When working with technical SEO agencies you should expect to work on structure, page speed, mobile useability, crawlability and indexing, HTTPS and security, accessibility and structured data and you should expect their aim to improve search engine rankings of your website by optimising these technical aspects of your website.
With so many technical elements to consider it’s easy to see why people are typically unsure about what services technical SEO agencies provide. So this blog post’s aim is to delve into the details about what you should expect when working with a technical SEO agency.
Here’s what expect when working with a technical SEO agency
Technical SEO agencies guide businesses through the complexities of technical website optimisation through a range of services. Here are the most common services to expect when working with a technical SEO agency:
Website Audit Services: Technical SEO agencies conduct comprehensive audits to unearth any underlying issues that might be hindering your site’s performance. After the analysis has been carried out you should expect a report providing actionable recommendations and prioritised tasks to address identified issues and improve overall SEO performance. The report should cover:
- Technical factors such as page titles, meta descriptions, headings
- Indexability factors such as robots.txt directives, XML sitemaps, and canonical tags
- Speed and performance and mobile-friendliness factors
- Potential issues impacting user experience, such as broken links, & 404 errors
- Review of backlink profile and off-site factors influencing authority.
Site Structure Optimisation Services Your website’s architecture needs to be well-structured for both users and search engines. Technical SEO experts optimise website structure through the following actions:
- Simplify URL Structure
- Optimise Navigation Menus
- Create a Hierarchical Site Structure
- Use Internal Linking Strategically
- Create XML Sitemaps
- Fix Broken Links and Redirects
By implementing these actions, you can improve the site structure optimisation of your website, making it more accessible and user-friendly while also enhancing its visibility and performance in search engine results.
Indexing and Crawlability Optimisation: When working with a top SEO agency you can expect assistance in reviewing and optimising robots.txt files, generating XML sitemaps, fixing crawl errors, implementing canonical tags, utilising internal linking, and monitoring crawl stats and indexation status.
Structured Data Implementation: Due to structured data markup websites can generate rich snippets or knowledge graph entries in search results. Technical SEO experts implement structured data using Schema.org to help businesses create enhanced search features and visibility. This is done by the following services:
- Identifying Markup Opportunities
- Choosing Markup Formats
- Implementing Markup Code
- Testing Markup (Using Structured Data Testing Tools)
- Maintaining Markup
Mobile Optimisation Services: Technical SEO agencies specialise in responsive design, mobile usability, and page speed optimisation to ensure that your website shines on every screen, boosting both mobile search rankings and user satisfaction.
- Responsive Design
- Mobile-Friendly Layouts
- Page Speed Optimisation
- Image Optimisation
- Mobile Usability Testing
- Accelerated Mobile Pages (AMP)
- Mobile SEO
- Mobile-Friendly Navigation
Consultation and Training: Knowledge is power, and technical SEO agencies are committed to empowering their clients. Technical SEO specialists provide expert advice, guidance, and training on technical SEO best practices, tools, and SEO strategies, equipping you with the knowledge and skills needed to maintain and improve your website’s performance over time.