2024 was the year of GA4, but things don’t stop there. If you want to stay ahead in digital marketing tracking in 2025, it’s time to adapt to…
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Right, let’s have a talk about outdated tracking tags in Google Tag Manager (GTM)? Now, if you’ve been working on your website tracking for a few years, there’s…
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Staying ahead of the curve is essential for delivering exceptional results to our clients. At our marketing agency, we are constantly exploring new technologies and methodologies that can…
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As of now, GCLID (Google Click Identifier) is still widely used for tracking clicks from Google Ads and attributing conversions. However, there are ongoing discussions about the future…
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If your reading this blog, chances are you’re curious about how to SHA-256 some data in Google Sheets? It might sound all fancy, but it’s nothing more than…
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Enhancing website performance with GA4's advanced analytics and tracking capabilities.
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GA4 revolutionises analytics with enhanced user tracking and privacy features for businesses.
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Google Tag Manager simplifies tag management, reduces reliance on developers, and enables integration.
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Adopt server-side tagging for robust data collection, upgrade to GA4, and prioritise ROI reporting.
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Explore the pros and cons of client-side versus server-side tracking for informed decisions.
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Learn how to implement GA4 eCommerce tracking for Shopify using Google Tag Manager.
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