GOOGLE ANALYTICS TRAINING SERVICE
If you need help to ensure that you and your team fully understand the data within your Google Analytics account then contact us today.
GOOGLE ANALYTICS TRAINING
So, whether you are completely new to Google Analytics or you have been using UA our Google Analytics 4 training will help you to understand how this new platform works and how you can use the standard reports and metrics to help inform marketing activities. Secondly, Google Analytics 4 is Google’s latest release of their tracking tool and from July 2023, will be the only tracking tool recording data. As such, If you are using UA but have not migrated to GA4 yet, our Google set-up service can help you with this. Our Google Analytics Training will guide you through the new iteration of Google Analytics.
Thirdly, Trusted by SMEs and young brands across the UK, our Google Analytics training in Leeds will introduce you to google analytics 4 and walk you through setting up Google Analytics, Auditing Google Analytics and ensuring you leave with a deep understanding of what it does, how to use it and how to understand the data that GA4 provide.
Google Analytics 4 Training in Leeds
Furthermore, as a certified Google partner, our Google Analytics experts specialise in training for both Universal Analytics and Google Analytics 4. For example in our face-to-face training, will guide you through the following areas.
Understanding how Google Analytics works
Firstly, we’ll help you understand how Google uses JavaScript measurement code on each page on your site to record every time a user visits a webpage and collect anonymous information about how that user interacted with the webpage.
Setting Up GA4
Simply put, your Google Analytics will not work if the tracking code Google provides isn’t installed on site correctly. Due to this, our Google Analytics audit training guides you through implementing the tracking code on every page on your website.
Using Events
Next we’ll talk you through events. An event allows you to measure distinct user interactions on a website or app and these interactions include loading a page, clicking a link, and completing a purchase. As such, we can walk you through setting up these events.
Creating Conversions
Next, we can walk you through setting up these conversions. A conversion allows you to measure distinct user interactions on a website or app. For example, these interactions include loading a page, clicking a link, or completing a purchase and are based on the events that are set up.
Dashboards and Custom Reports in Google Analytics
Dashboards are a collection of widgets that give you an overview of the data reports and metrics. For instance, dashboards let you monitor many metrics at once. In this way, you can quickly check the health of your accounts or see correlations between different reports.
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FAQs
We start by assessing your team’s existing knowledge and experience with Analytics, then build training sessions around your specific business goals and KPIs rather than generic content. Sessions are hands-on and focus on real account management, so your team learns how to spot budget waste, track conversions accurately, and make confident data-led decisions independently. This complements our wider tracking and analytics service.
Training is typically delivered across 2–3 workshop sessions, giving your team practical, hands-on experience with your own account rather than generic examples. You’ll see immediate benefit as your trained staff start applying what they’ve learned to optimise live campaigns and investigate conversion drops, backed by reference materials they can revisit at any time.
Our training packages typically cover tailored workshop sessions built around your team’s actual skill level, hands-on practice using your own live account rather than generic dummy data, and reference materials your team can come back to long after the session ends. Costs depend on factors like the number of sessions needed and how many people you want trained, rather than following a fixed monthly retainer model, since training needs look different from one team to the next. We’ll discuss your team’s needs before providing a tailored quote.
We measure training success by how confidently and accurately your team can use your Analytics setup afterwards, tracking improvements in data entry accuracy, reporting speed, and their ability to independently spot and resolve issues. The goal is genuine internal capability, not just completed sessions, so your team can maintain and troubleshoot your tracking long after training ends.
Yes, we’ve trained internal marketing teams across a range of consumer and B2B sectors, helping them manage their own tracking, conversions, and dashboards with confidence. You can see examples of our wider client work on our case studies page, and we’re happy to share training approaches most relevant to your team and industry.
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Our Google Analytics training service is committed to ensuring you fully understand the data provided on the things that matter to you and your business. Get in touch with your brief, problem or challenge and we will get straight back to you.