Google Tag Manager Services
GOOGLE TAG MANAGER TRAINING Packages
Our Google Tag Manager training agency can help ensure that you and your team fully understand how to set up a new account, correctly add the tracking codes/tags and have a deeper understanding of the data within your Google accounts through Google Tag Manager. Our training can be done face-to-face or online – we are happy to work with you and your requirements.
Empower your business to make better use of data with Google Tag Manager (GTM) training that combines practical expertise, clear guidance and hands-on learning. We provide tailored training to help your team understand tag management, configure tracking, and implement reliable data collection. With GTM, you can streamline tracking processes, improve measurement accuracy and gain valuable insights to support informed marketing decisions and business growth.
Want to talk? Ring us on 0113 880 0917, drop a message to info@bidmark.co.uk, or pop your details in our contact form and one of our experts will get straight back to you.
We’re Driven By Performance
Our Google Tag Manager training service puts practical knowledge and data accuracy at the heart of what we do. We help your team understand how to configure tags, triggers and variables, track important actions such as form submissions, button clicks and conversions, and connect GTM with platforms including GA4, Google Ads, Meta and LinkedIn. Through clear guidance and hands-on learning, we equip your team with the skills to manage tracking confidently, troubleshoot issues and maintain reliable data for reporting and decision-making.
We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.
From Ashley Young
Brilliant team, always there to help as well as getting great results. I recommend Bidmark to anyone who will listen. Can’t say enough great things about them. Thanks again to the team.
From Jack Cannon
First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10
From Thomas Rhall
We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.
From James Hillas
Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!
From Thomas Harvey Solicitors
GOOGLE TAG MANAGER ADVANCED TRAINING
Trusted by SMEs and young brands across the UK, our GTM training in Leeds will introduce you to Google Tag Manager and walk you through setting up GTM, Auditing Google Tag Manager and ensuring you leave with a deep understanding of what it does, how to use it and how to understand the data that comes from it.
GOOGLE TAG MANAGER TRAINING AGENCY IN LEEDS
As a certified Google partner, our Google Tag Manager experts have managed hundreds of GTM accounts and are able to confidently train you and provide you with the guidance you need, no matter what you want to focus your training on.
What you’ll learn…
Understanding how Google Tag Manager works
We will look at how Google uses code on each page on your site to record every time a user visits a web page, triggers an event or completes a set goal.
Google Tag Manager benefits and limitations
We will look at why companies use GTM (as opposed to individual product codes) and the benefits that you and your company can expect to reap when using Google Tag Manager.
Social Media pixels
Pixels are very powerful tools in social media marketing. They can unlock your social media advertising’s potential, enabling you to utilise your advertising budget more effectively and gain insight into your customer base that analytics platforms.
DataLayers
A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container. We will look at how to implement correctly and how to use this to set up variables and activate triggers.
Deploying tags and tracking codes
Simply put, if you dont have any tracking codes or tags implemented on your website or social platforms, you won’t have any data to use. We will discuss the different options and the best practices for setting up tracking.
Understanding the data that follows
We will touch upon the resulting data that you will receive from the various platforms and how to understand what it is telling you, and more importantly, how you can use this data to further improve your online performance.
Why Work With Our GTM Training Agency?
When it comes to developing the skills and knowledge needed to succeed in GTM, you need a training partner who understands the platform and its practical applications. Here’s why we’re the right choice for your business: Our experienced trainers deliver expert-led GTM training, helping your team understand key features, implement effective tracking solutions and make better use of data. We tailor our training to your needs, ensuring your team gains the confidence and practical skills to get the most out of Google Tag Manager.
About UsBuilding
Partnerships
Achieving a 5.4 ROI on Google Shopping for the UK’s leading jerky & biltong brand.
Kings Elite Snacks
Read about how our Facebook Ads services led to a 14 ROI for this home meat supplier.
Meatsupermarket
Read about how our Google Ads services led to a 192% increase in inquiries.
Northern Leisure Motorhomes
Read about our reduction in Google Ads cost per lead by over 200% for this education provider.
Strength & Conditioning Education
We loved working wth this developer to help them sell their Development in Cannes.
Villa Alexandra CannesMatter
Digital Marketing & Web Development
FAQs
We start by assessing your team’s existing familiarity with GTM, then build hands-on workshop sessions around real container management using your own account rather than generic examples. Training is aligned with your specific KPIs, so your team learns how to deploy tags correctly, check triggers, and avoid the kind of tracking errors that waste budget. This complements our wider Google Tag Manager service.
Training is typically delivered across 2–3 workshop sessions, giving your team practical, hands-on experience deploying and checking tags within your own container. You’ll see immediate benefit as staff start applying what they’ve learned to real tracking tasks, backed by reference materials they can revisit whenever they need a refresher.
Our training packages typically cover tailored workshop sessions, hands-on practice deploying tags and triggers within your own live container rather than a generic sandbox, and reference materials your team can return to long after the session ends. Costs depend on factors like the number of sessions required and how many team members need training, rather than following a fixed monthly retainer, since every team’s starting point with GTM is different. We’ll discuss your team’s needs before providing a tailored quote.
We measure success by how accurately and independently your team can configure triggers, deploy tags, and keep your container well organised after training. The goal is genuine internal capability, so your team can spot and resolve tracking issues themselves without needing to call us for every small change.
Yes, we’ve trained internal marketing and development teams across a range of consumer and B2B sectors, helping them manage their own tagging and tracking with confidence. You can see examples of our wider client work on our case studies page, and we’re happy to share training approaches most relevant to your team and industry.
Let’s Get
Started
Our Google Tag Manager Advanced training service is committed to ensuring you fully understand the data provided on the things that matter to you and your business. Get in touch with your brief, problem or challenge and we will get straight back to you.