SEO results take time, as search engines need to crawl, index, and build trust in changes made to your site. Most Shopify stores start seeing meaningful improvements in rankings and organic traffic within 3 to 6 months, depending on your starting point, competition, and the scope of work required. We set realistic expectations from the outset, rather than promising overnight results, and SEO benefits from ongoing optimisation rather than a “set and forget” approach. Early wins, such as fixing technical issues or improving indexation, can sometimes show results sooner, but sustainable ranking growth is a longer-term investment that compounds over time.

Cost depends on the amount of time and resource your store needs each month. Our minimum contract starts from just one day a month, making it accessible for smaller stores or those just getting started with SEO. For stores with larger catalogues, higher competition, or ambitious growth targets, we can scale up to more days per month to match the level of work required. Rather than a fixed package price, we recommend starting with a discovery call so we can assess your store, goals, and current performance, and recommend the right level of investment to get meaningful results.

Our monthly fees cover strategy, implementation, and reporting time — this includes technical SEO work, content and collection page optimisation, keyword research, and ongoing monitoring of performance. We’re transparent about exactly what’s covered in your package, so there are no hidden surprises. Any additional tools or platform fees required for reporting or specialist software are flagged separately upfront, so you have a clear picture of total investment before we start. Our aim is to keep pricing straightforward, so you know exactly what you’re paying for and what results you can expect in return.

Success metrics are tailored to your specific goals, but typically include organic traffic growth, keyword ranking improvements, and conversions from organic search. For Shopify stores, we also track collection and product page performance, click-through rates, and indexation health. We use GA4 and Google Search Console to track performance accurately, and keep you informed through regular weekly calls and detailed monthly reports. Rather than reporting on vanity metrics, we tie everything back to what matters most to your business — whether that’s revenue, profitability, or sustainable growth in organic visibility over time.

Yes, we work with Shopify stores across a wide range of sectors, including fashion and apparel, beauty, home and lifestyle, food and drink, and niche e-commerce brands. We’d be happy to walk you through relevant case studies during a consultation, showing real examples of the SEO strategies we’ve implemented and the results achieved for similar businesses. Our experience across different Shopify niches means we understand the specific challenges each sector faces, from seasonality to product catalogue size and structure. Rather than sharing a generic portfolio, we tailor the examples we show to your industry, so you can see directly relevant results.

If results aren’t tracking as expected, we treat this as a priority rather than waiting for a scheduled review. We’ll reassess the strategy, looking at what’s working, what isn’t, and any external factors like algorithm updates, market changes, or increased competition. We’re not afraid to pivot our approach based on data rather than sticking rigidly to the original plan, and our regular weekly calls and monthly reports mean issues are usually caught early. If you’re still not satisfied, our contract terms are flexible with clear cancellation terms.