Connected TV Advertising
CTV Advertising Agency
Our connected TV advertising agency helps SMEs and young brands deliver results that matter via performance-focused connected TV advertising campaigns.
Our Connected TV Advertising Agency specialises in the strategy and delivery of performance-focused CTV advertising campaigns. Therefore, work with us to reach highly relevant audiences and drive measurable results with the help of our Connected TV advertising experts. Furthermore, our CTV advertising services range from campaign audits and audience research to campaign creation, audience selection and targeting across connected TV platforms. Additionally, we create compelling CTV ad creative and messaging with clear calls to action, while our conversion tracking helps us measure campaign performance and optimise towards meaningful business outcomes.
Want to talk? Ring us on 0113 880 0917, drop a message to info@bidmark.co.uk, or pop your details in our contact form and one of our experts will get straight back to you.
We’re Driven By Performance
At our Connected TV advertising agency, performance is at the heart of what we do. Using precise audience targeting, programmatic buying and data-led campaign optimisation, we help ensure your CTV ads reach the right viewers across connected TV platforms. By tracking key performance metrics and audience engagement, we continually refine campaigns to improve efficiency and maximise results. From engaging video ads to targeted CTV campaigns, we create compelling advertising experiences that build awareness, drive website traffic and generate conversions, delivering campaigns that are both effective and measurable.
We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.
From Ashley Young
Brilliant team, always there to help as well as getting great results. I recommend Bidmark to anyone who will listen. Can’t say enough great things about them. Thanks again to the team.
From Jack Cannon
First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10
From Thomas Rhall
We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.
From James Hillas
Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!
From Thomas Harvey Solicitors
Advertising Opportunities
Furthermore, as people move away from traditional TV devices to online streaming, new advertising opportunities are launching with every new streaming platform. For instance, on platforms such as Apple TV to ITV-X Player, our connected TV advertising agency can ensure that your connected TV targeting is set up and managed effectively on one of our connected TV partners.
Get in TouchWhy work with us
What’s more, our connected TV advertising agency is experienced, certified and talented individuals. As such, our connected TV advertising experts are enthusiastic and passionate with large technical abilities and strong problem-solving skills.
PERFORMANCE FOCUSED
Firstly, our connected TV advertising agency ensures that your connected tv advertising are measured, tracked, & delivers results that matter.
MEASURABLE RESULTS
Secondly, CTV metrics that we monitor and report on include impressions delivered, cost per completed view (CPCV), video completion rate (VCR), unique device breakdown, and view-through conversions.
FULL-SERVICE AGENCY
Thirdly, not only can we run connected TV advertising campaigns but our CTV advertising agency can deliver a range of performance-focused digital marketing services.
Read MoreHow Our CTV Advertising Service Helps Your Brand
Connected TV (CTV) advertising refers to the delivery of targeted video ads to viewers through internet-connected television sets. For example, this type of advertising typically involves video streaming services, such as Amazon Prime Video or Netflix and devices that enable viewers to watch content on their TVs, such as Roku, Apple TV, or Google Chromecast devices. Furthermore, the adverts themselves can be 15, 30 or 60 seconds long and will appear in full screen on the CTV advertising platforms.
In addition, CTV advertising is different from traditional TV advertising in that it allows our connected TV advertising experts to target specific audiences based on your demographic information, behavior, and interests. As a result, our connected TV advertising team will deliver more relevant and personalised ads to viewers, thus improving the engagement and effectiveness of campaigns. There are many benefits of using CTV advertising platforms, which include:
Greater targeted advertising
Firstly, greater targeted advertising as CTV advertising allows can target specific audiences based on demographics, interests, and behavior, ensuring that ads are only shown to the most relevant viewers.
GENERATE QUALITY LEADS
Secondly, increased engagement as stream viewers are typically more engaged with the content they are watching (as they have actively chosen to stream it).
IMPROVE ROI
Thirdly, programmatic advertising allows you to convert customers through rich display ads, video, audio and connective TV campaigns.
TRACK SALES & REVENUE
No more performance assumptions. Our programmatic agency reporting & tracking service allows us to track and share the metrics that are most important for your business.
Connected TV Advertising Agency in Leeds
Our Connected TV advertising agency in Leeds provides services to help clients create and manage targeted CTV campaigns, while tracking performance through clear, easy-to-understand reports. Across smart TVs, streaming services and connected devices, our CTV advertising experts use advanced audience targeting capabilities to put your brand in front of the right viewers at the right time.
Our CompanyCTV Ads Case Studies
Our performance-focused Connected TV advertising agency in Leeds combines digital marketing knowledge with extensive experience working with companies and brands across a wide range of sectors. Here’s how our Connected TV advertising services have helped brands across the UK.
Building
Partnerships
Running medically compliant ads on Facebook to deliver an 8.4 ROI from media spend.
Harley Street Clinic
Achieving a 5.4 ROI on Google Shopping for the UK’s leading jerky & biltong brand.
Kings Elite Snacks
Read about how our Facebook Ads services led to a 14 ROI for this home meat supplier.
Meatsupermarket
Read about our reduction in Google Ads cost per lead by over 200% for this education provider.
Strength & Conditioning Education
We loved working wth this developer to help them sell their Development in Cannes.
Villa Alexandra Cannes
Matter
Digital Marketing & Web Development
FAQs
We build your CTV strategy around premium streaming inventory and clean viewer demographic data, ensuring your ads appear alongside high-quality content in front of the right audience. If performance dips, we shift budget towards top-performing channels and refine creative to hold viewer attention for longer. This sits within our wider programmatic advertising service, giving you access to premium video inventory alongside your display activity.
Costs depend on video length, the publisher tiers you want access to, and how granular your geographic and audience targeting needs to be, with production and data setup also factored in. This sits on top of our management fee, which covers strategy, campaign setup, and ongoing optimisation. We’ll discuss your goals and budget during a discovery call before providing a tailored quote.
CTV campaigns typically launch within 2–3 weeks of creative being finalised, allowing time to set up premium inventory access, audience targeting, and tracking correctly. Initial viewership data becomes available almost immediately once live, but meaningful insights into completion rates and brand lift usually take 4–6 weeks to build, as we gather enough data to optimise channel and creative performance.
We track metrics including video completion rate, viewability, reach, and brand lift, alongside standard performance indicators like cost per view and conversions where applicable. These are reported through our marketing reporting service, giving you clear visibility over how your CTV investment is performing beyond just impressions.
Yes, we’ve delivered connected TV campaigns for brands across a range of sectors, combining strong creative with precise targeting to build genuine brand awareness and recall. You can see examples of our wider client work on our case studies page, and we’re happy to share CTV results most relevant to your industry during a consultation.
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Let’s Get
Started
Our Connected TV advertising agency provides campaign setup, management and consultancy tailored to your objectives. So, get in touch with your brief, problem or challenge, and one of our Connected TV advertising experts will get straight back to you with solutions and ways our CTV advertising services can support your business.