Delivering Results That Matter
Hotel PPC Agency
If you need help with your PPC management then contact our Hotel PPC teams. Thats because we’re here to help with setting up & managing PPC advertising campaigns to promote your hotel or accommodation.
To begin with, our hotel PPC marketing experts can work with you by providing the hotel PPC management services you need to effortlessly market your hotel, hostel, spa, or other hospitality venues. For hotels, we also manage PPC campaigns that drive new customers for your hospitality brand via PPC strategies. As such, we are committed to providing quality hotel PPC management through process-driven approaches to campaign management.
Want to talk? Ring us on 0113 880 0917, drop a message to info@bidmark.co.uk, or pop your details in our contact form and one of our experts will get straight back to you.
Pay-per-click marketing agency
Our hotel PPC agency experts are awake early every morning, working to deliver digital brand engagement using the marketing technology available to us. By developing robust PPC strategies, we are able to inspire travellers, drive direct bookings, and provide PPC services for hotels that achieve results that speak for themselves.
We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.
From Ashley Young
First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10
From Thomas Rhall
We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.
From James Hillas
Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!
From Thomas Harvey Solicitors
Liam at Bidmark has provided top-level Google Ads support and training to our team on several occasions. Liam is a skilled marketing strategist and he draws upon the extensive experience Bidmark has across many industry sectors to provide excellent insight into the most complex of PPC accounts. We can always count on the Bidmark team to provide fantastic support with an enthusiastic and helpful attitude.
From WILD Agency
Hotel PPC Marketing Services
Additionally, our hotel PPC agency aim is to help you attract more guests, secure more direct bookings, and also generate more revenue for your hotel, hostel or spa through hotel PPC management. Our hotel PPC company is based in Leeds, West Yorkshire. But we work with hospitality companies across the UK. Furthermore, we are a full service agency for travel industry offering more than just PPC for travel brands, but travel SEO services, social media management and also website bevelopment services. All with the goal of helping hotel brands drive results and hit their online targets.
Trusted for our Digital Marketing Services
Dedicated team
Our hotel PPC marketing services help accommodation brands differentiate themselves, build loyal customer bases, and increase bookings through strategic campaigns delivered on platforms such as Google Ads. Working closely with hotel owners, we implement performance-focused marketing strategies that improve PPC management, increase brand awareness, attract new customers, and drive revenue growth.
Hotel PPC Services
We are a Hotel marketing company that provides not just SEO Services, PPC Services, Paid Social but also Website Design services. All of which are designed to benefit your Hotel business & aid in accomplishing its growth goals through new customer acquisition.
Ad Copy Strategy
The text in your ad (and landing page, for that matter) should be relevant to the audience you’re targeting whether tats using the right keywords in the text, or creating stunning visuals that stop them in their tracks and drive actions.
Read MorePPC Account Audits
Our hotel PPC company carries out expert pay-per-click (PPC) campaign audits combine strategic and creative analysis to deliver a recommendations report.
Read MoreKeyword Research
Our Hotel PPC will conducting in-depth keyword research for travel businesses, including to identify high-volume and high-intent keywords that are relevant to your target audience.
Read MoreBudget Management
When, where, why, and how you should spend your budget to deliver the best ROI for your campaign budget.
Read MoreAudience Targeting Strategy
You shouldn’t ditch all your search engine optimisation (SEO) efforts altogether – your paid advertising should complement your SEO strategy instead of replacing it.
Read MoreLanding Page Strategy
Our hotel PPC company work with companies to develop dedicated webpages / PPC landing page that follow practices to maximise PPC conversions for hotels.
Read More
Meet the team
Our team members specialise in the strategy and delivery of a range of performance focused digital marketing services such as SEO, PPC management services, paid social, and Website design and development. Working closely with our clients we ensure everything is measured and tracked, & we continue to deliver the results that matter.
Abous UsPaid Search
Our paid search campaigns for hotels can boost brand visibility and awareness by displaying targeted ads to a relevant audience across search engines. This approach reinforces brand messaging and strengthens brand recall among potential guests, helping hotels establish a strong digital presence in a competitive market.
Google Ads
Our Google Ads campaigns put your hotel in front of guests at the exact moment they’re searching — whether that’s a specific destination, dates, or “hotels near me” searches. We use Search, Performance Max, and Display campaigns to build brand visibility, drive direct bookings, and recapture visitors who’ve shown interest but not yet booked, all while continuously optimising for a stronger return on ad spend.
Read MoreBing Ads
Bing Ads allow us to reach a highly valuable, often less competitive audience — including business travellers and an older demographic with strong purchasing power. We run targeted search campaigns that complement your Google Ads activity, driving additional direct bookings and traffic at a typically lower cost-per-click, while extending your reach across Microsoft’s search network.
Read MorePaid Social
Our social media advertising agency for law firms assists with diverse social media strategies aimed at enhancing your social media visibility. Ultimately, the goal is to generate increased engagement and sales through effective management of your business’s social media campaigns.
LinkedIn Ads
We design and manage campaigns that precisely target businesses and professionals, connecting you with corporate clients and in-house counsel seeking legal advice on areas like corporate law, intellectual property, or employment law. We focus on lead generation forms and engagement to build valuable professional connections.
Read MoreFacebook & Instagram
Facebook and Instagram Ads let us bring your hotel to life visually — showcasing rooms, experiences, and packages to a highly targeted leisure audience based on interests, behaviours, and travel intent. We use a mix of awareness, retargeting, and conversion-focused campaigns to build brand desire, re-engage past website visitors, and drive direct bookings, reducing reliance on third-party OTAs.
Display Campaigns
Expand your reach with our targeted display advertising services.
Display Ads
Our Display campaigns put your hotel in front of potential guests as they browse other websites, apps, and content across the web — building brand awareness and visual appeal at the top of the booking funnel. Using eye-catching creative and precise audience targeting (based on interests, demographics, and travel intent), we help your hotel stay top of mind long before a guest starts actively searching for a place to stay.
Remarketing
Remarketing allows us to re-engage visitors who’ve already shown interest in your hotel — whether they viewed room pages, started a booking, or checked availability without converting. By serving tailored ads across the web and social platforms, we bring these warm leads back to complete their booking, helping recover lost revenue and reduce reliance on third-party OTAs for guests who were already close to converting.
Read MoreExperienced & driven by results.
From large corporate hotel groups to independent boutique properties. Based in Leeds, we are perfectly positioned to serve hotels nationwide.
Performance focused
Our agency prioritises executing effective digital campaigns while ensuring transparency in our actions. We are dedicated to educating our hotel clients about the specifics of our strategies and, more importantly, the reasoning behind them.
Problem solvers
Our experience spans a wide range of clients, from budget stays to luxury five-star resorts, allowing us to tailor campaigns to different traveller types and booking behaviours.
Strategic thinkers
Based in Leeds, our travel and hospitality PPC team provides a process-driven service that includes keyword optimisation, ad copy refinement, and landing page improvements, ensuring campaigns are efficient, targeted, and results-focused.
Building
Partnerships
Matter
1. Discovery
We begin with an in-depth discussion to understand your property type, star rating, and positioning (e.g., boutique, business, resort), target guest profile, unique selling propositions, and specific booking objectives. This forms the bedrock of our PPC hotel strategy.
2. Strategy Development
Based on our discovery, we develop a bespoke PPC strategy outlining recommended platforms (Google Ads, Bing Ads, Social Media), campaign structures, budgeting, and targeting approaches tailored to your guest segments. This comprehensive plan guides our PPC management for hotels.
3. Strategy Implementation
Our team meticulously builds out your campaigns, setting up ad groups, exhaustive keyword lists, negative keywords, and compliant ad creatives. We ensure all tracking (call tracking, form submissions, online chat) is accurately implemented for your PPC.
5. Tracking & reporting
We schedule regular review meetings to discuss performance, adapt strategies to evolving market conditions and seasonality, and explore new opportunities for booking growth through our PPC hotel expertise.
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FAQs
Yes — driving direct bookings is often our primary focus for hotel clients. By running targeted Google Ads, retargeting, and brand campaigns, we help capture demand before it reaches OTAs, so more of your revenue stays with you rather than going toward commission fees.
We build flexible campaigns and budgets that flex with your booking patterns — scaling activity up during peak periods and shifting focus toward off-peak promotions, packages, or events during quieter months, so your ad spend works as hard as possible year-round.
Yes, we’re experienced working alongside common booking engines and channel managers, ensuring conversion tracking is set up correctly across the booking journey — from initial ad click through to confirmed reservation — so you get accurate reporting on what’s actually driving revenue.
You’ll typically see initial traffic and booking data within the first few weeks, with campaigns becoming more efficient as we gather performance data and refine targeting, bidding, and creative — usually showing stronger, more consistent results from around 2–3 months onward.
We track it all the way through to bookings and revenue — not just clicks — using conversion tracking tied to your booking engine. This means you’ll see metrics like cost per booking and return on ad spend (ROAS), giving you a clear picture of actual revenue generated versus what you’re spending.
Let’s Get
Started
Share your brief, challenge, or goals with us, and we’ll get back to you promptly to discuss how we can help.