Social Media Remarketing Agency

No, not with a reputable agency — you should retain ownership of your ad accounts, pixel data, and audience lists throughout, with the agency working as a user on your accounts rather than owning them outright. This matters if you ever switch agencies or bring management in-house later, since you keep your remarketing audiences and historical data either way. Worth confirming this explicitly before signing anything, as account ownership structures do vary.

Remarketing campaigns typically need a few weeks to rebuild momentum after a change, partly because a new agency needs time to review existing audiences, tracking setup, and creative before making changes, and partly because ad platforms’ algorithms take time to relearn optimisation signals after adjustments. Be cautious of any agency promising dramatic results within days — a proper audit and phased rollout is usually a better sign than an aggressive quick-fix pitch.

Ask for specific, verifiable examples: past remarketing results (not just general paid social case studies), how they structure retention windows and frequency capping, and how they handle tracking setup (pixel implementation, consent/cookie compliance). It’s also reasonable to ask whether they hold any platform-specific certifications (Meta, Google, TikTok) as a baseline credibility check, though certifications alone aren’t proof of results — ask what they’d actually recommend after a quick look at your current setup.

Many agencies offer an initial audit — sometimes free, sometimes paid — that reviews your current tracking, audience setup, and campaign structure before recommending a strategy. This is generally a lower-risk way to evaluate whether an agency understands your business and finds real opportunities, rather than committing to a 3+ month retainer based on a sales conversation alone. If an agency is unwilling to do any kind of audit or diagnostic work upfront, that’s worth factoring into your decision.