Server-Side Tagging Service
Firstly, our server-side tagging service helps SMEs and Brands gain more accurate marketing data, reduce website loading times and lead to improved marketing attribution. What’s more, our customers benefit from 10-20% increased purchases attribution in their Facebook and Google Analytics marketing platforms.
Server-Side Tracking Consultancy
Secondly, our server side tracking agency works with businesses to ensure they meet and exceed both the performance and privacy demands of today’s world. As such, server-side tracking is relevant to any business that wants to gain control over the data traffic from its website & improve the accuracy of tracking.
Benefits to Server-Side Tracking
To start, our server-side tagging experts work with your business to help unlock valuable marketing data, imporve website speed, which then leads to improved marketing ROI.
Improves Accuracy
Next, our server side tracking agency works with brands on Implementing API based conversion tracking ensures conversions that are otherwise blocked by browsers or ad blockers are received by your marketing channel.
Collect First Party Data
Additionally, our server side tracking experts work on proxying third party channel scripts from your server instead of the browser. Therefore, this means your tracking is done in 1st party context.
Improved Personalisation
Thus enabling longer cookie expiration period so users are more likely to see a marketing campaign you want them to vs being reset to new users more frequently. As such, this also benefits a/b test control vs variant user buckets by maintaining a longer cookie expiration period.
Faster websites
Improve site speed by reducing the # of third party javascript (aka tags) from loading in the browser. Also, reducing the size of your web based GTM container by moving the complex logic of tag/trigger/variables from your web based GTM container to SS container.
Improve attribution
Moreover, our server side tracking agency helps brands with Improving the quality and accuracy of customer and session related data sent with conversions that can be pulled directly from your platform.
Read MoreServer Side Tracking Solutions
Thirdly, our server side tracking solutions are for new websites and existing websites. For example, we offer various levels of services from audits & one off assistance through to consultations and complete management. As such, once all work is carried out our server side tracking experts will stay in touch for a time to ensure everything is working correctly.
Google Analytics
Streamline your data collection and improve accuracy with server-side Google Analytics tracking.
Facebook cAPI
Optimise your Facebook ad performance with precise server-side event tracking.
Tik Tok API
Enhance your TikTok campaign insights with robust server-side event tracking.
Server Side Klavyio
Integrate server-side tracking for email campaigns with Klaviyo for better audience targeting.
Snapchat
Improve conversion tracking and ad performance with server-side Snapchat integration.
….and more
In fact, we also setup server side tracking for plugins and scripts such as WordPress CMS, Shopify CMS, and everything in between such as Google Sheets, Mailchimp, Bigcommerce and more.
Digital Marketing & Web Development
FAQs
We start by reviewing your existing tracking setup and identifying where data loss or inaccuracy is occurring, often due to ad blockers or browser restrictions on third-party cookies. From there, we plan out which tags and conversion events should move server-side, prioritising the ones with the biggest impact on your reporting. This strategy is built directly on top of your existing Google Tag Manager setup, ensuring nothing is lost in the transition.
Costs depend on your existing tracking setup, hosting requirements, and the complexity of migrating your current tags and triggers. Our service typically includes server container configuration, domain and hosting setup, tag migration, and thorough testing across your key conversion events to ensure data accuracy. We’ll discuss your current setup and goals during a discovery call before providing a tailored, itemised quote.
Most server-side tracking implementations take between 2 and 4 weeks, depending on the number of tags being migrated and the complexity of your existing setup. This includes setting up the server container and hosting, migrating and testing tags, and validating that data is flowing accurately before switching over fully. We’ll always provide a clear timeline with defined milestones from the outset, so you know exactly what to expect and when your tracking will be fully live.
Our server-side tracking setup includes container configuration, hosting on your own domain, and migration of key tags covering conversions, purchases, form submissions, and page views. We track the same core metrics as client-side tracking, but with improved accuracy, feeding this data into your marketing reporting, so you can trust the numbers behind every decision.
Yes, we’ve implemented server-side tracking for businesses across a wide range of industries and website platforms, from eCommerce stores to service-based websites. You can see examples of our wider tracking and analytics work on our case studies page, and we’re happy to walk you through relevant server-side tracking results during a consultation, tailored to your sector and setup.
Server side tracking
More and more businesses are moving to server-side tracking due to many benefits it brings to performance. So speak to our server side tracking agency & find out more about how our server side tracking team can help your business do the same.