Paid Ads Consultancy
PPC Consultancy
If you’re looking for PPC Consultancy services that provide you with all the information you need to not only manage your PPC campaigns but also drive results that matter most, then get in touch.
Our agency aim is to help companies maximise their return on ad spend from paid search and display ads through high quality PPC consultancy services. Based on past experiences and a “led by data” approach, our consultants offer strategic recommendations to enhance PPC efforts. This may include suggesting new keywords, optimising ad copy, or exploring additional advertising platforms.
WE FOCUS ON PPC DONE PROPERLY
Our PPC consultants start by meeting with clients to understand their business objectives, target audience, and specific advertising goals.
We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.
From Ashley Young
First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10
From Thomas Rhall
We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.
From James Hillas
Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!
From Thomas Harvey Solicitors
Liam at Bidmark has provided top-level Google Ads support and training to our team on several occasions. Liam is a skilled marketing strategist and he draws upon the extensive experience Bidmark has across many industry sectors to provide excellent insight into the most complex of PPC accounts. We can always count on the Bidmark team to provide fantastic support with an enthusiastic and helpful attitude.
From WILD Agency
Working Closely With Clients
Paid Ads Consultancy
our pay per click consultants are based in Leeds and will take time to understand the market place you operate in, take care in carrying out our marketing activities. As such, this helps in ensuring our Paid Ads consultancy is tailored to your budget and goals, and also geared up to maximise your return on PPC investment.
High Service Level
In addition to executing strategies, our PPC consultants educate businesses about digital marketing best practices. Therefore, we can also explain complex concepts, offer training, and provide recommendations for improvement.
Quality PPC Support
In essence, digital marketing consultants serve as strategic partners, helping businesses navigate the ever-evolving digital landscape. Thus helping to achieve their marketing objectives and drive meaningful results.
Results focused PPC
Our PPC consultants combine our digital marketing knowledge and expertise with experience of PPC consultancy. This is combined with working with companies and brands across many different sectors & Industries. For example, our PPC consultants have past experience of working with business owners in different B2B and B2C sectors. As such, they are familiar with the different challenges faced by businesses.
PPC consultancy services
Our PPC consultants start by meeting with clients to understand their business objectives, target audience, and specific advertising goals. From there we can look to advise on the following areas:
Account audits
To begin with, our paid ads consultants can show you how to carry out pay-per-click (PPC) campaign audits that combine strategic and creative analysis to deliver a recommendations report around your paid search reports.
Strategy
Next, our PPC consultants will work with you to develop a pay-per-click strategy that’s going to deliver not only the results you need, but also based on your budget.
Read MoreFollowing best practice
Then, our paid search team will work to deliver the strategy by building out your existing campaigns, keywords and Ad Copy and also establishing new accounts, if needed.
Management advice
Additionally, our PPC marketing consultants teach you the ways to handle your pay-per-click accounts and offer comprehensive and innovative ways of using pay-per-click to increase in leads, and therefore sales.
PPC Reporting
Finally, our PPC marketing consultants will guide you in ways to create reports on campaign performance and create insights and deeper understanding of your pay-per-click (PPC) campaign.
Up-to-date advice
Our PPC consultants ensure that all ads comply with all of the advertising platform’s policies and industry best practices. They stay updated on each of the platform changes and trends to maintain effective and compliant campaigns
Paid Search
When it comes to paid search PPC campaign management our we provide experienced & talented individuals.
Google Ads
You can rely on our pay-per-click consultants to show you ways to decrease waste marketing costs & ensuring that you’re also getting more sales and leads through PPC accounts.
Read MoreBing Ads
Our Bing Ads consultants specialise in managing and optimising advertising campaigns on Microsoft’s Bing Ads platform (now known as Microsoft Advertising).
Read MoreShopping
Our PPC consultants can work with you on Google Shopping audits through to Google Shopping PPC management.
Amazon Ads
Furthermore, our Amazon PPC marketing specialists utilise product advertising strategies on Amazon to effectively sell your products.
Read MorePaid Social
Moreover, our PPC consultancy services involve consulting on paid social marketing platforms, where our experts help clients with advertising campaigns. For example this can be carried out on platforms such as Facebook, Twitter, LinkedIn, Instagram & Tik Tok!
LinkedIn Ads
Additionally, our PPC consultants work on LinkedIn advertising campaigns and our agency can provide effective LinkedIn advertising services for the B2B sector – let’s work together!
Read MoreFacebook & Instagram
Our PPC marketing consultants advise on Facebook marketing strategies. Secondly our PPC consultancy services involve using Instagram’s advertising platform as it provides powerful targeting features that allow us to reach precise audiences based on various targeting types.
Tik Tok
We help brands set up, manage, and run TikTok Ads that perform — advising on how to create the best high-quality, platform-native creative with a data-led approach to targeting and best practices and optimisation.
Read MoreDisplay
Display ads consultancy services involves providing expert guidance and management for creating, optimising, and analysing display advertising campaigns across various digital platforms. This consultancy focuses on leveraging display ads to increase brand visibility, drive traffic, and achieve marketing goals.
Display Ads
Our PPC marketing consultants advise on tailored display strategies for display campaigns across networks and ad exchanges. For example, we help you run campaigns that are designed to build both brand awareness whilst also generating sales & leads with our display advertising experts.
Programmatic Display
If required, our PPC marketing consultants train businesses in programmatic purchasing of Display Ads. In fact, our programmatic ad experts ensure that your Programmatic Display campaigns are measured, tracked, & results-based.
Remarketing
Our PPC remarketing consultants can recommend the right digital marketing solutions that help clients re-engage with previous site visitors wherever they browse.
Read MoreOur PPC
Our PPC Blog
Check out our blog, where we dive deep into the latest trends, tips, and expert advice. Whether you’re looking for inspiration or practical PPC solutions, you’ll find it all here.
AIO Isn’t as Different to SEO as Everyone’s Making Out
Top Tips on How to Market a School
Higher Education Marketing Guide
How to Promote Your School on Social Media
ChatGPT Ads Are Live in the UK — Here’s Everything You Need to Know
Winter Travel Trends: Optimising for Seasonal hotels
Handling Seasonal Trends and Collections for SEO
GA4 Audiences vs GTM Remarketing Tags
How We Plan, Execute, and Optimise B2B Event Marketing Campaigns
Posting regular blog content helps SEO
Using AI to Audit and Optimise Your Google Tag Manager SetupTag Manager Tips
Logistics Marketing Strategy
Consultation & Discovery
We begin with a high-impact intake questionnaire to map out your specific commercial targets, target Cost Per Acquisition (CPA), target Return On Ad Spend (ROAS), and growth milestones. By clarifying your business goals upfront, we ensure every strategic recommendation directly drives bottom-line revenue.
2. Audit
You grant us standard partner access to your Google, Meta, or Bing ad accounts—no password sharing required. We perform an exhaustive diagnostic audit of your historical data to uncover hidden wasted ad spend, identify tracking gaps, and pinpoint quick-win opportunities.
3. Roadmap
We present a clear 90-day PPC advisory strategy and dynamic growth roadmap based on our audit findings. You will receive a prioritised action plan detailing immediate quick fixes alongside long-term scaling tactics, ensuring complete alignment before execution begins.
4. Setup
Accurate data is non-negotiable. We verify and optimise your conversion tracking, offline event imports, and CRM triggers to ensure every conversion is accurately attributed. You will gain access to a dedicated 24/7 live dashboard, giving you complete, real-time transparency over spend and performance metrics.
5. Kickoff
We host a 60-minute formal kickoff call to walk through the priority roadmap, assign initial deliverables, and establish your recurring consulting schedule (such as bi-weekly strategy sessions and monthly executive reviews). From here, your accounts undergo continuous refinement to maximise yield.
FAQ’s
Yes, 100%. You retain complete ownership of all Google, Bing, and Meta ad accounts, analytics setups, and historical data. We work via partner access permissions, ensuring you have total control, complete financial transparency, and full visibility over every penny spent—even if you ever decide to take management back in-house.
We offer flexible pricing models structured around your specific scale and goals. This typically includes a flat monthly management retainer or a tiered fee based on a percentage of your total ad spend. For businesses needing strategic direction rather than daily management, we also offer one-off account audits and strategic blueprint workshops. There are no hidden setup fees or locked-in long-term contracts.
When you hire a full-service agency, your account is often passed down to junior account managers. Working with a dedicated consultant gives you direct access to senior-level expertise, faster communication, and hyper-focused execution without the bloated agency overheads. Compared to an in-house hire, a consultant brings specialized cross-industry insights and proven frameworks without the cost of full-time salaries, benefits, or training.
We align our reporting directly with your business goals, prioritising commercial metrics like Cost Per Acquisition (CPA), Return On Ad Spend (ROAS), and qualified lead volume over vanity metrics like clicks or impressions. You will receive access to a live, 24/7 reporting dashboard alongside monthly performance reviews and strategic planning calls to keep your growth trajectory on track.
Get in touch
Our Leeds PPC consultancy gets your business found by customers at the moment that they’re searching for the products or services you offer.