Expert Support for Product Feeds
Google shopping feed experts
Our Google shopping feed experts are here to assist you with your product feed issues. So contact us today for assistance with your Google Shopping product feed.
Our Google shopping feed experts ensure your promotions comply with the feed specification in order to appear in Google Shopping ads. So if you are struggling with a product feed, then speak to one of our trusted Google Shopping feed experts. As such, we’ll provide an initial and free assessment of your product feed to highlight possible pain points and recommend a strategy on how we can improve feed quality.
Making Campaigns Work Harder
From product feed optimisation to shopping campaigns. We work hard to ensure campaigns run smoothly and deliver results.
We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.
From Ashley Young
Brilliant team, always there to help as well as getting great results. I recommend Bidmark to anyone who will listen. Can’t say enough great things about them. Thanks again to the team.
From Jack Cannon
First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10
From Thomas Rhall
We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.
From James Hillas
Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!
From Thomas Harvey Solicitors
Working Closely With Clients
A Better Feed = Better Results
Our Google Shopping product feed services ensure your ads will appear correctly in the Shopping section of Google and also on the main search engine results page.
High Service Level
To begin with, we use our tools to optimise your products at scale and fix difficult issues. As such, our product feed optimisation tools enable our clients to improve and and grow their online sales.
Quality PPC Support
Furthermore, our team works on best practices for optimising Product Titles. These are one of the most important factors in whether Google considers your product to be relevant. So through to Product Types and categories, we use all our experience to optimise product feeds.
Results focused PPC
Next, our Google Shopping ads agency creates a Google Merchant Centre account for you. As such this allows us to create Google Shopping (PLA) ads which then appear on Google.co.uk search results. And also in the commercial unit and on the right-hand bar or often on top of the search results.
Product Feed Optimisation Services
Our Product Feed optimisation team of seasoned Product Feed experts. As such, we’re dedicated to enhancing your e-commerce journey by ensuring your Google Shopping & Facebook Ads products not only get noticed but also drive conversions. In fact, with years of experience under our belt, we know the ins and outs of Google Shopping, and we’re here to propel your business towards unparalleled success.
Feed audits
Firstly, we start by conducting a comprehensive audit of your existing product feed whether that is Google Shopping or Facebook Ads. Furthermore, our product feed experts identify areas for improvement, such as missing information, incorrect categorisations, or keyword gaps.
Data Enrichment
We understand that rich product data drives higher click-through and conversion rates. Our team enriches your Google Ads & Facebook Ads product listings with high-quality images, detailed descriptions, and relevant attributes that captivate and inform potential buyers.
Read MoreFollowing best practice
Then, our paid search team will work to deliver the strategy by building out your existing campaigns, keywords and Ad Copy and also establishing new accounts, if needed.
Keyword Optimisation
We strategically integrating Google Shopping search keywords into your product feed to ensure your products are displayed to users actively seeking what you offer on Google.
Ongoing support
We are on hand should youneed us again in the future.
Up-to-date advice
Our PPC consultants ensure that all ads comply with all of the advertising platform’s policies and industry best practices. They stay updated on each of the platform changes and trends to maintain effective and compliant campaigns
Product Feed Optimisation
Our product feed optimisation team brings years of hands-on experience managing Google Shopping and Facebook Ads product feeds. We focus on making sure your products don’t just get seen, but actively drive conversions — combining a deep understanding of how Google’s feed algorithm evaluates product data with practical, hands-on feed management experience.
Improve Product Details
Our Google shopping feed experts focus on both delivering high-performing digital strategies and educating our clients on exactly why we’re doing it.
Optimisation Techniques
We test different optimisation techniques to determine what product feed changes will drive results for your business.
High-quality Images
Then, we ensure your products are promoted with high-quality images that are more likely to show for relevant search queries and will capture the attention of your customers.
Consultation & Discovery
We start with a free, no-obligation assessment of your existing product feed — reviewing your Google Merchant Center account, feed structure, and product data to identify errors, disapprovals, and missed opportunities from the outset.
2. Audit
We carry out a full audit of your feed, pinpointing exactly what’s holding back performance — whether that’s missing attributes, incorrect categorisation, keyword gaps, or policy issues causing disapprovals.
3. Roadmap
Based on the audit, we build a clear plan of action — covering data enrichment, keyword integration, image quality, and any structural fixes needed in your feed — so you know exactly what we’re doing and why.
4. Setup
We implement the agreed changes directly within your product feed and Google Merchant Center account, resolving errors and enriching your listings to improve eligibility and relevance.
5. Monitoring & Ongoing Optimisation
Once your feed is live and performing, we continuously monitor for new errors or disapprovals, testing further optimisations over time to keep your Google Shopping campaigns performing at their best.
FAQs
We start by optimising product titles, descriptions, and category attributes around high-volume search terms. From there, we implement accurate custom labels and structured image filters to help your products stand out across shopping tabs, driving continuous value through our Google Shopping ads management.
Common causes include missing required attributes (such as GTIN, brand, or availability), policy violations, or mismatched data between your feed and website. We carry out a full feed audit to identify the exact cause and fix it, then monitor your Merchant Center account to prevent it happening again.
Product listings typically begin serving live traffic within days of your data feed being verified. However, maturing bids and testing feed attributes to achieve optimal conversion efficiency usually takes around thirty days of continuous management, tuned daily using our Google Analytics tracking.
Costs vary depending on your inventory catalogue size and product category depth. Our service includes full data synchronisation checks and metadata alignment to help scale sales. We’ll discuss your goals and product range during a discovery call before providing an accurate quote.
We evaluate success by monitoring essential retail metrics including return on ad spend, click-through rates, impression share, and item match percentages. Tracking these indicators ensures your merchant centre targets profitable keywords, feeding into your marketing reporting for full clarity.
Yes, we manage product feed optimisation across both Google Shopping and Facebook Ads, ensuring consistent, high-quality product data across both platforms from a single, well-structured feed source.
Yes, we’ve engineered successful marketplace campaigns across multiple consumer product niches, and know how to format listings to maximise conversion rates and scale sales velocity. You can review this and other results on our case studies page.
Our PPC Blog
Check out our blog, where we dive deep into the latest trends, tips, and expert advice. Whether you’re looking for inspiration or practical PPC solutions, you’ll find it all here.
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Get in touch
Our Google shopping ads agency is committed to providing the best quality Google Shopping product feed optimisation services. As such, we aim to maximise the potential of Google Shopping Campaigns for our clients. So contact our product feed experts today to find out more