GOOGLE TAG MANAGER TRAINING
Our Google Tag Manager training agency can help ensure that you and your team fully understand how to set up a new account, correctly add the tracking codes/tags and have a deeper understanding of the data within your Google accounts through Google Tag Manager. Our training can be done face-to-face or online – we are happy to work with you and your requirements.
GOOGLE TAG MANAGER ADVANCED TRAINING
Trusted by SMEs and young brands across the UK, our GTM training in Leeds will introduce you to Google Tag Manager and walk you through setting up GTM, Auditing Google Tag Manager and ensuring you leave with a deep understanding of what it does, how to use it and how to understand the data that comes from it.
GOOGLE TAG MANAGER TRAINING AGENCY IN LEEDS
As a certified Google partner, our Google Tag Manager experts have managed hundreds of GTM accounts and are able to confidently train you and provide you with the guidance you need, no matter what you want to focus your training on.
What you’ll learn…
Understanding how Google Tag Manager works
We will look at how Google uses code on each page on your site to record every time a user visits a web page, triggers an event or completes a set goal.
Google Tag Manager benefits and limitations
We will look at why companies use GTM (as opposed to individual product codes) and the benefits that you and your company can expect to reap when using Google Tag Manager.
Social Media pixels
Pixels are very powerful tools in social media marketing. They can unlock your social media advertising’s potential, enabling you to utilise your advertising budget more effectively and gain insight into your customer base that analytics platforms.
DataLayers
A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container. We will look at how to implement correctly and how to use this to set up variables and activate triggers.
Deploying tags and tracking codes
Simply put, if you dont have any tracking codes or tags implemented on your website or social platforms, you won’t have any data to use. We will discuss the different options and the best practices for setting up tracking.
Understanding the data that follows
We will touch upon the resulting data that you will receive from the various platforms and how to understand what it is telling you, and more importantly, how you can use this data to further improve your online performance.
Building
Partnerships
Matter
Digital Marketing & Web Development
FAQs
We start by assessing your team’s existing familiarity with GTM, then build hands-on workshop sessions around real container management using your own account rather than generic examples. Training is aligned with your specific KPIs, so your team learns how to deploy tags correctly, check triggers, and avoid the kind of tracking errors that waste budget. This complements our wider Google Tag Manager service.
Training is typically delivered across 2–3 workshop sessions, giving your team practical, hands-on experience deploying and checking tags within your own container. You’ll see immediate benefit as staff start applying what they’ve learned to real tracking tasks, backed by reference materials they can revisit whenever they need a refresher.
Our training packages typically cover tailored workshop sessions, hands-on practice deploying tags and triggers within your own live container rather than a generic sandbox, and reference materials your team can return to long after the session ends. Costs depend on factors like the number of sessions required and how many team members need training, rather than following a fixed monthly retainer, since every team’s starting point with GTM is different. We’ll discuss your team’s needs before providing a tailored quote.
We measure success by how accurately and independently your team can configure triggers, deploy tags, and keep your container well organised after training. The goal is genuine internal capability, so your team can spot and resolve tracking issues themselves without needing to call us for every small change.
Yes, we’ve trained internal marketing and development teams across a range of consumer and B2B sectors, helping them manage their own tagging and tracking with confidence. You can see examples of our wider client work on our case studies page, and we’re happy to share training approaches most relevant to your team and industry.
Let’s Get
Started
Our Google Tag Manager Advanced training service is committed to ensuring you fully understand the data provided on the things that matter to you and your business. Get in touch with your brief, problem or challenge and we will get straight back to you.