Our PPC Strategies Get Your PPC Campaigns Working
Our PPC marketing strategy agency will work with you to develop your strategy & also help you accomplish your PPC goals. We do this across both paid search and paid social platforms such as Google, Facebook, Tik Tok, Amazon, Bing, LinkedIn and more!
Ensuring you spend your hard-earned PPC advertising budget on effective paid search and paid social advertisements is our agency’s aim. What’s more, we do this by sharing with you our tips, tricks, strategies, tactics and also best practices for you to follow..
As part of our PPC Strategy services, we work with SMEs and young brands to ensure they succeed with their PPC campaign. So, if you want to know more, then get in touch with us today. As such, we can share PPC strategies that help you maximise your efforts and lead to improved PPC campaign ROI.
PPC Strategy Agency
WE FOCUS ON PPC DONE PROPERLY
We work with SMEs and growing brands to define budgets, audience segments, ad formats and success metrics before we launch anything, so every pound spent has a defined purpose. If you’re weighing up your options, get in touch and we’ll talk through what a strategy tailored to your business could look like.
We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.
From Ashley Young
First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10
From Thomas Rhall
We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.
From James Hillas
Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!
From Thomas Harvey Solicitors
Liam at Bidmark has provided top-level Google Ads support and training to our team on several occasions. Liam is a skilled marketing strategist and he draws upon the extensive experience Bidmark has across many industry sectors to provide excellent insight into the most complex of PPC accounts. We can always count on the Bidmark team to provide fantastic support with an enthusiastic and helpful attitude.
From WILD Agency
PPC STRATEGY EXPERTS
Whether your goal is to amplify your brand exposure campaign, drive engaged traffic, or increase e-commerce transactions, a robust PPC strategy also serves as a highly effective avenue for swiftly connecting with your intended audience.
DIGITAL EXPERTS
Our Leeds team has met the qualifying criteria, undertaken training, and passed the Google Ads exam proving in depth knowledge and campaign management.
DRIVEN BY RESULTS
SMEs and young brands across the UK rely on us to optimise results-focused Google Ads campaigns, decrease waste marketing costs & report on measurable results via our tracking and analytics service.
EXPERIENCED TEAMS
It’s important for our Google advertising specialists to be recognised as good people to work with, as a paid search agency that inspires clients and achieve quality results that speak for themselves.
About Us
We work hard to develop digital strategies that solve problems for our clients and deliver against their marketing and sales goals. Furthermore, working closely with our clients ensuring everything is measured and tracked, we continue to deliver the results that matter.
Get in touchPPC Strategies
We help businesses define an advertising campaign strategy that works to develop engaging PPC ads to foster brand awareness, engagement, customer loyalty, and also repeat sales.
PPC Audits
Whether the objective is brand exposure, qualified traffic, or e-commerce transactions, our audits will look into ways to put your business in front of the right audience.
Strategy & Targeting
We work with you to develop a Google Ads strategy that’s going to deliver the results you need. Furthermore, we can assist with directing Audiences, Ad Copy creation, and PPC Media Plans.
Campaign setups
We will work to deliver that strategy by building out your existing campaigns, keywords & ad copy or establishing new accounts & tracking if needed.
PPC Ad Copy
Our PPC marketing strategy agency works on text ad strategies for your ads (and landing pages). Furthermore, we can ensure they will be relevant to the audience you’re targeting. Whether thats using the right keywords in the text, or creating stunning visuals that stop them in their tracks and also drives actions.
Campaign Management
Our Google Ads account managers know how to make search engine advertising work better toward your digital marketing goals. In fact, we can take care of delivering results!
PPC Landing Pages
In collaboration with companies, we also create dedicated webpages or PPC landing pages. Furthermore, these pages adhere to best practices, ensuring the optimisation of PPC conversions.
CRM Intergrations
We work to connect your ad platform data with your CRM. This allows us to move beyond cost-per-lead and optimise your campaigns based on what truly matters: sales pipeline and closed-won revenue.
Report writing
We’re trusted by brands we keep our clients up to date on results with our campaign tracking and reporting services. Our PPC strategy experts ensures that your PPC ad campaigns are not only measured & tracked, but continue deliver results that matter.
Consultations
Our Google Ads agency provides consultations to help you make the right changes to your Performance Max campaigns. Perfect if you have the time to manage your own account, but are unsure of what to do.
Budgets
Our PPC marketing campaign strategies defines when, where, why, and also how you should spend your budget to deliver the best ROI for your PPC campaign budget.
PPC Strategy Experts
Our expertise lies in developing and implementing highly effective PPC (Pay-Per-Click) strategies that cater to all the major advertising platforms. Whether it’s Google Ads, Bing Ads, Facebook Ads, or any other prominent digital advertising platform, we have the knowledge and experience to craft tailored PPC campaigns that align with your business goals and also target audience.
Google Ads
Employing Google PPC strategies is paramount for enhancing visibility and driving an increase in paid conversions.
Read MoreBing Ads
Bing Ads allow us to reach a highly valuable, often less competitive audience — including business travellers and an older demographic with strong purchasing power. We run targeted search campaigns that complement your Google Ads activity.
Read MoreAmazon Ads
We elevate your sales with expert tactics that maximise ROI, and also conquer the e-commerce landscape to drive growth via Amazon PPC Ads
Read MoreTik Tok Ads
Our PPC strategies capture Gen Z’s attention, boost engagement, and also drive results with our expert advertising tactics for Tik Tok Ads.
Paid Social
Our social media advertising agency for law firms assists with diverse social media strategies aimed at enhancing your social media visibility. Ultimately, the goal is to generate increased engagement and sales through effective management of your business’s social media campaigns.
LinkedIn Ads
We design and manage campaigns that precisely target businesses and professionals, connecting you with corporate clients and in-house counsel seeking legal advice on areas like corporate law, intellectual property, or employment law. We focus on lead generation forms and engagement to build valuable professional connections.
Read MoreFacebook & Instagram
Improve online advertising results and achieve higher PPC conversions with our expert tactics for Facebook & also Instagram Ads.
Display Campaigns
Expand your reach with our targeted display advertising services.
Display Ads
Our Display campaigns put your hotel in front of potential guests as they browse other websites, apps, and content across the web — building brand awareness and visual appeal at the top of the booking funnel. Using eye-catching creative and precise audience targeting (based on interests, demographics, and travel intent), we help your hotel stay top of mind long before a guest starts actively searching for a place to stay.
Remarketing
Remarketing allows us to re-engage visitors who’ve already shown interest in your hotel — whether they viewed room pages, started a booking, or checked availability without converting. By serving tailored ads across the web and social platforms, we bring these warm leads back to complete their booking, helping recover lost revenue and reduce reliance on third-party OTAs for guests who were already close to converting.
Read MoreHOW WE HELP BRANDS
Trusted by SMEs and young brands across the UK, both in the B2C and B2B sectors, our PPC strategy service grows the level of quality of traffic to a site, whilst also sophisticatedly measuring and reporting on results.
Increase brand awareness and visibility
Our PPC strategy agency can help businesses increase brand visibility and awareness by displaying ads to a relevant audience across various online platforms, reinforcing brand messaging and increasing brand recall among potential customers.
Generate leads and sales
PPC campaign strategies can be developed to generate leads and conversions, such as form submissions, downloads, purchases, or other desired actions, helping businesses acquire new customers and grow their sales revenue.
Drive offline conversions
For brick-and-mortar businesses, our PPC strategy agency can be tailored to drive foot traffic to physical store locations, encouraging customers to visit and make purchases offline.
Boost online presence effectiveness
Our PPC strategy agency can help businesses drive targeted traffic to their websites by with targeted strategies on search engines, social media platforms, and other relevant websites.
Reduce marketing costs and improve efficiency
Our PPC strategy agency can continuously monitor and optimise ad campaign strategies after implementation, to improve their performance and achieve a higher return on investment for businesses, ensuring that advertising budgets are spent efficiently and effectively.
Repeat Sales
Our paid strategies focus on retaining and nurturing existing customers, thereby increasing their lifetime value. From loyalty programs to personalised engagement campaigns, we ensure that your customers not only stay but also become advocates for your brand.
Develop and implement a comprehensive marketing strategy
Finally, we work with you to assess your current marketing situation, define your marketing goals, and develop a comprehensive marketing strategy that aligns with your overall business objectives—whether they be enhancing brand awareness, improving brand perception, boosting sales growth, or acquiring more users or customers.
Our PPC
Our PPC Blog
Check out our blog, where we dive deep into the latest trends, tips, and expert advice. Whether you’re looking for inspiration or practical PPC solutions, you’ll find it all here.
AIO Isn’t as Different to SEO as Everyone’s Making Out
Top Tips on How to Market a School
Higher Education Marketing Guide
How to Promote Your School on Social Media
ChatGPT Ads Are Live in the UK — Here’s Everything You Need to Know
Winter Travel Trends: Optimising for Seasonal hotels
Handling Seasonal Trends and Collections for SEO
GA4 Audiences vs GTM Remarketing Tags
How We Plan, Execute, and Optimise B2B Event Marketing Campaigns
Posting regular blog content helps SEO
Using AI to Audit and Optimise Your Google Tag Manager SetupTag Manager Tips
Logistics Marketing Strategy
Consultation & Discovery
We start with questions about your business, goals and current performance to build a proposal that fits your specific situation.
2. Strategy Development
We define budgets, audience segmentation, bid strategy and campaign structure across the relevant platforms.
3 Setup
Once the strategy is agreed, we confirm scope and terms before any campaigns go live.
4.Implementation & Optimisation
Campaigns are built and launched, with conversion tracking in place from day one. We monitor performance against agreed KPIs, reallocating budget toward what’s working and reporting back regularly.
FAQ’s
A PPC strategy is the overall framework — defining goals, budget allocation, audience segments and success metrics — that sits behind one or more campaigns. A campaign is the execution of that strategy on a specific platform. Without a clear strategy first, campaigns tend to be built reactively rather than with a defined purpose.
This depends on where your audience actually spends time and researches purchases. Google Ads tends to capture high-intent search traffic, while Meta, TikTok and LinkedIn are better suited to awareness and audience-building. Most effective strategies use a mix, weighted toward whichever platform delivers the strongest return for your specific business.
Budget is typically set based on your target cost per acquisition or return on ad spend, working back from your margins and conversion rate to determine what you can afford to spend per click or per conversion. Historic account data, where available, is used to refine this further.
Paid search campaigns can start driving traffic and conversions within days of launch, though most accounts need a few weeks of data before performance stabilises and optimisation can meaningfully improve results. Paid social campaigns, particularly awareness-focused ones, tend to take longer to show measurable impact on conversions.
Not necessarily, but it’s worth an audit first. Existing campaigns can often be improved by refining audience segmentation, bid strategy or landing page alignment rather than starting from scratch. A strategy review will usually flag which is the right approach.
P-Max Services
Contact us for a solid PPC and paid social strategy that will not only help you accomplish numerous goals to reach but also lead the consumer down the sales funnel to purchase.