GOOGLE ANALYTICS AUDIT SERVICE
Get in touch with our Google Analytics audit agency today to find out how our Google Analytics audit service can help ensure that your Google Analytics account is set up to track all your data accurately.
GOOGLE ANALYTICS AUDIT AGENCY
Trusted by SMEs and young brands across the UK, our Google Analytics audit agency reviews your google analytics to ensure that it is correctly tracking the data your need in order to report on measurable results with our ROI-focused performance marketing strategies.
Experienced
Our google analytics audit agency has a proven track record in Google Analytics audits and have experience working with various industries and types of websites.
Certified
Our data analysts are certified in Google Analytics which ensures they have the necessary knowledge & skills to conduct google analytics audit services.
Methodical
Our Google Analytics audit agency has developed a structured approach to evaluating your analytics implementation, data accuracy, & tracking setup.
Google Analytics Audits
As a certified Google partner, our Google Analytics audit experts specialise in both Universal Analytics and Google Analytics 4. Google Analytics 4 is Google’s latest release of their tracking tool and from July 2023, will be the only tracking tool recording data – however, it is vital to ensure that if you are using UA until this date, it is working correctly for you, and our Google Analytics audits can help you ensure this.
We also offer a Google Analytics Setup service to help you move over to GA4 if you have not yet made the transition. Contact us today for more information.
Analytics implementation reviews
Simply put, your Google Analytics will not work if the tracking code Google provides isn’t installed on site correctly. Our Google Analytics audit service team ensures that the tracking code has been correctly implemented on every page on your website through analytics implementation review.
Subdomains Interactions
If you have various domains or subdomains that interact with one another, your data could in danger of duplicating itself, and thus your statistics being inflated. Our Google Analytics audit experts check to make sure that cross-domain tracking is implemented and tracking properly, ensuring you see the correct data.
Account Structure
If you have larger websites or multiple properties, the views can be confusing. Our Google Analytics audit team will ensure your GA account structure is properly set up and all of your profiles have the right data and dashboards. We can also make sure your data is properly filtered, so users only see the data they need including the removal of any internal data so that you only see customer-based traffic.
Conversion tracking evaluation
Data accuracy assessments will be carried out. Especially regarding key events and event tracking are key elements of any GA setup. Your website will have important actions you want users to take while browsing onsite – and recording these actions is a necessary task. Whether it’s filling out a form, downloading a guide, or making a purchase, our conversion tracking evaluation ensures you have the proper goal and event tracking in place ensures you’re measuring these actions correctly and showing the success of your marketing efforts.
As part of the goal and event tracking, we can also set up ROI monitoring, so you can understand the value your efforts are bringing your business.
Attribution Tracking
There is an abundance of data available to webmasters and it all comes from different marketing channels. From SEO to Paid to Social marketing, attribution tracking provides an insight to see the larger picture of how each marketing channel influences the other. With in-depth attribution tracking, our Google Analytics audit agency provides you with a full overview of how exactly your digital marketing channels are working together to drive traffic and conversions to your website. This data can also provide you with a basis on where opportunities lie for further growth.
Data privacy compliance audit
This is when we review how data is collected through Google Analytics, and evaluate how user consent is obtained for data collection and processing, especially in regions with strict privacy regulations like GDPR (General Data Protection Regulation).
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FAQs
We start by reviewing your existing Analytics setup against your actual business goals, checking configuration, tagging, and funnel settings for gaps or errors. From this, we build a clear action plan covering any tag adjustments, funnel corrections, and conversion event definitions needed to give you a reliable data foundation. This often works alongside our Google Tag Manager service, since issues in one often stem from the other.
The audit and technical review typically takes around a week to complete. Once corrections are implemented, your live data realigns immediately, though we recommend waiting around 30 days to build a clean, reliable baseline for month-on-month comparisons and reporting going forward.
Costs depend on the size of your website, the complexity of your checkout or conversion flow, and how many tracking endpoints need reviewing. Our service typically includes a full configuration review, metadata cleaning, and a clear report of fixes needed to protect your reporting accuracy. We’ll discuss your setup before providing a tailored, itemised quote.
We track data layer consistency, event firing accuracy, and conversion values against your defined goals, ensuring your analytics setup is genuinely reliable rather than just technically live. These are reported through our marketing reporting service, giving you confidence that the numbers you’re seeing reflect what’s actually happening on your site.
Yes, we’ve delivered Analytics audits for businesses across a wide range of consumer and corporate sectors, resolving tracking gaps and restoring confidence in reported data. You can see examples of our wider client work on our case studies page, and we’re happy to share audit findings most relevant to your industry during a consultation.
Let’s Get
Started
Our Google Analytics audit service is committed to ensuring you are recording accurate tracking and reporting on the things that matter to you and your business. Get in touch with your brief, problem or challenge and we will get straight back to you.