Paid Search Blog Archives

5 Ways Offline Conversion Tracking Boosts Your Google Ads ROI

In today’s competitive advertising world, tracking every step in the customer journey is a must if you want to get the best bang for your buck. While online…
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By Callum Stringfellow - On 10/01/25 - 3 minute read

Amazon PPC Basics for UK Sellers: How to Get Started with Sponsored Ads

Selling on Amazon has become one of the most effective ways for UK-based sellers to reach a larger audience and grow their online businesses. With so many competitors,…
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By Callum Stringfellow - On 12/11/24 - 5 minute read

Benefits Of Travel PPC Marketing For The Tourism Industry

In the travel and tourism industry, effective online advertising is essential for standing out and reaching the right audience. One strategy that has proven exceptionally effective is pay-per-click…
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By Callum Stringfellow - On 31/10/24 - 5 minute read

Are you using Video in your P-Max campaigns

If you’re running Google Ads and thinking about Performance Max campaigns, you’re probably already familiar with the power of automation. But here’s something a lot of folks are…
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By Liam Loughney - On 08/10/24 - 4 minute read

The Future of PPC Advertising: PPC Trends & Innovations to Watch in 2025

As we head into 2025, the world of Pay-Per-Click (PPC) advertising is evolving rapidly. From AI-driven automation to privacy changes, these innovations are transforming how marketers plan, execute,…
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By Will Bancroft - On 25/09/24 - 3 minute read

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Mastering your international PPC campaign: A Guide to Expanding Your Reach

Expanding your business across borders offers exciting opportunities, but it also comes with its challenges, particularly when it comes to international PPC advertising (either paid search and paid…
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By Will Bancroft - On 23/09/24 - 4 minute read

How we optimise PPC campaigns

Digital marketing is often described as a blend of art and science. While there are established guidelines and processes to follow, creativity plays a crucial role in elevating…
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By Liam Loughney - On 30/08/24 - 7 minute read

What to do in the first week of a new performance max campaign

So you’ve just kicked off a new Performance Max campaign, right? The first week’s a big one as we all want campaigns to get off to a flying…
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By Liam Loughney - On 26/08/24 - 4 minute read

Google Ads Not Showing? Here’s Why

Are you experiencing the frustration of your Google Ads not showing up?
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By Liam Loughney - On 17/05/24 - 5 minute read

What’s new in Google Ads 2024?

Google Ads is revolutionising the way advertisers manage & optimise campaigns.
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By Liam Loughney - On 13/05/24 - 3 minute read

Paid Search marketing strategies for hospitality industry

Hospitality PPC marketing offers targeted visibility, flexible budgeting, and measurable results for hospitality businesses.
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By Callum Stringfellow - On 09/04/24 - 3 minute read

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Understanding the Difference Between Informative & Intent Keywords

Informative vs Intent Keywords: Understand their differences and when to use each in Google Ads.
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By Callum Stringfellow - On 26/10/23 - 3 minute read

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5 Reasons google ads are important for business

Google Ads offer global reach, precise targeting, flexible budgeting, measurable metrics, and remarketing opportunities.
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By Will Bancroft - On 07/08/23 - 3 minute read

Responsive Search Ads Best Practices | 5 Tips

Optimise responsive search ads with unique content and prioritise ad strength for success.
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By Callum Stringfellow - On 05/10/22 - 5 minute read

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