PPC Remarketing Agency
PPC Remarketing Services
Our PPC remarketing service helps you achieve your business goals of driving sales & promoting awareness. Our PPC remarketing experts do this by running remarketing campaigns to reach & convert customers who have shown an interest in your product or service. With in-depth knowledge and experience in PPC remarketing, content creation, audience engagement, our PPC remarketing agency is the preferred choice of many businesses.
In fact, we are a display remarketing agency based in Leeds helping brands with performance-focused PPC remarketing campaigns. So contact us for expert guidance, advice, and remarketing strategies if you’re a business looking to optimise your presence and performance through outsourced PPC remarketing services.
Want to talk? Ring us on 0113 880 0917, drop a message to info@bidmark.co.uk, or pop your details in our contact form and one of our experts will get straight back to you.
Remarketing Done Properly
We help with setting up, running and reporting on remarketing campaigns.
We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.
From Ashley Young
Brilliant team, always there to help as well as getting great results. I recommend Bidmark to anyone who will listen. Can’t say enough great things about them. Thanks again to the team.
From Jack Cannon
First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10
From Thomas Rhall
We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.
From James Hillas
Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!
From Thomas Harvey Solicitors
Remarketing Platforms
At our agency, we specialise in delivering tailored remarketing campaigns across multiple networks to help you re-engage your audience, boost conversions, and grow your business. Whether you’re targeting users on Google, YouTube, Facebook, or other platforms, we offer a full suite of services to meet your needs and ensure your remarketing strategy is seamless and effective.
Google Remarketing
We deliver the results that matter when it comes to Google Remarketing
Social Remarketing
Additionally, our remarketing specialists ensure Social PPC remarketing are measured, tracked, & deliver the results that matter.
Read MoreYouTube Remarketing
Through our YouTube remarketing service you will be able to show ads on YouTube based on past interactions with your YouTube channel or Website. In fact, remarketing with video can be a great way to bring customers back.
Read MoreWhy Use Remarketing?
Here are some more reasons to use social media remarketing:
Cheaper CPC
One benefit of remarketing through search and social media platforms usually costs less than regular PPC ads.
Lower CPA
Additionally, remarketing encourages users that have not converted previously to return and finish the customer journey.
Brand Awareness
By putting your ads in front of people that have already viewed your website, they are more likely to remember your brand.
Cross Device Reach
By ensuring you organisations can make the most out of their remarketing budgets means that any number or remarketing channels can be used.
About Us
We are committed to providing the best PPC remarketing service for all of our remarketing clients by developing digital strategies that are tracked and reported on against agreed targets.
About UsRemarketing Services
We focus on results that make a real difference to your business — not vanity metrics, but the conversions and sales that actually matter.
Content Creation
What’s more, we work on creating engaging and relevant ad creatives tailored to different audience segments, including display ads, video ads, and dynamic product ads.
Strategy
Our remarketing specialists can collaborate with you to understand your business objectives, target audience, and key performance indicators (KPIs) to create a custom strategy
Read MoreCampaign Setup & Management
We set up and configuring tracking pixels on the your website to capture visitor data for remarketing. As such, we can then create campaigns with audiences and Ads.
Read MoreResults Reporting
We work on monitoring key metrics. For example this could be click-through rates (CTR), cost per click (CPC), conversion rates, and overall campaign performance and providing detailed reports on campaign performance, insights, and recommendations for improvement.
Read MoreFirst-Party Data Integration
Third-party cookies are disappearing, but your ROI shouldn’t. We integrate GA4, CRM lists, and Customer Match data to build highly accurate, privacy-compliant audience segments that keep your targeting laser-focused.
Automated Dynamic Retargeting
Never let an abandoned cart cold-turkey. Our dynamic ad setups automatically serve personalized ads featuring the exact products visitors viewed or left behind, driving shoppers straight back to checkout.
Smart Budget Protection
Stop throwing budget at people who already bought from you. We use intelligent frequency capping and automated “burn lists” to exclude existing customers and prevent ad fatigue, keeping your brand respected and your ad spend lean.
1. Custom Proposal
We start by auditing your current tracking setup (Google Tag Manager, Meta Pixel, LinkedIn Insight Tag) to ensure data accuracy. Then, we segment your audience based on behaviour—such as cart abandoners, specific product page viewers, or users who spent a long time reading your blog.
2. Strategy Development
Your customers don’t live on just one platform, and neither should your ads. We build a cohesive strategy that follows your highest-value prospects across the Google Display Network (GDN), social media feeds, and video platforms.
3. Dynamic & Personalised Creative
Generic ads get ignored. Our creative team designs dynamic retargeting assets that show users the exact products or services they were previously looking at. We continually test ad copy, imagery, and calls-to-action (CTAs) to maximize click-through rates and combat ad fatigue.
4. Continuous Optimisation & ROI Focus
Using custom attribution models, we monitor exactly which touchpoints are driving sales. We aggressively manage bidding strategies, frequency caps, and negative placements to ensure you are getting the highest possible Return on Ad Spend (ROAS).
Why work with Bidmark?
At Bidmark, our Leeds-based paid media team specialises in bringing those potential customers back. We design intelligent, cross-channel remarketing campaigns that deliver the right message, at the exact right time, on the platforms your audience uses most. From Google Display and YouTube to Meta and LinkedIn, we guide your prospects smoothly down the funnel until they are ready to convert.
Certified Expertise
Our campaign managers are fully certified in Google Ads, Meta Blueprint, and advanced Google Analytics (GA4).
MEASURABLE RESULTS
We believe in honest partnerships. You get direct access to your account manager, custom dashboards, and 100% ownership of your ad accounts and data.
Hard Working
With years of hands-on experience managing complex ad budgets, we know how to spot the nuances in user behaviour that lead to conversions.
FAQ’s
We build your remarketing strategy around segmented audience lists — separating visitors by the pages they viewed or actions they took — so messaging and creative can be tailored to where they are in the buying journey. This runs consistently across Google Ads and social platforms, with regular split-testing on visuals and adjustments to audience duration to keep performance strong. This works closely alongside our paid search service, so remarketing supports your wider PPC activity rather than running in isolation.
While often used interchangeably, retargeting typically refers to serving online ads to users based on cookies and pixel tracking (e.g., social media or display ads). Remarketing traditionally relies on email (e.g., sending an abandoned cart email). At Bidmark, we integrate both to create a seamless customer journey.
Costs are based on your media spend, which follows each platform’s dynamic auction pricing, plus our management fee covering audience list setup, creative, and ongoing optimisation. There’s no fixed minimum, as budgets are set around your audience size and goals rather than a generic figure. We’ll discuss your goals during a discovery call before providing a tailored quote.
RLSA is worth using whenever you want to tailor your bids or ad copy specifically for people who’ve already visited your site and are now actively searching for your core keywords on Google. Because these visitors already know your brand, you can afford to bid more aggressively for them or show more tailored messaging, since they typically convert at a much higher rate than cold traffic. It’s a particularly strong strategy for competitive keywords where standing out from generic search ads makes a real difference.
Our monthly management fee covers audience list setup and segmentation, tracking pixel implementation, creative development, and ongoing campaign optimisation across Google Ads and social platforms. This also includes regular split-testing of visuals and adjustments to audience duration to keep performance strong over time. Media spend — the budget used to bid on placements — sits separately on top of this, following each platform’s dynamic auction pricing, so you always know exactly what’s covered by our fee versus your ad budget.
We track metrics including click-through rate, return on ad spend, view-through conversions, and cost per conversion, giving a clear picture of how effectively we’re re-engaging past visitors. If a list isn’t performing, we test fresh creative and adjust audience duration to reduce friction, reporting all of this through our marketing reporting service.
Remarketing campaigns can start delivering impressions and clicks within days, since they target visitors who already know your brand. Meaningful improvements in conversion rate and cost per conversion typically build over 3–4 weeks, as we test different creative and audience segments to find what re-engages past visitors most effectively.
Yes, we’ve built remarketing and retargeting campaigns for businesses across a wide range of consumer sectors, using creative audience strategies to recapture lost sales. You can see examples of our wider client work on our case studies page, and we’re happy to share remarketing results most relevant to your industry during a consultation.
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Let’s Get
Started
Our PPC remarketing agency is committed to providing the best quality of PPC remarketing services including setup, management and consulting. So get in touch with your brief, problem or challenge and our PPC agency will get straight back to you with a proposal for our remarketing management.