Performance Max Agency
Our agency is committed to providing the best quality Performance Max management service. We ensure your Performance Max campaigns are measured and tracked so that we continue to increase the overall ROI from Performance Max campaigns.
Performance Max campaigns can drive strong results — or burn budget fast if the asset groups, audience signals and conversion tracking behind them aren’t set up properly. We manage Pmax campaigns for clients across Search, Display, YouTube, Gmail, Maps and Shopping inventory from a single campaign, built to convert rather than just spend.
We’re a specialist Google Ads agency based in Leeds, UK with experience of setting up profitable Performance Max campaigns (via Google Ads) that improve your overall return on investment, and helps your business grow.
Peformance Max Strategy
WE FOCUS ON PPC DONE PROPERLY
We configure first-party data feeds, structuring asset groups by product category or service line, and setting up Enhanced Conversions so Google’s automated bidding has accurate signal to work from — because Pmax’s machine learning is only as good as the data it’s given.
We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.
From Ashley Young
First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10
From Thomas Rhall
We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.
From James Hillas
Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!
From Thomas Harvey Solicitors
Liam at Bidmark has provided top-level Google Ads support and training to our team on several occasions. Liam is a skilled marketing strategist and he draws upon the extensive experience Bidmark has across many industry sectors to provide excellent insight into the most complex of PPC accounts. We can always count on the Bidmark team to provide fantastic support with an enthusiastic and helpful attitude.
From WILD Agency
Why work with
Bidmark?
Our p-max agency experts are experienced, certified and talented individuals. We’re enthusiastic and passionate team, with large technical abilities and strong problem solving skills.
DIGITAL EXPERTS
Our Leeds team has met the qualifying criteria, undertaken training, and passed the Google Ads exam proving in depth knowledge and campaign management.
DRIVEN BY RESULTS
SMEs and young brands across the UK rely on us to optimise results-focused Google Ads campaigns, decrease waste marketing costs & report on measurable results via our tracking and analytics service.
EXPERIENCED TEAMS
It’s important for our Google advertising specialists to be recognised as good people to work with, as a paid search agency that inspires clients and achieve quality results that speak for themselves.
About Us
We work hard to develop digital strategies that solve problems for our clients and deliver against their marketing and sales goals. Furthermore, working closely with our clients ensuring everything is measured and tracked, we continue to deliver the results that matter.
Get in touchPerformance Max Services
We’re up early every morning creating, refining, and managing Performance Max pay-per-click campaigns on Google Ads for our clients. Moreover, we work closely with them, providing Performance Max management services, so their businesses can drive business revenues – and profits!
PPC Audits
Firstly, if you are currently running Performance Max campaigns then we carry out complete account audits and highlight areas that can be improved on.
Strategy & Targeting
We work with you to develop a Google Ads strategy that’s going to deliver the results you need. Furthermore, we can assist with directing Audiences, Ad Copy creation, and PPC Media Plans.
Campaign setups
We will work to deliver that strategy by building out your existing campaigns, keywords & ad copy or establishing new accounts & tracking if needed.
Creative Development
We design compelling ad creative tailored to each platform, from text-based search ads to professional display banners and short-form video for LinkedIn.
Campaign Management
Our Google Ads account managers know how to make search engine advertising work better toward your digital marketing goals. In fact, we can take care of delivering results!
PPC Landing Pages
We provide expert guidance to ensure your landing pages deliver a cohesive message and are optimised to convert visitors into high-quality leads.
CRM Intergrations
We work to connect your ad platform data with your CRM. This allows us to move beyond cost-per-lead and optimise your campaigns based on what truly matters: sales pipeline and closed-won revenue.
Report writing
Our reporting comes in many forms. For example reports can arrive as a monthly reports, regular emails, calls, or even meetings! As such, we like to keep a constant conversation flowing with our clients.
Consultations
Our Google Ads agency provides consultations to help you make the right changes to your Performance Max campaigns. Perfect if you have the time to manage your own account, but are unsure of what to do.
Our PPC
Our PPC Blog
Check out our blog, where we dive deep into the latest trends, tips, and expert advice. Whether you’re looking for inspiration or practical PPC solutions, you’ll find it all here.
AIO Isn’t as Different to SEO as Everyone’s Making Out
Top Tips on How to Market a School
Higher Education Marketing Guide
How to Promote Your School on Social Media
ChatGPT Ads Are Live in the UK — Here’s Everything You Need to Know
Winter Travel Trends: Optimising for Seasonal hotels
Handling Seasonal Trends and Collections for SEO
GA4 Audiences vs GTM Remarketing Tags
How We Plan, Execute, and Optimise B2B Event Marketing Campaigns
Posting regular blog content helps SEO
Using AI to Audit and Optimise Your Google Tag Manager SetupTag Manager Tips
Logistics Marketing Strategy
Consultation & Discovery
We start with questions about your business, current setup and goals to build a proposal that fits, not a generic package.
2. Strategy Development
We define audience signals, asset group structure and target ROAS/CPA based on your actual sales and margin data.
3 Setup
We build or restructure your Pmax campaign and confirm conversion tracking is accurate before spending live budget.
4.Implementation & Optimisation
We manage and optimise the campaign on an ongoing basis, reporting back on performance against your agreed targets.
FAQ’s
Pmax tends to work best for businesses with clear conversion tracking already in place and enough historic conversion volume for Google’s bidding algorithm to learn from. Businesses with very low conversion volume, or without accurate tracking, often see inconsistent results until that foundation is fixed first.
This is usually down to one of a few things: audience signals that don’t reflect your actual customers, asset groups mixing unrelated products or services together, or conversion tracking that isn’t capturing the right actions accurately. An account audit typically identifies which of these is the issue.
Yes, and in most cases this is the recommended setup. Pmax can compete with standard Search campaigns for the same auctions, so we structure accounts to minimise overlap and make sure budget isn’t being duplicated across campaign types.
Performance Max campaigns typically need a learning period of two to six weeks before Google’s bidding algorithm has enough conversion data to optimise effectively. Performance during this period can be inconsistent, which is why we monitor closely rather than making early changes that reset the learning phase.
P-Max Services
Our performance marketing agency specialises in the strategy and delivery of a range of performance-focused Google Ads campaigns. So get in touch with your brief, problem, or challenge and we will get straight back to you.