Force24's objective was to secure demo bookings from a wide range of industries up and down the UK.
Force24 faced the issue of how to best utilise professional orientated social media marketing platforms such as LinkedIn to expose the Force24 brand to prospective clients and convert them into active clients to help develop their business even further.
After initial discussions both Bidmark and Force24 used their combined experience and expertise to outline a paid social strategy on LinkedIn that would help them achieve their objectives.
An advantageous mix of advertising to custom audiences of company email lists and prospecting lists developed in-house and website remarketing audience was combined with a mix of creative image ads, plain text ads, and attention-grabbing video ads to help convert more of the websites visitors into leads. The combined effort saw cost per lead drop by 88%.
We provided PPC advertising that measures what matters and worked with the client to create & manage their PPC advertising campaigns.
The guys at Bidmark are forensic in their approach to helping businesses achieve growth through digital marketing channels. They are a data-driven and tech-savvy business and can help small/medium sized businesses perform well through channels they cannot manage themselves in-house. Recommend.