B2B Paid Social Services
B2B Paid Social Agency
Our B2B paid social agency provides a useful range of PPC management services that increase your social media visibility, generate more engagement, and also drive more sales from your paid social media campaigns.
Our B2B paid social company begins with understanding your business goals and identifying key metrics for your B2B campaigns. These metrics may include lead generation rates, conversion rates, customer acquisition costs, and even return on ad spend. Based on these goals, our B2B paid social agency craft a customised PPC strategies that leverages the latest tools and B2B marketing techniques in paid social advertising to achieve your specific objectives. So explore our Facebook, Instagram, YouTube and LinkedIn services below to find out how these can be best used for communicating and therefore engaging with your audience.
B2B paid social company
When you partner with our paid social agency, you gain a team dedicated to delivering high-performing paid social campaigns and maximising your return on ad spend.
We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.
From Ashley Young
Brilliant team, always there to help as well as getting great results. I recommend Bidmark to anyone who will listen. Can’t say enough great things about them. Thanks again to the team.
From Jack Cannon
First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10
From Thomas Rhall
We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.
From James Hillas
Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!
From Thomas Harvey Solicitors
Facebook Ads for B2B
Facebook paid ads are highly effective for B2B brands by leveraging advanced targeting options to reach specific business audiences based on demographics, job titles, industries, and behaviors. By utilising custom audiences and lookalike audiences, B2B brands can ensure their ads reach decision-makers and key influencers within their target market.
Our campaigns utilise carousel ads, video ads, and dynamic ads to deliver compelling creative content that resonates with your audience. From increasing brand awareness to driving website traffic, we aim to ensure your campaigns leverage machine learning in ad targeting and maximise conversion tracking pixels for measurable results. As such, our B2B paid social agency designs B2B marketing campaigns via Facebook Ads that outshine the competition win you more sales.
LinkedIn Ads
LinkedIn paid ads are particularly effective for B2B brands due to the platform’s professional user base and robust targeting capabilities allowing you to target decision-makers and key stakeholders within corporate settings directly. What’s more, B2B brands can use LinkedIn’s Sponsored Content, Sponsored InMail, and Display Ads to reach decision-makers, industry professionals, and company executives by targeting based on job titles, company size, industry, skills, and more.
With features like Lead Gen Forms, B2B brands can capture high-quality leads directly within the platform, reducing friction and increasing conversion rates. This targeted approach helps B2B brands boost brand awareness , drive website traffic, and generate valuable leads from a professional and engaged audience.
Instagram Ads
Moreover, our B2B paid social agency utilises the phenomenon of Instagram and mobile marketing to deliver B2B marketing messages. We do this using Instagram’s integrated features with Facebook’s Ad Manager.
Additionally, Instagram’s interactive elements like polls, questions, and call-to-action buttons in ads can foster engagement and facilitate direct communication with potential clients, making it a powerful platform for B2B marketing strategies
YouTube Ads
Additionally, our YouTube PPC team are experts in creating, managing, measuring and optimising advertising campaigns across YouTube. For example we can target your ideal customers to ensure you get the right B2B message to the right people at the specifically the right time.
How Do We help B2B Brands?
We help B2B brands succeed online by crafting and executing bespoke digital marketing strategies that align with their business goals and sales cycles.
Ecommerce strategies
Our B2B ecommerce marketing agency develops B2B ecommerce marketing strategies tailored to the client’s business objectives and market positioning.
Learn MoreDigital Marketing
By offering a comprehensive range of services our marketing agency can significantly enhance your B2B brand’s visibility, engagement, and ecommerce sales growth.
Learn MorePerformance Tracking
Our B2B ecommerce marketing agency uses analytics tools to monitor the performance of marketing campaigns by tracking key metrics, so we can provide regular reports with insights and recommendations.
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B2B Paid Social services
Our B2B paid social management service is designed to help brands reach, engage, and convert the right audience across platforms like Facebook, LinkedIn, and Instagram. From strategic targeting and audience building to ad creative and performance optimisation, we manage every aspect of your campaigns to drive leads, nurture decision-makers, and maximise ROI.
Get In TouchB2B Paid Social services
We provide a comprehensive suite of marketing services designed to help B2B brands grow, compete, and convert in the digital space.
B2B Paid Social Media Management Services
Our B2B Paid Social Media Management Services encompass the strategic planning, execution, and optimisation of paid advertising campaigns on social media platforms tailored specifically for business-to-business (B2B) interactions. These services are designed to help B2B companies leverage social media to enhance brand visibility, generate leads, and drive conversions among other businesses and professionals. Here’s an in-depth look at what these services include:
Audits
These audits involve a thorough analysis of various components, including ad performance metrics, targeting strategies, budget allocation, and creative assets. By examining key performance indicators such as click-through rates, conversion rates, and return on ad spend, a B2B paid social audit provides actionable insights into the effectiveness of current campaigns.
SOCIAL MEDIA CONSULTATION
Secondly, our B2B paid social firm provides a social media consultation service. For example. this involves expert guidance, advice, and strategies to businesses, or organisations that are looking to optimise their paid social presence and performance.
Read MoreB2B MARKETING STRATEGY
Our tailored strategies utilise first-party data integration and third-party audience data to create highly targeted campaigns. By leveraging interest-based targeting, geo-targeting, and lookalike audiences, we help your brand connect with decision-makers and key stakeholders. Our strategies also include ad scheduling (dayparting) and frequency capping to optimise ad delivery and maximise ROI.
Campaign Management & Optimisation
Our B2B paid social firm continuously test and refine your campaigns for better performance, lower costs, and stronger ROAS.
Read MoreCreative for Ads
We focus on creating impactful ad formats, including carousel ads, video ads, stories ads, and dynamic ads, designed to engage your target audience. Using advanced campaign optimisation techniques like A/B testing for social ads, we monitor and adjust campaigns in real time to improve ad rank and prevent ad fatigue.
Audience Targeting
We build custom audience segments and lookalike audiences to ensure your ads are seen by those most likely to convert.
Tracking
Our B2B paid social company understands that data-privacy has led to tighter restrictions on user data and tracking. As such, this can limit the amount of information available for analysing user and campaign performance of pad social campaigns. In fact, that’s why we work with clients to offer high level marketing campaign tracking solutions. Moreover, our B2B paid social company ensures correct measuring of KPIs are, implementation of tags and pixels. In this way, we record correctly, and also collect accurate data that we can use to optimise your campaigns for better performance.
Read MoreReporting
If you’re not sure how your B2B marketing campaigns are performing, especially when It’s tricky when so many B2B social media campaigns are often fast-paced and require much monitoring. Then speak to us to take the uncertainty away. This is because our company understands the data and writes reports for brands that give insight and also create opportunities for more effective spending.
Providing Solutions & Solving Problems
Here’s how we build B2B paid social campaigns that actually reflect how your buyers make decisions, not a generic template borrowed from a completely different sector.
Reaching Decision-Makers
We build layered targeting around actual buying committees, using platform data, account-based targeting, and audience exclusions to make sure spend is concentrated on people who can genuinely move a deal forward.
Proving ROI
We connect campaign performance back to CRM data, so paid social is judged on the same terms as any other channel: pipeline contribution, not vanity metrics.
Managing Long Sales Cycles
We build sequenced campaigns that stay in front of the right audience throughout that longer journey, shifting the message from early-stage awareness through to case studies, proof points, and direct offers as prospects move closer to a decision, rather than relying on one static campaign to carry the whole funnel.
Why work with Bidmark?
Whether you’re looking to generate more qualified leads, boost your brand’s visibility, or improve conversion rates, our B2B paid social agency offers the expertise and tools to support your B2B marketing goals.
INCREASE SHARE OF VOICE (SOV)
In crowded B2B markets, visibility is everything. We put your brand in front of the right audience more often — and more effectively — than your competitors.
INCREASE BRAND AWARENESS
Our B2B paid social advertising not only increases visibility but also positions the brand as a thought leader in its industry.
BOOST SALES GROWTH
We ensure that every investment contributes directly to your business’s bottom line.
ACQUIRE MORE CUSTOMERS
We roll out engaging ad formats and compelling calls-to-actions so businesses can attract the attention of these prospects.
INCREASE LIFETIME VALUE
We ensure that your customers not only remain loyal but also become advocates for your brand within the B2B landscape.
GENERATE MQLS
We ensure that the leads generated are not only numerous but also highly relevant to your business objectives.
Our Company
You’ll work directly with people who understand paid search and paid social inside out, who take the time to properly understand your business and goals before a single campaign goes live, and who stay hands-on with your account for the long term. No unnecessary jargon, no hiding behind layers of account management — just a team that’s genuinely invested in getting you results.
About Us
1. Custom Proposal
Our process begins by understanding your product or service, target accounts, buyer personas, and sales cycle. Our B2B paid social agency works with your sales and marketing teams to identify who you’re targeting — from procurement professionals and department heads to C-suite executives. Whether your goal is to drive demo bookings, quote requests, or lead magnet downloads, we align your campaign to the exact stage of the funnel you’re targeting. We also analyse existing campaign performance, content assets, and customer data to shape a realistic and effective paid social plan.
2. Strategy Development
Using the insights gained, we develop a paid social strategy tailored to your audience, goals, and buying journey. Our B2B paid social agency segments campaigns based on persona, industry, job title, company size, and intent level, ensuring ads reach the right people at the right time. For top-of-funnel activity, we design brand awareness and thought leadership campaigns. For mid-funnel and conversion stages, we focus on lead generation, retargeting, and direct-response campaigns using CTAs like “Book a Demo” or “Download the Guide.”
3. Campaign Setup
With the strategy in place, we move into campaign build. This includes setting up ad structures across chosen platforms, defining audience segments, uploading creative assets, and configuring campaign objectives. Our team crafts ad copy that speaks to pain points and clearly communicates value — whether you’re offering a niche technical service or promoting enterprise-grade SaaS. Visual assets are developed to match platform best practices and reflect your brand, from carousel ads and videos to static creatives and lead gen forms.
5. Tracking & reporting
You’ll receive detailed monthly reports with insights into CPL, conversion rates, audience performance, and campaign ROI — with plain-English explanations of what’s driving results and where we’re optimising. We meet regularly to review progress and adjust your strategy based on live performance data.
Building
Partnerships
Matter
Digital Marketing & Web Development
FAQs
We develop your B2B paid social strategy by auditing your target accounts, decision-maker personas and buying cycle, then mapping the right channels and content for each stage. On LinkedIn especially, this means building out audience segments, testing ad formats and refining messaging to reach the people who actually influence purchasing decisions.
Our fees cover audience research, campaign setup, creative production, ongoing optimisation, and reporting across whichever platforms best reach your target buyers, whether that’s LinkedIn, Meta, or a combination. Costs depend on factors like your overall ad spend, how many campaigns you’re running simultaneously, and how complex your audience targeting needs to be, since reaching niche B2B decision-makers typically requires more precise, layered targeting than consumer campaigns. For a precise proposal, get in touch with the Bidmark team and we’ll quote based on your specific requirements.
We typically work with B2B clients who have a monthly ad spend of £5,000 or more. B2B paid social relies on precise, layered targeting to reach decision-makers, and platforms like LinkedIn carry a higher cost-per-click than consumer channels, so this level of spend gives us the room to build out proper audience segments, test across a longer sales cycle, and optimise towards genuine pipeline rather than early-stage engagement metrics alone.
LinkedIn is usually the strongest performer for B2B, since targeting can be built around job title, seniority, company size, and industry — getting your ads in front of actual decision-makers. That said, Meta and even TikTok can work well depending on your audience and budget, particularly for retargeting or building brand awareness alongside LinkedIn’s higher cost-per-click. We typically recommend starting with LinkedIn and testing outward from there.
LinkedIn’s costs are higher because you’re paying for precision – the ability to target by job function, seniority, and company rather than broader interest or demographic data. For B2B, that precision usually pays off in lead quality even though the cost per click is higher, since you’re reaching people with actual buying influence rather than a wider consumer audience.
Early engagement, such as clicks and impressions, typically shows within the first week of a campaign going live. However, generating a consistent flow of qualified leads usually takes four to six weeks, as we test audience segments, creative and messaging to identify what resonates with your target accounts.
We track view-through conversion rates, qualified lead volumes and cost per lead across each network, giving you full visibility over which channels and campaigns are actually driving pipeline. This lets us shift budget toward what’s working and refine targeting or creative where performance falls short.
Yes – we regularly partner with B2B brands to scale high-value client acquisition through paid social. Our cross-channel strategy for Force 24, for example, combined remarketing with refined creative to drive an eighty-eight per cent drop in cost per lead. Explore this and other results on our case studies page.
Let’s Get
Started
We help B2B brands generate high-quality leads, boost visibility, and drive serious growth through digital marketing campaigns. If you’re ready to reach more decision-makers and maximise your ROI, we’re here to help.