You’ll have a named account lead as your main point of contact, with work planned and tracked through sprints rather than an open-ended to-do list. Each sprint has clear priorities and deliverables agreed upfront, progress is visible throughout via regular standups, and you’ll always know what’s being worked on and what’s next — with a clear escalation route if anything needs to move faster.
Travel PPC Agency
Our travel PPC agency specialises in implementing pay-per-click best practices and advanced techniques in ad copywriting, campaign management, and audience targeting. This expertise helps optimise PPC campaigns for better performance and ensures that your advertising resonates with potential travellers.
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We’re PPC Experts
We are a results-driven PPC company dedicated to helping businesses like yours achieve unparalleled growth. Our expertise in pay per click and paid ads management ensures your advertising campaigns deliver a significant return on investment.
Travel PPC Services
Our travel PPC agency offers a comprehensive suite of services designed to boost your bookings and maximise visibility within the travel industry. Our expert team covers every aspect of your paid advertising strategy, from daily pay per click (PPC) management and strategic keyword research to executing powerful Google Ads and paid social campaigns. To ensure these efforts convert, we also specialise in designing and optimising high-impact landing pages, providing a complete solution to attract high-intent traffic and get your bookings ready for takeoff.
Want to talk? Ring us on 0113 880 0917, drop a message to info@bidmark.co.uk, or pop your details in our contact form and one of our experts will get straight back to you.
Travel PPC DONE PROPERLY
We build seasonality into every strategy from the outset, mapping out peak booking periods, shoulder seasons, and last-minute demand spikes specific to your destinations and travel type, so budget scales up before demand hits rather than reacting after the fact.
We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.
From Ashley Young
Brilliant team, always there to help as well as getting great results. I recommend Bidmark to anyone who will listen. Can’t say enough great things about them. Thanks again to the team.
From Jack Cannon
First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10
From Thomas Rhall
We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.
From James Hillas
Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!
From Thomas Harvey Solicitors
Travel PPC Services
Travel PPC Agency
Whether you’re a tour operator, travel agent, or hotel, a PPC strategy will help you compete year-round. So, if you want to improve visibility, attract customers, and generate revenue through PPC, speak to our travel PPC agency.
Get in touchWhy work with our PPC Agency?
We specialise in PPC for travel industry. We’ve bagged years of experience by working with travel brands. So by working with our travel PPC agency your business will see increased leads, higher conversion rates of landing pages, improved ROI on marketing.
Campaign setups
We create targeted advertising campaigns on pay per click platforms from Google Ads search, display, Performance Max campaigns through to Facebook, Instagram and LinkedIn. We are experts in leveraging the full power of PPC to reach travellers where they are most engaged
Better Traffic
Our travel PPC agency offers a range of travel PPC services designed to help travel brands warm up visitors by effectively engaging and nurturing potential customers at various stages of their journey.
Generate More Bookings
Our PPC consultants help travel companies generate more bookings, revenues, and company profits by targeting high-intent travellers with tailored ads, optimising ad spend, and continuously refining campaign performance. Through strategic keyword bidding, engaging ad copywriting, and precise ad targeting, travel companies can attract potential customers who are actively searching for travel services.
Improved Brand Awareness
When your travel website appears at the top of search results for keywords, users are more likely to recognise your brand. This can lead to increased brand awareness and trust. Therefore resulting in repeat visitors and potential referrals.
Targeted search traffic
Our PPC agency for travel brands works with travel brands target specific keywords and phrases related to your niche. As such, this helps you attract highly relevant and targeted traffic, at a good cost-per-click (CPC), to your website. Thus, increasing the chances of converting those visitors into customers or leads.
Meet The Team
Our Company
You’ll work directly with people who understand paid search and paid social inside out, who take the time to properly understand your business and goals before a single campaign goes live, and who stay hands-on with your account for the long term. No unnecessary jargon, no hiding behind layers of account management — just a team that’s genuinely invested in getting you results.
About UsWho We’ve worked with
Unlocking the power of PPC for hotels and resorts to promote your travel business through providing travel PPC services that drives traffic and boosts PPC for travel websites.
Travel Agencies
Our PPC services help travel agencies like yours attract and engage potential holiday makers. That’s why our PPC campaign management will work improve your cost per lead and return on ad spend.
Hotels
Our hotel PPC campaign management helps by maximising your online visibility and driving targeted traffic to your hotel’s website. Through strategic ad placement and optimisation, it ensures that your ads reach potential guests actively searching for accommodations.
Tour Operators
Our PPC for travel industry experts provide travel PPC services for tour operators are companies & businesses that specialise in creating and selling travel packages, including transportation, accommodation, and activities, for specific destinations or themes.
Adventure Travel Company
We are a travel PPC agency that offers thrilling and unique travel experiences. This covers activities such as hiking, biking, rafting, wildlife safaris, and other adventurous activities. As such, our focus on PPC for travel industry allows adventure travel companies can drive more qualified traffic to your website. Help them to generate leads, and ultimately increase bookings and revenue.
Tourism Boards
We ensure travel PPC drive benefits for tourism boards, including targeted traffic, cost-effective marketing, and a competitive advantage in the industry. By investing in pay per click strategies, you can drive more qualified traffic to your website, generate leads, and ultimately increased revenue.
Vacation rental companies
Our PPC agency helps vacation rental company stay ahead of their competitors and stand out in the crowded online marketplace though expertly delivered through our PPC for travel industry services.
PPC Seasonality & Booking Windows
We structure campaigns and remarketing sequences around this, keeping your brand visible throughout a longer consideration period without wasting spend on travellers who are still months away from booking.
Pre-season budget scaling
Increasing spend ahead of known peak booking periods (e.g. New Year for summer holidays, autumn for winter sun) rather than after search volume has already picked up
Destination-specific seasonality
Recognising that a ski destination and a Mediterranean beach resort have entirely different demand curves, and building separate strategies rather than one blanket approach
Last minute bookings
Fast-turnaround campaigns built for short booking windows, prioritising availability and urgency-driven messaging
Where we advertise your brands
We work across many channels to serve paid ads to potential customers:
AI Platforms
As AI platforms open up to advertising, ChatGPT Ads offer travel brands a new way to reach travellers at the exact moment they’re researching destinations, comparing options, or planning a trip. We help travel businesses get ahead of this shift, building campaigns that tap into AI-driven search behaviour alongside traditional PPC channels like Google and Meta. In a category as competitive and visually driven as travel, being present in these emerging spaces early gives you a head start before the channel becomes as crowded as search.
Read MorePaid Search
Our travel PPC agency builds and manages Google Ads campaigns designed to capture high-intent searches, from broad destination research through to last-minute booking queries, ensuring your ads show up at every stage of the traveller’s journey.
Read MorePaid Social
We run paid social campaigns across Meta, Instagram, and LinkedIn, built around the aspirational, highly visual nature of travel marketing. From destination-led creative that inspires early-stage research to dynamic remarketing that brings back visitors who viewed a package or started a booking, our paid social strategy is built to move travellers through a long consideration window, right through to the final booking.
Read More
More Than Just PPC
Digital marketing for the travel industry
Beyond travel PPC, we offer a full range of digital marketing services, including SEO, content marketing, and web design, to provide a holistic solution for your business.
Find Out MoreTravel PPC Services
We are a travel PPC agency that not just manages PPC campaigns, but also provides everything your Travel business needs to accomplish it’s goals. We are a full service agency for travel industry offering more than just PPC, but SEO, Social Media and Website Development services that help travel brands drive results that matter and hit their online targets. For clients interested in PPC services. here’s a selection of our best PPC services for travel industry.
PPC Keyword Research
Our PPC team will conducting in-depth pay per click keyword research for travel businesses, including to identify high-volume and high-intent keywords that are relevant to your target audience and can be used for travel PPC campaigns.
PPC Landing Pages
Our travel PPC campaigns are launched with fresh, creative landing page designs that convert and which help to promote ambitious businesses online. Our web developers build your PPC landing page with a range of web design & skills that help your website stand out, generate leads and maximise potential.
Read MoreAd Copy
Part of PPC services for travel websites includes creating ad copy which has strong Click-through rates (CTR). Importantly, potential customers generally only travel for several weeks a year. So, having a strong CTR% on your ads can be very valuable and a great way for companies to keep your audience aware of what your services all year-round.
PPC campaign management
Day-to-day PPC campaign management involves continuously overseeing and optimising various aspects of PPC advertising to ensure campaigns perform at their best.
Creative
Whether it’s for Google Performance Max or social media platforms, we design compelling and engaging image and video ads that capture attention and drive conversions. Our team focuses on creating highly targeted, visually striking ads that resonate with your audience, optimising for performance across multiple platforms.
Analytics and Reporting
Our team know how to track and measure the your marketing KPIs of travel PPC campaigns. Using tools like Google Analytics and Google Tag Manager to ensure our PPC company delivers the results that matter most.
PPC Consultancy
Our consultancy service provides the expert guidance your travel business needs. We’ll audit your current strategy, identify key growth opportunities, and deliver a data-driven, actionable roadmap to boost your bookings and maximise ROI.
Read More
From The Bidmark Team
Our PPC Blog
Check out our blog, where we dive deep into the latest trends, tips, and expert advice. Whether you’re looking for inspiration or practical PPC solutions, you’ll find it all here.
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What makes a good PPC agency?
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AI SEO Words to know – The AI Glossary
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What is Query Fan-Out? The Hidden Machinery of AI Search
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How to Rank in Gemini Search Results
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How to Track AI Search Traffic
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Google AI Search: What It Actually Means for Your Business (From an Agency Working In It Every Day)
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AIO Isn’t as Different to SEO as Everyone’s Making Out
Education
Top Tips on How to Market a School
Education
Higher Education Marketing Guide
Education
How to Promote Your School on Social Media
General
ChatGPT Ads Are Live in the UK — Here’s Everything You Need to Know
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Winter Travel Trends: Optimising for Seasonal hotels
Our Process
Consultation & Discovery
We start with a deep-dive session to understand your business inside and out. Our PPC company experts discuss your specific goals (e.g., increase direct bookings, boost brand awareness for a new resort, lower cost-per-acquisition), target audience, key destinations, and unique selling points (USPs).
Our Process
2. Audit
Our team conducts a comprehensive audit of your existing ad accounts (Google Ads, Microsoft Ads, etc.) and analytics setup. We identify quick wins, technical issues, and missed opportunities to establish a performance baseline.
Our Process
3. Strategy Development
With a clear understanding of your goals, we build the blueprint for your campaigns. This involves developing detailed personas of your ideal travellers and performing extensive keyword research that accounts for seasonality and long booking windows. We then design a logical campaign structure, often segmented by destination or travel type, and recommend a strategic budget allocation with realistic performance forecasts to ensure your investment is positioned for maximum impact.
Our Process
4. Setup
This is where the strategy comes to life. Our team crafts compelling ad copy that resonates with your target audience and highlights your unique offers. Our PPC company will work with you to ensure your landing pages are fully optimised for conversion, providing a seamless user experience from the first click to the final booking. After meticulously setting up and testing all conversion tracking, and with your final approval, we launch the campaigns and begin closely monitoring the initial data.
Our Process
Implementation & Optimisation
A campaign’s launch is just the beginning of our commitment. Our PPC company monitors your accounts performance daily, making real-time adjustments to bids and budgets to capitalise on emerging trends. We continuously A/B test ad variations and audience segments while refining keyword lists to eliminate wasted spend. Through sophisticated bid management and constant analysis, we ensure your campaigns are always evolving and improving, driving down costs and increasing your booking volume over time.
How We Manage Your Account
FAQ’s
PPC packages are scoped around your monthly ad spend, industry, and platform mix (Google Ads, Microsoft Ads, Meta), with management fees typically starting from a few hundred pounds a month on top of ad spend — we’ll scope this to your budget rather than a fixed tier.
We typically work with travel businesses running a monthly ad spend of £5,000 or more each month. Travel PPC often means managing budgets across multiple platforms and destinations simultaneously, so this level of spend gives us the room to test properly across campaigns, gather meaningful booking data quickly, and optimise towards genuine ROI rather than just getting a campaign live.
We test and monitor performance across channels and shift budget toward what’s actually driving results, rather than sticking to a fixed split — so spend follows performance, not guesswork.
You own your ad accounts, historical data, and creative assets throughout. There’s no lock-in, and we make sure a handover would be clean if you ever needed one.
Yes — we fit into your existing setup, whether that’s GA4, a CRM like Salesforce or HubSpot, or your own attribution model, rather than asking you to adopt new tools.
Contact our PPC company
We are a specialist PPC marketing agency for the travel sector. So get in touch with a marketing problem and our PPC agency for travel brands will provide a PPC marketing solution!