Tracking & Marketing Analytics
Trusted by SMEs and brands across the UK, both in the B2C and B2B sectors, our tracking and marketing analytics services tracks the quality of traffic & report on measurable results. Contact us today to discuss how our tracking and reporting services can use your marketing data to make better-informed decisions and improve your understanding of results from your digital marketing campaigns.
Do you know your ROI from marketing spend or current cost per lead? Frustrated with the lack of evidence when making marketing decisions? If so, then our digital marketing analytics consulting agency offers data tracking and marketing analytics as a service that is designed for businesses like yours.
Performance Tuning
Marketing data tracking & reporting can be a complex, multi-dimensional challenge. For example, customers engage over a period of time via multiple channels, on multiple devices, both online & offline. As a result, our marketing analytics consulting agency in Leeds has the tools & specialist digital marketing analysts to find the clarity you need, whatever your business goals, to make informed decisions on optimising your channel mix & digital marketing spend.
Firstly, setting up your Google Analytics effectively is the key to measuring the performance of your website and allows you to make data-driven marketing decisions to increase your ROI. For example, our Google Analytics setup service can help you reach those important decisions backed by data. If you already have GA4 set up, our Google Analytics audit service will make sure that your Google Analytics is fine-tuned to align with your business priorities. Our Google Analytics training allows you to further develop your understanding of GA. Contact us today for more information on our training options.
In addition, our digital marketing analytics agency helps you gain more control and greater flexibility with Google Tag Manager. Our Google Tag Manager training & setup services also allows you to further develop your understanding of GTM. Contact us today for more information on our training options.
What's more, with the ability to display multi-channel data side-by-side, COACT enables you to gain holistic insights into your digital performance.
Case Studies
Our marketing analytics agency works with local businesses and national brands, check out just some of companies we’ve helped to succeed in digital marketing
We crafted a tailored website design that seamlessly aligned with their brand identity and vision.
B16 AudioHere's how we created a seasonal media plan for the clients PPC budgets.
Deu EstatesHow our web designs not only looked great but also increased lead generation.
Easy RollHow our SEO team delivered a 298% increase in Traffic on "flex office" keywords.
essensys88% reduction in Cost Per Lead
Force 24A new site for Fresh Thinking Capital - an expert team of business funders, ready to support you and your business when you need funding the most.
Fresh Thinking CapitalHow our SEO work delivered a 45% Increase in Leads for Haines Watts.
Haines WattsRunning medically compliant ads on Facebook to deliver an 8.4 ROI from media spend.
Harley Street ClinicFrom Our Clients
Here’s what our clients have to say about our work
The guys at Bidmark are forensic in their approach to helping businesses achieve growth through digital marketing channels. They are a data-driven and tech-savvy business and can help small/medium sized businesses perform well through channels they cannot manage themselves in-house. Recommend.
The team approached the development project with an open mind and asked lots of questions to ensure we got a website that will support our growth into the future.
We have been using Bidmark for around a year now and we are pleased with the growth and support we are getting from the team. Very tightly knit and collaborative – the perfect bunch to take your business to the next stage of its online life.
Rob and his colleagues were fantastic, building webpages that offered all the functionalities we needed, as well as fitting in visually with the rest of our website. The team were on hand again when some changes needed to be made to the training dates and automated messages regarding remaining capacity on the courses. I will definitely be returning for future webpage development work if and when we are able to expand our range of training offerings.
Tracking Services
Tracking is key, if it's not set up or set up correctly your reports are meaningless. Our specialist tracking and data analytics consulting services include:
Analytics Consulting
Indeed, our marketing analytics consulting agency is home to in-the-know experts who can guide you through your tracking problems and recommend and advise on the best solutions.
Read MoreTracking Audits
In addition, our digital marketing analytics agency provides marketing analytics and tracking reports following in depth auditing of your current tag requirements, including data layer requirements, mapping data to your business goals.
Read MoreWeb Tracking Implementation
From creation & configuration of container tags to E-commerce and order tracking, sub-domain and multi-domain tracking as well as Integration with third-party platforms – such as a CRM.
Server Side Tracking
More and more businesses are moving to server-side tracking due to the many benefits it brings to the performance of the website & marketing campaigns. Find out more about how our marketing analytics services can help your business do the same.
Read MoreTesting
Similarly, our digital marketing tracking and analytics service will carry out detailed testing to ensure all tags are firing correctly when and where they should.
Training
Likewise, we support you to ensure you always have a number to call to ask any questions or get advice and bespoke training to develop the capacity of your internal team. Our marketing analytics agency can also assist with site goal and performance metric definitions.
Read MoreGoogle Analytics Services
What's more, our digital marketing tracking agency tracks the quality of traffic & report on measurable results with our ROI-focused Google Analytics (GA4) service.
Read MoreGoogle Tag Manager Services
Finally, our Google Tag Manager Services ensure everything is measured and tracked.
Read MoreReporting Services
In fact, being able to convey the true value of your marketing activity is key to achieving stakeholder buy-in. Our marketing analytics services build bespoke and integrated reports simple, so it’s easier than ever to map results back to wider business goals. To do this we offer the following services:
Dashboarding
Firstly, we create bespoke dashboarding and visualisation – either on its own or as part of a detailed analysis project.
Read MoreReporting
Next, we provide written reports detailing activities carried out, results generated, and plans for next month in an easy-to-understand format.
Read MoreTraining
Also, we provide comprehensive training on how to use the product – we can demonstrate and train your team to extract all the required information from their data using dashboards.
Read More