Delivering Results That Matter
DIGITAL MARKETING FOR HOTELS
Contact our hotel advertising agency for help with setting up advertising campaigns to promote your hotel and drive new customers for your brand. Our hotel advertising agency can also work with you by providing the marketing services you need to effortlessly market your hotel, hostel, or other accommodation venue.
To begin with, our hotel marketing agency aim is to help you attract more guests, secure more direct bookings, and also generate more revenue for your hotel. Additionally, our hotel marketing company is based in Leeds, West Yorkshire, works with hotels across the UK. As such, our hotel marketing experts are committed to providing the best quality marketing services through a process-driven approaches to campaign management.
Want to talk? Ring us on 0113 880 0917, drop a message to info@bidmark.co.uk, or pop your details in our contact form and one of our experts will get straight back to you.
Pay-per-click marketing agency
Our hotel PPC agency experts are awake early every morning, working to deliver digital brand engagement using the marketing technology available to us. By developing robust PPC strategies, we are able to inspire travellers, drive direct bookings, and provide PPC services for hotels that achieve results that speak for themselves.
We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.
From Ashley Young
Brilliant team, always there to help as well as getting great results. I recommend Bidmark to anyone who will listen. Can’t say enough great things about them. Thanks again to the team.
From Jack Cannon
First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10
From Thomas Rhall
We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.
From James Hillas
Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!
From Thomas Harvey Solicitors
About Us
Furthermore. our hotel marketing firm will weather seasonal trends to generate income for your business. For example, this is achieved through PPC Management & SEO Services. These solutions ensure your hotel is found by people precisely when they’re searching for a room, restaurant or spa.
Trusted for our Digital Marketing Services
Dedicated team
Our hotel PPC marketing services help accommodation brands differentiate themselves, build loyal customer bases, and increase bookings through strategic campaigns delivered on platforms such as Google Ads. Working closely with hotel owners, we implement performance-focused marketing strategies that improve PPC management, increase brand awareness, attract new customers, and drive revenue growth.
Hotel Marketing Services
Moreover, we are a hotel marketing company that provides SEO Services, PPC Services, Paid Social and Website Design services which are designed to benefit your business & aid in accomplishing its growth goals through new customer acquisition.
Website Design & Development
Since 2015, our hotel marketing agency has worked tirelessly in web development, online marketing and search engine optimisation, so we know exactly what it takes for businesses, like yours, to succeed online.
Read MoreSEO services for Hospitality
Our hotel SEO agency will grow your business with our sustainable SEO services ensuring your business is found by those using search engines when they are looking for the products or services you provide.
Read MorePPC Services For Hotels
Our PPC campaigns for hotels help them leap their business to the top of the search engine results page & across platforms such as Meta Ads, Instagram PPC and Linkedin Ads which are great for driving leads and sales.
Read More
Meet the team
Our team members specialise in the strategy and delivery of a range of performance focused digital marketing services such as SEO, PPC management services, paid social, and Website design and development. Working closely with our clients we ensure everything is measured and tracked, & we continue to deliver the results that matter.
Abous UsHotel PPC Services
We are a Hotel marketing company that provides not just SEO Services, PPC Services, Paid Social but also Website Design services. All of which are designed to benefit your Hotel business & aid in accomplishing its growth goals through new customer acquisition.
Ad Copy Strategy
The text in your ad (and landing page, for that matter) should be relevant to the audience you’re targeting whether tats using the right keywords in the text, or creating stunning visuals that stop them in their tracks and drive actions.
Read MorePPC Account Audits
Our hotel PPC company carries out expert pay-per-click (PPC) campaign audits combine strategic and creative analysis to deliver a recommendations report.
Read MoreKeyword Research
Our Hotel PPC will conducting in-depth keyword research for travel businesses, including to identify high-volume and high-intent keywords that are relevant to your target audience.
Read MoreBudget Management
When, where, why, and how you should spend your budget to deliver the best ROI for your campaign budget.
Read MoreAudience Targeting Strategy
You shouldn’t ditch all your search engine optimisation (SEO) efforts altogether – your paid advertising should complement your SEO strategy instead of replacing it.
Read MoreLanding Page Strategy
Our hotel PPC company work with companies to develop dedicated webpages / PPC landing page that follow practices to maximise PPC conversions for hotels.
Read MoreWhy You Should Work With Us
Expertise
Firstly, our hotels marketing services drive accommodation bookings from tourists. We’ve worked with a range of hotel clients. This ranges from budget accommodation, to luxurious five-star resorts, catering to different types of customers.
Industry Knowledge
Next, aur knowledge allows our hotel marketing agency to develop effective strategies. We work on strategies that help you with your online marketing goals. Weather thats to maximise your hotel’s online presence, drive bookings, and increase revenue.
Marketing Solutions
Finally, our hotel marketing agency can manage multi-channel marketing campaigns that encompass various digital marketing techniques. For example, this include search engine optimisation (SEO), social media marketing, email marketing, content marketing, and much more.
Building
Partnerships
Matter
1. Discovery
We begin with an in-depth discussion to understand your property type, star rating, and positioning (e.g., boutique, business, resort), target guest profile, unique selling propositions, and specific booking objectives. This forms the bedrock of our PPC hotel strategy.
2. Strategy Development
Based on our discovery, we develop a bespoke PPC strategy outlining recommended platforms (Google Ads, Bing Ads, Social Media), campaign structures, budgeting, and targeting approaches tailored to your guest segments. This comprehensive plan guides our PPC management for hotels.
3. Strategy Implementation
Our team meticulously builds out your campaigns, setting up ad groups, exhaustive keyword lists, negative keywords, and compliant ad creatives. We ensure all tracking (call tracking, form submissions, online chat) is accurately implemented for your PPC.
5. Tracking & reporting
We schedule regular review meetings to discuss performance, adapt strategies to evolving market conditions and seasonality, and explore new opportunities for booking growth through our PPC hotel expertise.
FAQs
We build your hotel marketing strategy around local competitor analysis and seasonal booking patterns, using strong visual campaigns and mobile targeting to stand out to travellers actively searching for a place to stay. This keeps your property visible at the moments that matter most, whether someone’s booking months ahead or last minute. This ties into our hospitality PPC service for stronger multi-channel visibility.
Yes – driving direct bookings is often our primary focus for hotel clients. By running targeted Google Ads, retargeting, and brand campaigns, we help capture demand before it reaches OTAs, so more of your revenue stays with you rather than going toward commission fees.
We build flexible campaigns and budgets that flex with your booking patterns – scaling activity up during peak periods and shifting focus toward off-peak promotions, packages, or events during quieter months, so your ad spend works as hard as possible year-round.
Yes, we’re experienced working alongside common booking engines and channel managers, ensuring conversion tracking is set up correctly across the booking journey – from initial ad click through to confirmed reservation – so you get accurate reporting on what’s actually driving revenue.
Our monthly retainer covers profile management, campaign monitoring, creative production and transparent reporting, with fees depending on the number of rooms or properties and your marketing spend. Once we understand your property and goals, we’ll put together a tailored quote, alongside our hospitality PPC service if paid acquisition is a priority.
Traffic and brand visibility can build within the first few weeks of campaigns going live, but establishing consistent, qualified room bookings typically takes 3–4 months of continuous optimisation. Our team refines targeting and creative weekly throughout this period, working alongside a fast, well-designed booking platform to capture that traffic effectively.
We track conversion rate, cost per acquisition, and lead quality, giving you full clarity over how efficiently your marketing investment is converting into genuine direct bookings rather than losing guests to third-party platforms. These are reported through our marketing reporting service, so you always know exactly how your campaigns are performing.
Yes, we’ve delivered marketing strategies for hospitality and property businesses, focused on driving genuine, direct bookings through strong visibility campaigns. You can see examples of our wider client work on our case studies page, and we’re happy to share hotel-specific results most relevant to your property during a consultation.
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Let’s Get
Started
Share your brief, challenge, or goals with us, and we’ll get back to you promptly to discuss how we can help.