Force 24      

88% reduction in Cost Per Lead

Here's how our campaigns drove demo bookings for Force24 an intuitive marketing automation software company who provide groundbreaking support to UK marketers.

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88% REDUCTION IN COST PER LEAD
 Force 24 Case Study      

RESULTS THAT MATTER

Force24's objective was to secure demo bookings from a wide range of industries up and down the UK.

Challenges

Force24 faced the issue of how to best utilise professional orientated social media marketing platforms such as LinkedIn to expose the Force24 brand to prospective clients and convert them into active clients to help develop their business even further.

Services

After initial discussions both Bidmark and Force24 used their combined experience and expertise to outline a paid social strategy on LinkedIn that would help them achieve their objectives.

An advantageous mix of advertising to custom audiences of company email lists and prospecting lists developed in-house and website remarketing audience was combined with a mix of creative image ads, plain text ads, and attention-grabbing video ads to help convert more of the websites visitors into leads. The combined effort saw cost per lead drop by 88%.

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