Paid Ads Consultancy

PPC Consultancy

If you’re looking for PPC Consultancy services that provide you with all the information you need to not only manage your PPC campaigns but also drive results that matter most, then get in touch.

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Get Results That Matter The Most

Our agency aim is to help companies maximise their return on ad spend from paid search and display ads through high quality PPC consultancy services. Based on past experiences and a “led by data” approach, our consultants offer strategic recommendations to enhance PPC efforts. This may include suggesting new keywords, optimising ad copy, or exploring additional advertising platforms.

WE FOCUS ON PPC DONE PROPERLY

Our PPC consultants start by meeting with clients to understand their business objectives, target audience, and specific advertising goals.

We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.

From Ashley Young

Brilliant team, always there to help as well as getting great results. I recommend Bidmark to anyone who will listen. Can’t say enough great things about them. Thanks again to the team.

From Jack Cannon

First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10

From Thomas Rhall

We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.

From James Hillas

Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!

From Thomas Harvey Solicitors

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Working Closely With Clients

Our commitment to excellence has forged strong partnerships with leading brands across diverse industries, a testament to the tangible results we consistently deliver.

Paid Ads Consultancy

our pay per click consultants are based in Leeds and will take time to understand the market place you operate in, take care in carrying out our marketing activities. As such, this helps in ensuring our Paid Ads consultancy is tailored to your budget and goals, and also geared up to maximise your return on PPC investment.

High Service Level

In addition to executing strategies, our PPC consultants educate businesses about digital marketing best practices. Therefore, we can also explain complex concepts, offer training, and provide recommendations for improvement.

Quality PPC Support

In essence, digital marketing consultants serve as strategic partners, helping businesses navigate the ever-evolving digital landscape. Thus helping to achieve their marketing objectives and drive meaningful results.

Results focused PPC

Our PPC consultants combine our digital marketing knowledge and expertise with experience of PPC consultancy. This is combined with working with companies and brands across many different sectors & Industries. For example, our PPC consultants have past experience of working with business owners in different B2B and B2C sectors. As such, they are familiar with the different challenges faced by businesses.

PPC consultancy services

Our PPC consultants start by meeting with clients to understand their business objectives, target audience, and specific advertising goals. From there we can look to advise on the following areas:

Account audits

To begin with, our paid ads consultants can show you how to carry out pay-per-click (PPC) campaign audits that combine strategic and creative analysis to deliver a recommendations report around your paid search reports.

Strategy

Next, our PPC consultants will work with you to develop a pay-per-click strategy that’s going to deliver not only the results you need, but also based on your budget.

Following best practice

Then, our paid search team will work to deliver the strategy by building out your existing campaigns, keywords and Ad Copy and also establishing new accounts, if needed.

Management advice

Additionally, our PPC marketing consultants teach you the ways to handle your pay-per-click accounts and offer comprehensive and innovative ways of using pay-per-click to increase in leads, and therefore sales.

PPC Reporting

Finally, our PPC marketing consultants will guide you in ways to create reports on campaign performance and create insights and deeper understanding of your pay-per-click (PPC) campaign.

PPC Support

Up-to-date advice

Our PPC consultants ensure that all ads comply with all of the advertising platform’s policies and industry best practices. They stay updated on each of the platform changes and trends to maintain effective and compliant campaigns

Paid Search

When it comes to paid search PPC campaign management our we provide experienced & talented individuals.

Google Ads

You can rely on our pay-per-click consultants to show you ways to decrease waste marketing costs & ensuring that you’re also getting more sales and leads through PPC accounts.

Bing Ads

Our Bing Ads consultants specialise in managing and optimising advertising campaigns on Microsoft’s Bing Ads platform (now known as Microsoft Advertising).

Shopping

Our PPC consultants can work with you on Google Shopping audits through to Google Shopping PPC management.

Amazon Ads

Furthermore, our Amazon PPC marketing specialists utilise product advertising strategies on Amazon to effectively sell your products.

Paid Social

Moreover, our PPC consultancy services involve consulting on paid social marketing platforms, where our experts help clients with advertising campaigns. For example this can be carried out on platforms such as Facebook, Twitter, LinkedIn, Instagram & Tik Tok!

LinkedIn Ads

Additionally, our PPC consultants work on LinkedIn advertising campaigns and our agency can provide effective LinkedIn advertising services for the B2B sector – let’s work together!

Facebook & Instagram

Our PPC marketing consultants advise on Facebook marketing strategies. Secondly our PPC consultancy services involve using Instagram’s advertising platform as it provides powerful targeting features that allow us to reach precise audiences based on various targeting types.

Tik Tok

We help brands set up, manage, and run TikTok Ads that perform — advising on how to create the best high-quality, platform-native creative with a data-led approach to targeting and best practices and optimisation.

Display

Display ads consultancy services involves providing expert guidance and management for creating, optimising, and analysing display advertising campaigns across various digital platforms. This consultancy focuses on leveraging display ads to increase brand visibility, drive traffic, and achieve marketing goals.

Display Ads

Our PPC marketing consultants advise on tailored display strategies for display campaigns across networks and ad exchanges. For example, we help you run campaigns that are designed to build both brand awareness whilst also generating sales & leads with our display advertising experts.

Programmatic Display

If required, our PPC marketing consultants train businesses in programmatic purchasing of Display Ads. In fact, our programmatic ad experts ensure that your Programmatic Display campaigns are measured, tracked, & results-based.

Remarketing

Our PPC remarketing consultants can recommend the right digital marketing solutions that help clients re-engage with previous site visitors wherever they browse.

harley street hair clinic - ppc client case study

Running medically compliant ads on Facebook to deliver an 8.4 ROI from media spend.

Harley Street Clinic

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208% increase in monthly leads from PPC campaigns – plenty to smile about!

Smile Design Clinic

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Reducing CPA for White Cross Vets

White Cross Vets

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Case Studies

Our Process

Consultation & Discovery

We begin with a high-impact intake questionnaire to map out your specific commercial targets, target Cost Per Acquisition (CPA), target Return On Ad Spend (ROAS), and growth milestones. By clarifying your business goals upfront, we ensure every strategic recommendation directly drives bottom-line revenue.

Our Process

2. Audit

You grant us standard partner access to your Google, Meta, or Bing ad accounts—no password sharing required. We perform an exhaustive diagnostic audit of your historical data to uncover hidden wasted ad spend, identify tracking gaps, and pinpoint quick-win opportunities.

Our Process

3. Roadmap

We present a clear 90-day PPC advisory strategy and dynamic growth roadmap based on our audit findings. You will receive a prioritised action plan detailing immediate quick fixes alongside long-term scaling tactics, ensuring complete alignment before execution begins.

Our Process

4. Setup

Accurate data is non-negotiable. We verify and optimise your conversion tracking, offline event imports, and CRM triggers to ensure every conversion is accurately attributed. You will gain access to a dedicated 24/7 live dashboard, giving you complete, real-time transparency over spend and performance metrics.

Our Process

5. Kickoff

We host a 60-minute formal kickoff call to walk through the priority roadmap, assign initial deliverables, and establish your recurring consulting schedule (such as bi-weekly strategy sessions and monthly executive reviews). From here, your accounts undergo continuous refinement to maximise yield.

PPC Consultancy

FAQs

We start by identifying valuable intent phrases and writing compelling ad copy that attracts high click-through rates from genuinely interested buyers. From there, we structure your accounts with precise match types, negative keyword lists, and bidding boundary algorithms to minimise wasted spend. Our primary objective remains securing highly profitable conversions through our PPC strategy experts.

Yes, 100%. You retain complete ownership of all Google, Bing, and Meta ad accounts, analytics setups, and historical data. We work via partner access permissions, ensuring you have total control, complete financial transparency, and full visibility over every penny spent—even if you ever decide to take management back in-house.

Our monthly management fees encompass comprehensive keyword mapping, ad copy creation, routine bid optimisation, and analytics reporting across every active channel. Costs are influenced by campaign network scale and monthly spend boundaries, with every setup scoped to your specific goals. We’ll discuss your current setup and goals during a discovery call before providing an accurate, tailored quote.

Initial click traffic surges immediately once your campaigns go live, but refining bidding algorithms and testing ad copy variants to secure peak performance typically requires three to four weeks of continuous management. Our team tunes your search parameters daily to ensure acquisition costs lower steadily over time, guided throughout by accurate Google Analytics tracking.

When you hire a full-service agency, your account is often passed down to junior account managers. Working with a dedicated consultant gives you direct access to senior-level expertise, faster communication, and hyper-focused execution without the bloated agency overheads. Compared to an in-house hire, a consultant brings specialized cross-industry insights and proven frameworks without the cost of full-time salaries, benefits, or training.

We track essential pay-per-click metrics including average cost per click, click-through rates, quality score, and conversion rate across every campaign. Evaluating these data points allows our team to identify the most valuable keywords and adjust budgets dynamically, feeding directly into your marketing reporting for complete transparency and clarity.

Yes, we’ve designed and scaled successful search engine campaigns across a wide range of markets and industries. For instance, our campaign for White Cross Vets successfully reduced their search acquisition costs by over eighty-five per cent across multiple local clinic locations. You can review this and other results on our case studies page.

From The Bidmark Team

Our PPC Blog

Check out our blog, where we dive deep into the latest trends, tips, and expert advice. Whether you’re looking for inspiration or practical PPC solutions, you’ll find it all here.