Tracking

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GA4 Tracking: The Key to Unlocking Your Website’s Potential
Enhancing website performance with GA4's advanced analytics and tracking capabilities.  Read More
By Will Bancroft - On 14/02/24 - 5 minute read
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Google Tag Manager – What Is It, & What Are The Benefits?
Google Tag Manager simplifies tag management, reduces reliance on developers, and enables integration.  Read More
By Callum Stringfellow - On 09/05/23 - 4 minute read
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Protecting Privacy & Driving Performance
Adopt server-side tagging for robust data collection, upgrade to GA4, and prioritise ROI reporting.  Read More
By Liam Loughney - On 09/03/23 - 3 minute read
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Tracking & Delivering Data Client-Side Or Server-Side: Advantages & Disadvantages
Explore the pros and cons of client-side versus server-side tracking for informed decisions.  Read More
By Will Bancroft - On 20/02/23 - 3 minute read
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GA4 Tracking & Shopify
Learn how to implement GA4 eCommerce tracking for Shopify using Google Tag Manager.  Read More
By Liam Loughney - On 11/08/22 - 4 minute read