Ensuring you spend your hard-earned PPC advertising budget on effective paid search and paid social advertisements is our agency’s aim. What’s more, we do this by sharing with you our tips, tricks, strategies, tactics and also best practices for you to follow..
As part of our PPC Strategy services, we work with SMEs and young brands to ensure they succeed with their PPC campaign. So, if you want to know more, then get in touch with us today. As such, we can share PPC strategies that help you maximise your efforts and lead to improved PPC campaign ROI.
Want to talk? Ring us on 0113 880 0917, drop a message to info@bidmark.co.uk, or pop your details in our contact form and one of our experts will get straight back to you.
WE FOCUS ON PPC DONE PROPERLY
We work with SMEs and growing brands to define budgets, audience segments, ad formats and success metrics before we launch anything, so every pound spent has a defined purpose. If you’re weighing up your options, get in touch and we’ll talk through what a strategy tailored to your business could look like.
We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.
From Ashley Young
Brilliant team, always there to help as well as getting great results. I recommend Bidmark to anyone who will listen. Can’t say enough great things about them. Thanks again to the team.
From Jack Cannon
First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10
From Thomas Rhall
We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.
From James Hillas
Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!
From Thomas Harvey Solicitors
About Our Leeds PPC Strategy Experts
We develop digital strategies that solve real business challenges and support your marketing and sales goals. By working closely with our clients and ensuring everything is accurately measured and tracked, we continually optimise our approach to improve performance and deliver the results that matter.
Get in touchOur PPC Strategy Creation Services
We help businesses define an advertising campaign strategy that works to develop engaging PPC ads to foster brand awareness, engagement, customer loyalty, and also repeat sales.
PPC Audits
Whether the objective is brand exposure, qualified traffic, or e-commerce transactions, our audits will look into ways to put your business in front of the right audience.
Strategy & Targeting
We work with you to develop a Google Ads strategy that’s going to deliver the results you need. Furthermore, we can assist with directing Audiences, Ad Copy creation, and PPC Media Plans.
Campaign setups
We will work to deliver that strategy by building out your existing campaigns, keywords & ad copy or establishing new accounts & tracking if needed.
PPC Ad Copy
Our PPC marketing strategy agency works on text ad strategies for your ads (and landing pages). Furthermore, we can ensure they will be relevant to the audience you’re targeting. Whether thats using the right keywords in the text, or creating stunning visuals that stop them in their tracks and also drives actions.
Campaign Management
Our Google Ads account managers know how to make search engine advertising work better toward your digital marketing goals. In fact, we can take care of delivering results!
PPC Landing Pages
In collaboration with companies, we also create dedicated webpages or PPC landing pages. Furthermore, these pages adhere to best practices, ensuring the optimisation of PPC conversions.
CRM Intergrations
We work to connect your ad platform data with your CRM. This allows us to move beyond cost-per-lead and optimise your campaigns based on what truly matters: sales pipeline and closed-won revenue.
Report writing
We’re trusted by brands we keep our clients up to date on results with our campaign tracking and reporting services. Our PPC strategy experts ensures that your PPC ad campaigns are not only measured & tracked, but continue deliver results that matter.
Consultations
Our Google Ads agency provides consultations to help you make the right changes to your Performance Max campaigns. Perfect if you have the time to manage your own account, but are unsure of what to do.
Budgets
Our PPC marketing campaign strategies defines when, where, why, and also how you should spend your budget to deliver the best ROI for your PPC campaign budget.
PPC Platforms We Work With
Our expertise lies in developing and implementing highly effective PPC (Pay-Per-Click) strategies that cater to all the major advertising platforms. Whether it’s Google Ads, Bing Ads, Facebook Ads, or any other prominent digital advertising platform, we have the knowledge and experience to craft tailored PPC campaigns that align with your business goals and also target audience.
Google Ads
Employing Google PPC strategies is paramount for enhancing visibility and driving an increase in paid conversions.
Read MoreBing Ads
Bing Ads allow us to reach a highly valuable, often less competitive audience — including business travellers and an older demographic with strong purchasing power. We run targeted search campaigns that complement your Google Ads activity.
Read MoreAmazon Ads
We elevate your sales with expert tactics that maximise ROI, and also conquer the e-commerce landscape to drive growth via Amazon PPC Ads
Read MoreTik Tok Ads
Our PPC strategies capture Gen Z’s attention, boost engagement, and also drive results with our expert advertising tactics for Tik Tok Ads.
Paid Social PlatformsWe Work With
Our social media advertising agency assists with diverse social media strategies aimed at enhancing your social media visibility. Ultimately, the goal is to generate increased engagement and sales through effective management of your business’s social media campaigns.
LinkedIn Ads
We design and manage data-led LinkedIn Ads campaigns that target relevant businesses, professionals and decision-makers, helping you reach the audiences that matter to your business. From precise audience targeting and lead generation to ongoing optimisation and engagement, we focus on generating valuable leads and measurable commercial results.
Read MoreFacebook & Instagram
Improve your online advertising performance with data-led Facebook and Instagram Ads campaigns designed to reach relevant audiences, optimise your budget and generate more valuable conversions. We continually refine your campaigns using performance data to deliver measurable results.
Display Campaign Strategies
Expand your reach with our targeted display advertising services.
Display Ads
Our Display campaigns put your business in front of relevant audiences as they browse websites, apps and content across the web. Using engaging creative and data-led audience targeting, we help build awareness, reach potential customers and keep your brand visible throughout the buying journey. Through ongoing optimisation and performance tracking, we focus on making your advertising budget work harder and delivering measurable results.
Remarketing
Remarketing allows us to re-engage people who have already shown interest in your business, whether they visited key pages, explored your products or services, or left without converting. By serving relevant, tailored ads across the web and social platforms, we help bring potential customers back to your site, improve conversion opportunities and make your advertising budget work harder.
Read MoreHOW WE HELP BRANDS
Trusted by SMEs and young brands across the UK, both in the B2C and B2B sectors, our PPC strategy service grows the level of quality of traffic to a site, whilst also sophisticatedly measuring and reporting on results.
Increase brand awareness & visibility
Our PPC strategy experts can help businesses increase brand visibility and awareness by displaying ads to a relevant audience across various online platforms, reinforcing brand messaging and increasing brand recall among potential customers.
Generate leads & sales
Our strategies can be developed to generate leads and conversions, such as form submissions, downloads, purchases, or other desired actions, helping businesses acquire new customers and grow their sales revenue.
Drive offline conversions
For brick-and-mortar businesses, your strategy can be tailored to drive foot traffic to physical store locations, encouraging customers to visit and make purchases offline.
Boost online presence effectiveness
We can help businesses drive targeted traffic to their websites by with targeted strategies on search engines, social media platforms, and other relevant websites.
Reduce marketing costs & improve efficiency
Our experts continuously monitor and optimise your ad campaign strategies after implementation, to improve their performance and achieve a higher return on investment for businesses, ensuring that advertising budgets are spent efficiently and effectively.
Repeat Sales
Our paid strategies focus on retaining and nurturing existing customers, thereby increasing their lifetime value. From loyalty programs to personalised engagement campaigns, we ensure that your customers not only stay but also become advocates for your brand.
Develop & implement a comprehensive marketing strategy
We work with you to assess your current marketing situation, define your marketing goals, and develop a comprehensive strategy that aligns with your overall business objectives.
PPC STRATEGY EXPERTS
Whether your goal is to amplify your brand exposure campaign, drive engaged traffic, or increase e-commerce transactions, a robust PPC strategy also serves as a highly effective avenue for swiftly connecting with your intended audience.
DIGITAL EXPERTISE
Our Leeds team has met the qualifying criteria, undertaken training, and passed the Google Ads exam proving in depth knowledge and campaign management.
DRIVEN BY RESULTS
SMEs and young brands across the UK rely on us to optimise results-focused Google Ads campaigns, decrease waste marketing costs & report on measurable results via our tracking and analytics service.
EXPERIENCED TEAMS
It’s important for our Google advertising specialists to be recognised as good people to work with, as a paid search agency that inspires clients and achieve quality results that speak for themselves.
Consultation & Discovery
We start by understanding your business, goals, challenges and current performance before recommending anything. There’s no one-size-fits-all package or off-the-shelf strategy — we use what we learn to build a tailored proposal focused on solving your challenges and delivering the results that matter to your business.
2. Strategy Development
We build your campaign strategy around your business objectives, defining budgets, audience segments, bidding strategies and campaign structures across the platforms that matter to your customers. Every decision is guided by data and focused on making your budget work harder and delivering measurable results.
3 Setup
Once we’ve agreed your strategy, we confirm the scope, objectives and terms clearly before anything goes live. This ensures we’re aligned from the outset, with agreed measures of success in place so your campaigns can be managed against meaningful business goals.
4.Implementation & Optimisation
We build and launch your campaigns with accurate conversion tracking in place from day one, giving us a reliable view of performance. We monitor activity against agreed KPIs, use data to optimise campaigns and focus budget on what is delivering results, with clear and regular reporting so you always know how your investment is performing.
PPC Strategy Agency
FAQs
Our approach starts with thorough keyword research to uncover high-intent search terms your customers are actually using, paired with persuasive ad copy designed to earn clicks from the right audience. From there, we build tightly themed account structures with carefully chosen match types and smart bidding rules to keep wasted spend to a minimum. Every decision is made with one goal in mind: driving genuinely profitable conversions. To learn more about how we elevate performance, explore our specialised Google Ads services solutions.
A PPC strategy is the overall framework – defining goals, budget allocation, audience segments and success metrics — that sits behind one or more campaigns. A campaign is the execution of that strategy on a specific platform. Without a clear strategy first, campaigns tend to be built reactively rather than with a defined purpose.
This depends on where your audience actually spends time and researches purchases. Google Ads tends to capture high-intent search traffic, while Meta, TikTok and LinkedIn are better suited to awareness and audience-building. Most effective strategies use a mix, weighted toward whichever platform delivers the strongest return for your specific business.
Our monthly management fee covers everything needed to run a high-performing search campaign, from keyword mapping and ad copywriting through to ongoing bid adjustments and detailed reporting. The exact cost depends on factors like the number of campaigns you’re running and your overall monthly ad spend, so pricing is tailored rather than one-size-fits-all. Get in touch with the Bidmark team and we’ll put together an accurate quote based on your goals. To learn more about how we elevate performance, explore our specialised Google Ads services solutions.
You’ll typically see clicks and traffic coming through as soon as your campaigns go live, but the real gains come as we refine bidding, test ad variations, and fine-tune targeting over the following three to four weeks. During this period, our team makes daily adjustments to search parameters, steadily bringing your cost per acquisition down as the data builds up. Most clients see meaningful performance improvements within the first month. To learn more about how we elevate performance, explore our specialised Google Ads services solutions.
We keep a close eye on the metrics that actually matter, including cost per click, click-through rate, and conversion rate, using these figures to spot which keywords are working hardest for your budget. This data drives ongoing decisions around budget allocation, letting us shift spend towards what’s genuinely delivering return. You’ll always have full visibility through clear, transparent reporting dashboards, so there’s never any guesswork about performance. To learn more about how we elevate performance, explore our specialised Google Ads services solutions.
We’ve built and scaled paid search campaigns across a broad range of sectors, adapting our approach to suit each client’s market and goals. As one example, our work with White Cross Vets cut their search acquisition costs by more than eighty-five per cent, showing just how much impact a well-optimised strategy can have. Take a look at more real results on our dedicated brand experience portfolio page. To learn more about how we elevate performance, explore our specialised Google Ads services solutions.
Our PPC Blog
Check out our blog, where we dive deep into the latest trends, tips, and expert advice. Whether you’re looking for inspiration or practical PPC solutions, you’ll find it all here.
Thinking About Advertising on ChatGPT? Here’s our FAQs
Tracking Video Content & Social Media in Google Search Console
How to Maintain Consistency Across Multi-Location Franchises
How Food & Drink Brands Can Stand Out in a Crowded E-Commerce Market
ChatGPT Ads | A Performance Marketer’s Guide
Google Passage Ranking? What is it?
How to Align Your SEO Strategy With Sales and Marketing Goals
How to Get Your Content Cited by AI
What makes a good PPC agency?
AI SEO Words to know – The AI Glossary
What is Query Fan-Out? The Hidden Machinery of AI Search
How to Rank in Gemini Search Results
P-Max Services
Contact us for a solid PPC and paid social strategy that will not only help you accomplish numerous goals to reach but also lead the consumer down the sales funnel to purchase.