Understanding Data       

Digital Marketing Reporting Services

Being able to convey the true value of your marketing activity is key to achieving stakeholder buy-in. Our digital marketing reporting services build bespoke and integrated reports simple, so it’s easier than ever to map results back to wider business goals. To do this we offer the following digital marketing reporting services:

Data tracking & reporting

With data tracking & reporting services like ours, your team can pinpoint which parts of their marketing work, and which parts don’t. You can see how many leads, and how many sales, marketing is bringing in and identify issues that need troubleshooting.


Bespoke digital marketing reporting service dashboarding and visualisation – either on its own or as part of a detailed analysis project.


Written reports detailing activities carried out, results generated, and plans for next month in an easy to understand format.

Connecting data

Joining the dots can be difficult. By arming your marketing team with the data points they need, they can optimise their outputs and spend their time (and your budget) on what works.


Comprehensive training on how to use the product – we can demonstrate and train your team to extract all the required information from their data using dashboards.


We constantly review the market for the best and latest third-party tools, including competitor research tools like SEMRUSH. With data tracking services like ours, you can see where your leads are coming from, understand if they’re high-quality thanks to revenue data and use this insight to make informed decisions.


Google Data Studio to build and share custom reports that can be edited and accessed in real-time.


With the ability to display multi-channel data side by side COACT enables you to gain holistic insights into your digital performance.


We help you setup report in competitor research tools like SEMRUSH so you can spy on your competitions activity.

Reporting Services for Brands

No matter your goal – whether it’s increasing leads, enhancing brand reputation, or attracting new customers – our Reporting Services provides brands with clear data to understand the performance of marketing activities. Our reporting service offers data on various areas, including:

Website traffic and visitor behavior

Website Traffic and Visitor Behaviour provides businesses with valuable insights into the performance and engagement of their online platforms. By monitoring key metrics such as website traffic volume, page views, bounce rates, and session duration, businesses can assess the effectiveness of their online presence in attracting and retaining visitors.

Lead generation and conversion rates

Lead Generation and Conversion Rates offers businesses an insight into the effectiveness of their efforts in attracting and converting potential customers. By tracking key metrics such as lead acquisition channels, conversion rates, and lead quality, businesses can evaluate the performance of their lead generation strategies.

Social media engagement metrics (likes, shares, comments)

Social Media Engagement Metrics provides businesses with valuable insights into the effectiveness of their social media presence in engaging their audience. By tracking key metrics such as likes, shares, comments, and follower growth, businesses can assess the level of interaction and interest generated by their social media content.

Email campaign performance (open rates, click-through rates)

Email Campaign Performance provides businesses with valuable insights into the effectiveness of their email marketing efforts. By tracking key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates, businesses can assess the impact of their email campaigns on audience engagement and conversion.

Advertising campaign effectiveness (ROI, cost per acquisition)

Advertising Campaign Effectiveness offers businesses a comprehensive analysis of the performance and impact of their advertising efforts. By tracking key metrics such as reach, engagement, conversion rates, and return on investment (ROI), businesses can assess the effectiveness of their advertising campaigns across various channels and platforms.

Brand sentiment analysis and reputation management

Brand Sentiment Analysis and Reputation Management provides businesses with a comprehensive understanding of public perception and sentiment towards their brand. By leveraging advanced sentiment analysis tools, businesses can monitor and analyse online conversations, reviews, and social media mentions to gauge the overall sentiment surrounding their brand.

Search engine rankings and organic traffic

Search Engine Rankings and Organic Traffic provides businesses with valuable insights into their visibility and performance in search engine results pages (SERPs). By monitoring key metrics such as keyword rankings, organic traffic volume, and click-through rates, this service helps businesses assess their search engine optimisation (SEO) efforts and identify opportunities for improvement.

Customer retention and loyalty metrics

Customer Retention and Loyalty Metrics provides businesses with a comprehensive understanding of customer engagement and loyalty levels. By tracking key metrics such as customer churn rate, repeat purchase frequency, and Net Promoter Score (NPS), this service enables businesses to assess the effectiveness of their retention efforts and measure customer satisfaction.

Sales performance and revenue attribution

Sales Performance and Revenue Attribution Service offers a comprehensive analysis of sales effectiveness and revenue generation, tracking key metrics to identify the impact of various brand marketing initiatives. Customised reporting and actionable recommendations further enhance visibility and drive sustainable revenue growth by aligning sales efforts with business objectives and market trends.

Lets Get

Get in touch with your brief, problem or challenge and we will get straight back to you. Even if it’s just wanting a second opinion, an audit of your existing activity or a bit of digital marketing advice our digital marketing agency in Leeds is happy to help.

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