Performance Max Agency
Our agency is committed to providing the best quality Performance Max management service. We ensure your Performance Max campaigns are measured and tracked so that we continue to increase the overall ROI from Performance Max campaigns.
Performance Max campaigns can drive strong results — or burn budget fast if the asset groups, audience signals and conversion tracking behind them aren’t set up properly. We manage Pmax campaigns for clients across Search, Display, YouTube, Gmail, Maps and Shopping inventory from a single campaign, built to convert rather than just spend.
We’re a specialist Google Ads agency based in Leeds, UK with experience of setting up profitable Performance Max campaigns (via Google Ads) that improve your overall return on investment, and helps your business grow.
Peformance Max Strategy
WE FOCUS ON PPC DONE PROPERLY
We configure first-party data feeds, structuring asset groups by product category or service line, and setting up Enhanced Conversions so Google’s automated bidding has accurate signal to work from — because Pmax’s machine learning is only as good as the data it’s given.
We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.
From Ashley Young
Brilliant team, always there to help as well as getting great results. I recommend Bidmark to anyone who will listen. Can’t say enough great things about them. Thanks again to the team.
From Jack Cannon
First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10
From Thomas Rhall
We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.
From James Hillas
Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!
From Thomas Harvey Solicitors
Why work with
Bidmark?
Our p-max agency experts are experienced, certified and talented individuals. We’re enthusiastic and passionate team, with large technical abilities and strong problem solving skills.
DIGITAL EXPERTS
Our Leeds team has met the qualifying criteria, undertaken training, and passed the Google Ads exam proving in depth knowledge and campaign management.
DRIVEN BY RESULTS
SMEs and young brands across the UK rely on us to optimise results-focused Google Ads campaigns, decrease waste marketing costs & report on measurable results via our tracking and analytics service.
EXPERIENCED TEAMS
It’s important for our Google advertising specialists to be recognised as good people to work with, as a paid search agency that inspires clients and achieve quality results that speak for themselves.
About Us
We work hard to develop digital strategies that solve problems for our clients and deliver against their marketing and sales goals. Furthermore, working closely with our clients ensuring everything is measured and tracked, we continue to deliver the results that matter.
Get in touchPerformance Max Services
We’re up early every morning creating, refining, and managing Performance Max pay-per-click campaigns on Google Ads for our clients. Moreover, we work closely with them, providing Performance Max management services, so their businesses can drive business revenues – and profits!
PPC Audits
Firstly, if you are currently running Performance Max campaigns then we carry out complete account audits and highlight areas that can be improved on.
Strategy & Targeting
We work with you to develop a Google Ads strategy that’s going to deliver the results you need. Furthermore, we can assist with directing Audiences, Ad Copy creation, and PPC Media Plans.
Campaign setups
We will work to deliver that strategy by building out your existing campaigns, keywords & ad copy or establishing new accounts & tracking if needed.
Creative Development
We design compelling ad creative tailored to each platform, from text-based search ads to professional display banners and short-form video for LinkedIn.
Campaign Management
Our Google Ads account managers know how to make search engine advertising work better toward your digital marketing goals. In fact, we can take care of delivering results!
PPC Landing Pages
We provide expert guidance to ensure your landing pages deliver a cohesive message and are optimised to convert visitors into high-quality leads.
CRM Intergrations
We work to connect your ad platform data with your CRM. This allows us to move beyond cost-per-lead and optimise your campaigns based on what truly matters: sales pipeline and closed-won revenue.
Report writing
Our reporting comes in many forms. For example reports can arrive as a monthly reports, regular emails, calls, or even meetings! As such, we like to keep a constant conversation flowing with our clients.
Consultations
Our Google Ads agency provides consultations to help you make the right changes to your Performance Max campaigns. Perfect if you have the time to manage your own account, but are unsure of what to do.
Our Company
You’ll work directly with people who understand paid search and paid social inside out, who take the time to properly understand your business and goals before a single campaign goes live, and who stay hands-on with your account for the long term. No unnecessary jargon, no hiding behind layers of account management — just a team that’s genuinely invested in getting you results.
About Us
Consultation & Discovery
We start with questions about your business, current setup and goals to build a proposal that fits, not a generic package.
2. Strategy Development
We define audience signals, asset group structure and target ROAS/CPA based on your actual sales and margin data.
3 Setup
We build or restructure your Pmax campaign and confirm conversion tracking is accurate before spending live budget.
4.Implementation & Optimisation
We manage and optimise the campaign on an ongoing basis, reporting back on performance against your agreed targets.
FAQ’s
We develop Performance Max strategies by reviewing your business objectives, audience data, products, conversion goals and existing campaign performance. Our team creates targeted asset groups, refines audience signals, optimises bidding strategies and monitors performance across Google Search, Shopping, Display, YouTube and Discover placements. Our Performance Max management service ensures your campaigns are continuously improved to generate better results.
Performance Max campaigns typically require time to gather sufficient data before we can make informed optimisation decisions. Initial performance insights can usually be collected within the first few weeks, while achieving consistent results often requires 3–6 months of ongoing optimisation. We analyse performance signals, refine audience targeting, adjust assets and optimise bidding strategies to improve campaign results over time. Our Performance Max agency service focuses on building campaigns that deliver sustainable growth, improved efficiency and stronger returns from your advertising budget.
Yes, Performance Max can include Shopping campaigns as part of a wider multi-channel strategy. We manage product feeds, campaign structures and performance data to help maximise visibility and conversions. We track key metrics including conversion value, return on ad spend, cost per acquisition, clicks, impressions and revenue to identify opportunities for improvement. Our Google Shopping services help businesses make the most of their ecommerce advertising.
Yes, Performance Max campaigns run on a media spend budget you set, separate from our management fee. Our Performance Max management fee covers campaign setup, audience research, guidance on creative assets, conversion tracking reviews, bid optimisation, search term analysis, and ongoing performance monitoring. We regularly review campaign data to identify areas for improvement and ensure your budget is being used as effectively as possible, helping you achieve stronger visibility, more conversions, and better overall advertising performance. For an accurate price, get in touch with the Bidmark team for a quote based on your goals.
We manage Performance Max campaigns for businesses across multiple industries, tailoring strategies around their products, audiences and conversion goals. Our Google advertising team develops campaigns using detailed data analysis, creative testing and continuous optimisation to improve performance. We can demonstrate how our approach supports business growth through our previous client results or view ourPPC case studies.
Our PPC Blog
Check out our blog, where we dive deep into the latest trends, tips, and expert advice. Whether you’re looking for inspiration or practical PPC solutions, you’ll find it all here.
What makes a good PPC agency?
AI SEO Words to know – The AI Glossary
What is Query Fan-Out? The Hidden Machinery of AI Search
How to Rank in Gemini Search Results
How to Track AI Search Traffic
Google AI Search: What It Actually Means for Your Business (From an Agency Working In It Every Day)
AIO Isn’t as Different to SEO as Everyone’s Making Out
Top Tips on How to Market a School
Higher Education Marketing Guide
How to Promote Your School on Social Media
ChatGPT Ads Are Live in the UK — Here’s Everything You Need to Know
Winter Travel Trends: Optimising for Seasonal hotels
P-Max Services
Our performance marketing agency specialises in the strategy and delivery of a range of performance-focused Google Ads campaigns. So get in touch with your brief, problem, or challenge and we will get straight back to you.