Organic growth via SEO
Despite strong brand positioning, Laurelle struggled to rank organically for key product categories. Paid ads drove traffic—but cost-per-acquisition was high, and brand-dependent keywords dominated. The goal: build sustainable organic growth via SEO.
Rapidly improve rankings for untapped “cluster category” segments which helped unlock non-branded traffic and achieve record ecommerce sales via organic channels.
Challenges
While Laurelle had established itself as a premium fashion and luxury brand, its organic visibility was underperforming—especially for non-branded product category searches. High reliance on paid advertising meant customer acquisition costs were rising, and most organic traffic came from brand-name queries rather than high-intent category keywords.
Services
We "reversed" engineered" past revenue to identify which categories drove the most sales and identify top categories to focus on. We then created dedicated landing pages, with SEO-tailored titles, H1s, meta-descriptions, and 350–500 word content briefs highlighting features. Internal and contextual linking pointed to relevant products and complementary categories. Cluster pages linked both to each other and to evergreen blog content , turning the site into an interconnected SEO network.
Product pages received extensions: richer descriptions, FAQs, and structured data (price, ratings, availability). Star-rich snippets increased visibility and click-through rates. Finally. we added a bottom‑of‑page rich‑content section to boost keyword presence and freshness.
Services Provided
SEO Strategy
We delivered a tailored SEO strategy aligned with Laurelle’s commercial goals.
Learn MoreShopify SEO
We fully optimised Laurelle’s Shopify store to ensure it was technically sound, SEO-friendly, and structured for search visibility.
Learn MoreEcommerce SEO
Our ecommerce SEO approach focused on identifying high-intent keyword clusters and turning category pages into rich landing experiences.
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