GOOGLE TAG MANAGER AUDIT SERVICE
Get in touch with our Google Tag Manager audit agency to find out how our Google Tag Manager audit service can help ensure that your Google Tag Manager account is set up to track all your data accurately.
Google Tag Manager Audits
Trusted by brands across the UK, our GTM audit agency reviews your Google Tag Manager to ensure your variables, triggers, and tags are set up correctly to provide you with accurate data on your current online performance.
Identify issues
Out GTM audits reviews and identifies any issues with your tracking and areas you should look to improve upon.
Fix Issues
Our GTM experts review tracking and produce a report to let you know which issues need fixing. If you would like, out GTM experts can then fix any issues that are found.
Ongoing support
Our Google Tag Manager audit service helps as we reduce the headache of tracking so you can focus on your business on an ongoing basis.
TAG MANAGER AUDITING IN LEEDS
As a certified Google partner, our Google Tag Manager experts have managed hundreds of GTM accounts and are able to confidently help you deal with any common and advanced issues that you may be experiencing with your online properties.
Data Collection Accuracy
Our Google Tag Manager audit service involves spending time figuring out the shortcomings in the data collection process and points to exact problems before offering some recommendations to fix them.
Marketing Channel Review
As part of our Google Tag Manager audit service we will ensure that your GTM account covers all the marketing channels that you as a business use. This will enable you to understand which channels are performing the best and which need to be looked at to improve performance.
Container Clean-Up
We remove unused or outdated tags, consolidate functions, and streamline your GTM setup.
Tags and events
Beyond your conversions, we will audit and review the other tags that feed into the conversion tracking and ensure they are firing correctly or debug any issues and highlight the steps to take to rectify any problems.
Consistent Conversion Triggers
Our Google Tag Manager review service checks your conversion triggers that you have set up. So from Clicks on a phone number to Clicks to get directions in Google Maps to submissions of a form, our GTM audit will ensure your conversion are set up and tracking correctly.
Consent & Compliance Review
We review your cookie and consent setup to ensure compliance with GDPR and privacy best practices.
Reporting
Once we have completed our GTM audit, we will provide you with an in-depth Summary of our audit findings across all tag areas, any recommendations we have, and an implementation plan for your business. We also offer a Google Tag Manager Setup service to help you set up a new account and link all the relevant properties. Contact us today for more information.
?? Who Is This For?
Not sure if your tags are firing? Seeing gaps or inconsistencies in reports? We’ll uncover what’s going wrong and give you a clear action plan to fix it—so your data becomes an asset, not a liability.
Marketing teams
If your campaigns are guided by data, then your tracking needs to be flawless. We help marketing teams validate event tracking, conversions, and user interactions to ensure every decision is based on trustworthy insights.
Agencies
For agencies juggling PPC, SEO, email, and paid social, accurate tracking across platforms is essential. Our GTM audits identify conflicts, duplication, or misfires that may be compromising your reporting and performance tracking.
eCommerce businesses
From product views to purchases, eCommerce businesses rely on detailed behavioural data. We audit your tracking setup to ensure that revenue, conversions, and funnel steps are all accurately recorded and aligned with your business goals.
B2B companies
Tracking leads from web forms, downloads, or contact submissions can be tricky. We verify that your GTM setup captures these key actions, so you can confidently measure ROI from digital channels.
Digital Marketing & Web Development
FAQs
We test your existing container logic and rules against your live tracking endpoints, identifying where tags may be firing incorrectly, duplicating, or missing entirely. From this, we build a clear action plan covering pixel cleanup, data layer fixes, and any custom event definitions needed to restore accurate tracking. This sits within our wider Google Tag Manager service, ensuring your setup is solid before we build anything further on top of it.
The full container review and script validation typically takes around a week to complete. Once corrected tags are pushed live, conversion data accuracy improves immediately, giving you reliable attribution and reporting you can trust from that point forward.
Our GTM audit fee covers a full container review, checking every active tag, trigger, and variable against your live site to catch conflicts, duplicate firing, or tags that have quietly stopped working without anyone noticing. You’ll also get data layer validation, a written report detailing everything we find, and priority fixes for anything affecting your conversion tracking specifically. For ongoing accounts, this can extend to monthly spot-checks, catching new issues early rather than letting them distort your reporting for weeks unnoticed. We’ll discuss your current setup before providing a tailored, itemised quote.
We measure success by the accuracy and consistency of your conversion tracking after fixes are implemented, checking that tags fire correctly and consistently across your key pages and user journeys. Reduced discrepancies between platforms, such as Google Ads and Analytics, is a key indicator that your tracking is genuinely reliable rather than just technically active.
Yes, we’ve delivered tag auditing and tracking fixes for businesses across a wide range of sectors, resolving broken tags and closing gaps in attribution. You can see examples of our wider client work on our case studies page, and we’re happy to share tag audit results most relevant to your industry during a consultation.
Let’s Get
Started
Our Google Tag Manager audit service is committed to ensuring you are recording accurate data, tracking and thus correctly reporting on the things that matter to you and your business. Get in touch with your brief, problem or challenge and our GTM experts will get straight back to you.