 to 6 months to build meaningful organic visibility — but delivers more sustainable, lower-cost bookings over time. We usually recommend running both together so you get short-term results while the longer-term foundation builds.
Yes — this is one of the areas we spend the most time on with hospitality clients. We adjust budgets, targeting, and messaging around your peak and off-peak periods, so you’re not overspending when demand is naturally high and you’re doing more to drive bookings when it’s quiet.
We build channel strategies around where your buyers actually are — typically a mix of paid search, LinkedIn Ads, content and SEO, and conversion rate optimisation on key pages like pricing and sign-up. The right mix depends on your sales motion (self-serve vs. sales-led) and audience, which we map out during onboarding.
We work across the spectrum, from independent restaurants and single-site hotels to multi-venue and franchise hospitality groups. Our approach is tailored to your budget and goals rather than a fixed package, so the scope adjusts to fit the size of your business.
Paid channels can start generating trials or demo requests within the first few weeks, while SEO and content typically take 3–6 months to build meaningful traction. Because SaaS sales cycles and trial periods vary, we agree realistic timelines and milestones with you upfront, based on your specific product and buying journey.
From Our Blog
AIO Isn’t as Different to SEO as Everyone’s Making Out
Top Tips on How to Market a School
Higher Education Marketing Guide
How to Promote Your School on Social Media
ChatGPT Ads Are Live in the UK — Here’s Everything You Need to Know
Winter Travel Trends: Optimising for Seasonal hotels
Handling Seasonal Trends and Collections for SEO
GA4 Audiences vs GTM Remarketing Tags
How We Plan, Execute, and Optimise B2B Event Marketing Campaigns
Posting regular blog content helps SEO
Using AI to Audit and Optimise Your Google Tag Manager SetupTag Manager Tips
Logistics Marketing Strategy
Let’s Get
Started
Our hospitality marketing company is committed to providing the best quality of performance marketing services. This includes setup, management and consulting depending on what you need. So get in touch with your brief, problem or challenge and our hospitality marketing company will get straight back to you.