Understanding performance marketing agencies
In this blog post we explore topics such as; what is a performance marketing agency, what does performance marketing include and what does a performance marketer do?
So join us, in this week's article, as we deep dive more into the types of services that a performance marketing agency offers, what they do within those services, and ways that a performance marketing agency can help businesses with their marketing goals.
What is a performance marketing agency?
Performance marketing agencies specialise in the strategy and delivery of digital marketing services such as SEO, PPC, Paid Social and Display campaigns, where the marketing campaign objectives are focused on Performance metrics such as improving lead generation, new customer acquisition and return on investment.
What services does a performance marketing agency offer?
Performance marketing agencies are able to utilise a range of digital marketing services designed to help drive leads, sales and revenue. Some key channels that a performance marketing agency often included in their services are as follows:
- Organic Search - SEO specialists working in performance marketing agencies develop search engine optimisation strategies on Bing and Google so that clients can increase their search engine visibility and generate more sales from being found organically on search engines results. The service is often broken down into the following areas: Technical SEO, Onsite SEO, Offsite SEO.
- Paid Search - ROI-focused Paid Search campaigns are delivered on Google & Bing via Paid Ad to help businesses achieve their marketing goals via ecommerce PPC Ads on search engines.
- Paid Social - Platforms like Facebook, Instagram, TikTok & LinkedIn offer robust advertising options that allow performance marketing agencies to target users based on demographics, interests, and behaviours.
- Display Advertising - Performance marketing agencies utilise Performance Max campaigns to increase brand awareness, retarget website visitors, and drive conversions through compelling creatives across display ads that can appear on websites, mobile apps in the form of banners, videos, or interactive ads.
- Email Marketing - An agency can design email marketing campaigns, curate email lists & segment subscribers based on demographics, preferences, or past interactions to send relevant emails.
In the next section of this post we’ll explain more on what a performance marketer does when using the above channels performance marketing to send targeted messaging to precise audiences.
What Does a Performance Marketer Do?
Within a performance marketing agency, there will be teams of performance marketers that are responsible for a range of tasks from planning campaigns, building campaigns, and optimising performance marketing campaigns to achieve specific business goals.
Here’s what does a performance marketer can do on a day to day basis:
- Strategy Development: Performance marketing agencies offer strategies such as best ways to write pay-per-click (PPC) ads, focusing on best ways to design and create display ads, setting budgets, defining keywords & audiences with the goal of formulating effective strategies that deliver results.
- Campaign Management: A performance marketing agency spends time on optimsing your campaigns to perform better by reviewing Ads, Keywords, Landing pages and more.
- Performance Reporting: A performance marketing agency will build bespoke and integrated reports, so it’s easier to map results back to wider business goals.
What is “performance” in performance marketing?
Performance marketing delivers tangible results and measurable outcomes for businesses across various industries. Whether your goal is increasing brand visibility, generating sales, attracting more users or customers, or any other objective— working with a performance marketing agency can aid you in various areas, includes:
- More Sales: Performance marketing agencies utilise data analytics and audience insights to craft campaigns that lead to conversions.
- ROI: ROIs are at the heart of performance marketing, as every action can be tracked and measured against key performance indicators (KPIs).
- Cost Per Acquisition (CPA). This is the amount a retailer or merchant pays when consumers complete a desired action, such as a sale.
- Lifetime Value (LTV). Strategies concentrate on maintaining and fostering relationships with current customers, boosting their long-term value to your business.
In essence, performance marketing combines creativity with analytics to drive sustainable growth and provide a competitive advantage.
Conclusion
We hope this helps explain what is a performance marketing agency, what does performance marketing include and what does a performance marketer do. Especially, how they add value to business partnerships and companies looking to achieve their marketing goals.
By understanding the fundamentals of performance marketing, businesses can unlock opportunities for growth, profitability, and market share in an increasingly competitive world.
How Bidmark can help
Need further assistance? Our performance marketing agency is here to help you to grown your online performance based on your specific business needs. Speak to us today & find out more about how our performance marketing agency can help you with our digital marketing services!
