Trusted by SMEs and young brands across the UK, we track the quality of traffic & report on measurable results with our ROI focused tracking and analytics service.
TRACKING & REPORTING SERVICES
Do you know your ROI from marketing spend or current cost per lead? Frustrated with lack of evidence when making marketing decisions? Our tracking and reporting services are designed for businesses like yours. Contact us today to discuss how our tracking and reporting services can use your data to make better informed decisions and improve your understanding of results.
Tracking & reporting can be a complex, multi-dimensional challenge: customers engage over a period of time via multiple channels, on multiple devices, both online & offline. We have the tools & specialist analysts to find the clarity you need, whatever your business goals, to make informed decisions on optimising your channel mix & spend.
Setting up your Google Analytics effectively is the key to measuring the performance of your website, and allows you to make data-driven marketing decisions to increase your ROI. We will make sure that your Google Analytics is fine-tuned to align with your business priorities.
Tracking is key, if it's not set up or set up correctly your reports are meaningless. Our specialist tracking services include:
Auditing your current tag requirements, including data layer requirements, mapping data to your business goals
From creation & configuration of container tags to E-commerce and order tracking, sub-domain and multi-domain tracking as-well as Integration with third-party platforms – such as a CRM.
Detailed testing to ensure all tags are firing correctly when and where they should.
Support to ensure you always have a number to call to ask any questions or get advice and bespoke training to develop the capacity of your internal team. We can also assist with site goal and performance metric definitions.
Being able to convey the true value of your marketing activity is key to achieving stakeholder buy-in. We build bespoke and integrated reports simple, so it’s easier than ever to map results back to wider business goals. To do this we offer the following services:
Bespoke dashboarding and visualisation – either on its own or as part of a detailed analysis project.
Written reports detailing activities carried out, results generated, and plans for next month in an easy to understand format.
Comprehensive training on how to use the product – we can demonstrate and train your team to extract all the required information from their data using dashboards.