B2B Paid Search Services
B2B Paid Search Agency
Our B2B Paid Search agency, located in Leeds, offers a comprehensive suite of paid search services and paid search campaign management for B2B businesses. We aim to enhance your search engine visibility on B2B searches and drive increased leads through targeted B2B paid search campaigns.
Not only do we understand that effective paid search campaigns can be a game-changer for your business but, as a specialist B2B paid search agency based in Leeds, we offer B2B paid search media campaign management for B2B Brands that deliver measurable results. So if you’re a B2B business seeking growth through tailored B2B paid search strategies, reach out to our agency today to explore how we can assist you.
B2B paid search company
When you partner with our paid search agency, you gain a team dedicated to delivering high-performing paid search campaigns and maximising your return on ad spend.
We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.
From Ashley Young
Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!
From Thomas Harvey Solicitors
First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10
From Thomas Rhall
We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.
From James Hillas
Liam at Bidmark has provided top-level Google Ads support and training to our team on several occasions. Liam is a skilled marketing strategist and he draws upon the extensive experience Bidmark has across many industry sectors to provide excellent insight into the most complex of PPC accounts. We can always count on the Bidmark team to provide fantastic support with an enthusiastic and helpful attitude.
From WILD Agency
Google Ads
Our B2B Google Ads solutions are meticulously crafted to elevate your business’s online visibility, effectively reaching decision-makers and key stakeholders within your target market. With expert campaign management of Google Ads campaigns, strategic keyword selection, and compelling ad copy, we empower your brand to stand out amidst the digital noise, driving tangible results and fostering sustainable growth. Therefore, experience the transformative impact of B2B Google Ads and unlock the full potential of your marketing efforts today.
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Bing Ads for B2B
Additionally, Microsoft Ads offers a unique opportunity to tap into a vast network of professional audiences across platforms like Bing. Our B2B Ads solutions are tailored to amplify your brand’s reach, targeting decision-makers within your industry with precision. As such, through strategic ad placement, audience segmentation, and impactful messaging, we position your business for success. This is done by driving qualified leads and driving measurable ROI. So work with us to elevate your B2B marketing efforts with and unlock unparalleled opportunities for growth.
Linkedin AdsHow Do We help B2B Brands?
We help B2B brands succeed online by crafting and executing bespoke digital marketing strategies that align with their business goals and sales cycles.
PPC strategies
Our B2B paid search marketing agency develops B2B marketing strategies tailored to the client’s business objectives and market positioning.
Learn MoreDigital Marketing
By offering a comprehensive range of services our marketing agency can significantly enhance your B2B brand’s visibility, engagement, and sales growth.
Learn MorePerformance Tracking
Our B2B paid search marketing agency uses analytics tools to monitor the performance of marketing campaigns by tracking key metrics, so we can provide regular reports with insights and recommendations.
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B2B Paid Search services
Our B2B paid search agency creates & manage Paid Search campaigns for B2B brands that can deliver on your business’s search media requirements. Also, our B2B team helps you with a range of paid search strategies to increase your visibility, generate more sales and leads from your paid search campaigns.
Get In TouchB2B Paid Search services
We provide a comprehensive suite of marketing services designed to help B2B brands grow, compete, and convert in the digital space.
B2B Paid Search Media Management Services
Our B2B paid search management encompass the strategic planning, execution, and optimisation of paid advertising campaigns on search engines tailored specifically for business-to-business (B2B) interactions. These services are designed to help B2B companies leverage search engines to enhance brand visibility, generate leads, and drive PPC conversions among other businesses and professionals. Here’s an in-depth look at what these services include:
Audits
Our B2B paid search agency will audit your account and then our paid search media management audit will be created to combine strategic and creative ideas our B2B paid search firm have come up with to deliver effective search solutions and better results.
PPC CONSULTATION
Additionally, our B2B paid search firm provides a search media consultation services which involve providing expert guidance, advice, and strategies too businesses, or organisations that are looking to optimise their paid search presence and performance.
Read MoreB2B MARKETING STRATEGY
Additionally, our B2B paid search agency work on new and existing B2B search media channels to help grow your audience organically with our tried and tested paid search strategies.
Read MorePaid Search Planning
Our B2B paid search company work with you on a B2B search media plan that helps reinforce and represent your business. Moreover, our company also takes care of your paid search media management focusing selecting the right keywords, search ad placement, bidding techniques and more.
Read MoreManagement
Our B2B paid search agency uses search PPC campaigns to improve your presence, generate leads, or sales in a new product.
Creative for Ads
We focus on creating impactful ad formats, including carousel ads, video ads, stories ads, and dynamic ads, designed to engage your target audience. Using advanced campaign optimisation techniques like A/B testing for social ads, we monitor and adjust campaigns in real time to improve ad rank and prevent ad fatigue.
Audience Targeting
We build custom audience segments and lookalike audiences to ensure your ads are seen by those most likely to convert.
Landing Pages
We can create paid search landing pages that convert your paid search traffic at a high rate.
Tracking
Our B2B paid social company understands that data-privacy has led to tighter restrictions on user data and tracking. As such, this can limit the amount of information available for analysing user and campaign performance of pad social campaigns. In fact, that’s why we work with clients to offer high level marketing campaign tracking solutions. Moreover, our B2B paid social company ensures correct measuring of KPIs are, implementation of tags and pixels. In this way, we record correctly, and also collect accurate data that we can use to optimise your campaigns for better performance.
Read MoreReporting
If you’re not sure how your B2B marketing campaigns are performing, especially when It’s tricky when so many B2B social media campaigns are often fast-paced and require much monitoring. Then speak to us to take the uncertainty away. This is because our company understands the data and writes reports for brands that give insight and also create opportunities for more effective spending.
Why work with Bidmark?
Our B2B campaigns are meticulously crafted to provide your brand with a competitive edge in the digital landscape. Furthermore, our focus on driving sales growth and acquiring quality leads ensures that every pound spent contributes directly to your bottom line. Consequently, this approach facilitates sustainable business growth, allowing you to achieve long-term success in your industry.
INCREASE SHARE OF VOICE (SOV)
We meticulously design our B2B paid search strategies to amplify your brand’s presence, ensuring your message resonates strongly and reaches your desired audience with precision. Our SOV campaigns use CPM bidding to maximise your reach. Moreover, through careful refinement of ad placements and utilisation of data-driven insights, we bolster your brand’s visibility in the dynamic digital realm.
INCREASE BRAND AWARENESS
Additionally, our B2B agency, we deploy inventive and precisely targeted campaigns to solidify your brand’s presence in the digital landscape. Furthermore, through striking visuals and compelling content, we craft campaigns that leave a lasting impact, positioning your brand prominently within your industry.
BOOST SALES GROWTH
Our B2B experts utilise data analytics and audience insights to develop campaigns that drive conversions and revenue growth. We use “Maximise Conversion” bidding strategies to achieve a high amount of leads. Moreover, from persuasive ad creatives to precise targeting, we ensure that every investment contributes directly to your business’s bottom line. Consequently, this strategic approach maximises your ROI and supports sustained business success.
ACQUIRE MORE CUSTOMERS
Our B2B paid search campaigns are meticulously designed to attract and convert your ideal B2B audience across Google, Bing Ads and event “Social Search” channels.
INCREASE LIFETIME VALUE
Additionally, our B2B paid search strategies are centred around nurturing existing customer relationships, thus maximising their lifetime value. As such, from tailored loyalty programmes to personalised engagement campaigns, we ensure that your customers not only remain loyal but also become advocates for your brand within the B2B landscape.
GENERATE MQLS
Our B2B strategies are finely tuned to identify and attract marketing qualified leads specific to your industry. Through precise targeting and engaging content, we ensure that the leads generated are not only numerous but also highly relevant to your business objectives. Consequently, this targeted approach enhances the quality of your leads, ultimately driving better results for your business.
1. Custom Proposal
Our process begins with an in-depth discovery session where we learn about your business, commercial goals, and sales process. We work closely with your marketing and sales teams to define ideal customer profiles (ICPs), understand buyer personas, and identify pain points. We review your existing PPC performance, website analytics, and competitor activity to gain a clear picture of your current market positioning. This ensures our strategy is grounded in your real-world objectives—not guesswork.
2. Strategy Development
Once we understand your business and target audience, we develop a bespoke paid search strategy. For B2B campaigns, this means aligning targeting, keywords, and messaging with each stage of the funnel. We segment search intent by top, middle, and bottom-of-funnel queries—such as “project management software comparison” vs “best project management software for construction firms.”
3. Strategy Implementation
With the strategy signed off, we begin campaign setup. We build tightly themed campaigns and ad groups based on services, industries, buyer intent, or funnel stage. Our copywriters create compelling, B2B-focused ad messaging that highlights your product benefits, USPs, and trust signals—speaking directly to decision-makers.
5. Tracking & reporting
We implement comprehensive tracking to ensure we can attribute value to every campaign. Using Google Tag Manager and GA4, we set up conversion tracking for key events such as form submissions, demo bookings, resource downloads, and phone calls. Where applicable, we integrate with your CRM (e.g. HubSpot, Salesforce) to connect ad campaigns to qualified pipeline and closed revenue.
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Our paid search services help B2B brands generate high-quality leads, boost visibility, and drive serious growth through digital marketing campaigns. If you’re ready to reach more decision-makers and maximise your ROI, we’re here to help.