Delivering Results That Matter

PPC Company For
Financial Services

If you are a financial services company looking to generate PPC leads and sell more online, then speak with one of our PPC team today. By using or PPC ad management service we can help you develop ROI-focused marketing strategies that help you achieve your goals.

5.0

PPC Marketing Agency For Fintech Businesses

Our financial services PPC experts give you excellent PPC management services for paid search marketing campaigns & paid social PPC campaigns.

Our financial services PPC company understands FCA compliance requirements and financial promotions rules, and we manage the account verification process required by Google and Bing for regulated financial advertisers, so your ads go live without delays or unexpected suspensions. We also stay on top of restricted financial products policies across platforms, structuring campaigns and ad copy to stay compliant while still driving clicks and conversions. For financial brands, that means you’re working with a team that treats regulatory risk as part of the strategy, not an afterthought — so you can focus on growth, not compliance headaches.

Want to talk? Ring us on 0113 880 0917, drop a message to info@bidmark.co.uk, or pop your details in our contact form and one of our experts will get straight back to you.

Fintech PPC Done Properly

Whether it’s Search, Performance Max, Demand Gen, or B2B lead gen on LinkedIn, we build campaigns that are structured to scale – and reported on in a way that actually makes sense to you.

We’ve been working with Bidmark on our SEO and PPC, and the results have been excellent. Liam, Will and the wider team are professional, responsive and genuinely easy to work with. They took the time to understand our commercial objectives and translated that into campaigns that actually deliver. We’ve seen strong improvements in lead generation volume, increased web traffic and, most importantly, measurable ROI across our paid campaigns. Reporting is clear, communication is consistent and there’s always a proactive approach to optimisation and growth. A knowledgeable, friendly team who deliver real results – highly recommended.

From Ashley Young

Brilliant team, always there to help as well as getting great results. I recommend Bidmark to anyone who will listen. Can’t say enough great things about them. Thanks again to the team.

From Jack Cannon

First reached out to Liam @ Bidmark to enquire about redesigning our website @ WMS Entrance Systems – from that point the entire Bidmark team were extremely helpful, professional and most of all patient with the demands we set. The level of communication was great and we were kept informed and involved with the website development from start to finish. We would 100% recommend Bidmark for all web development and SEO needs. 10/10

From Thomas Rhall

We have used Bidmark across both our businesses and their in-depth knowledge of both add words and ergonomic website design is second to none. Will and Liam have a great understanding of client needs and translate that to great proven results.

From James Hillas

Bidmark built a fantastic website for us that perfectly reflects our firm. The process was smooth and the team was professional. Highly recommend!

From Thomas Harvey Solicitors

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PPC Agency For Financial Services

About Us

We understand the unique challenges and opportunities in the financial sector, and we’re well placed to help you enhance your online presence, drive quality traffic, and increase leads. Our team has extensive experience managing campaigns for accountants, investment firms, insurance companies, and other financial entities. Get in touch to see how we can grow your results.

About Us

What we can do for you

We are committed to helping financial brands grow through strategic and effective PPC campaigns. Whether you need a comprehensive PPC strategy or specific PPC ad management for financial brands, we have the expertise and resources to help you succeed. From keyword research and ad creation to bid management and performance tracking, our financial PPC services cover every aspect of your PPC campaign. We handle all the details so you can focus on running your business.

PPC Audits

These audits show you how to improve your account setup. As such, our PPC agency for financial services carries out In-depth checks of pay-per-click (PPC) campaigns. This includes creative examinations to provide you with a suggestions report about your paid efforts.

Keyword Research

We conduct thorough keyword research to identify high-value, relevant terms that potential clients are searching for, including long-tail and localised keywords. Additionally, we utilise advanced targeting techniques to reach your ideal audience and implement retargeting strategies to re-engage visitors who have shown interest in your services.

Negative Keywords

With CPCs as high as they are in financial services, wasted spend on irrelevant or unqualified clicks is costly. We build and continually refine negative keyword lists to filter out searches that aren’t genuine commercial intent, including terms linked to jobs, research, free advice, or unregulated queries that could create compliance risk. This keeps your budget focused on people actively looking for your services, not clicks that were never going to convert.

Strategy

Our financial services PPC company collaborates closely with you to formulate a comprehensive pay-per-click strategy. This strategy is tailored to yield the desired outcomes, all within the confines of your budget.

Campaign Creation

Identifying the most relevant and high-performing keywords and audiences for your financial services is the foundation of a successful PPC campaign. We conduct thorough keyword research & audience selections. Our goal is to ensure your ads appear in front of the right audience at the right time, driving high-quality traffic to your site.

Ad Copy Writing

Our team crafts compelling ad copy and designs that capture attention and drive clicks. We continuously optimise your ads to improve performance and cost-efficiency.

Optimisation

Our PPC account optimisation involves refining and fine-tuning your PPC campaigns to achieve better results and maximise your return on investment (ROI). The goal of our PPC ad management for financial brands is to ensure that your ads are reaching the right audience. Helping them to generate clicks, conversions, and ultimately contributing to your business goals.

Quality Score Management

With finance keywords often costing significantly more per click than other industries, Quality Score becomes one of the biggest levers for controlling your ad spend. We focus on tightly themed ad groups, relevant ad copy, and landing page alignment to keep Quality Scores high, which directly lowers your cost per click and improves ad position. In a sector where CPCs can run into double figures, even small Quality Score improvements make a measurable difference to your budget.

Landing Pages

We enhance your PPC landing pages to ensure they are highly relevant to your ads, providing a seamless user experience that boosts conversion rates.

Consent Mode & GDPR-Compliant Tracking

Financial services sits under extra scrutiny when it comes to data handling, so tracking needs to be both accurate and compliant. We implement Google’s Consent Mode and ensure tracking setups align with GDPR requirements, so you get reliable conversion data without compromising on data protection obligations. This protects your business while still giving you the insight needed to optimise campaigns effectively.

Reports

Providing detailed reports and insights to keep you informed on your campaign’s progress is essential for transparency and continuous improvement. For instance, we track key performance indicators and provide regular updates, so you always know how your campaigns are performing. Our reports include actionable insights and recommendations to help you make informed decisions about your PPC strategy.

Paid Search

Our PPC specialists know how to build paid search advertising campaigns on search engines and manage sales-focused shopping campaigns which are managed by our financial services PPC company based in Leeds. This paid search framework has been formulated using years of experience running numerous, complex, high-volume paid search accounts from our pay-per-click marketing agency.

Chat GPT Ads

As AI platforms open up to advertising, ChatGPT Ads represent a new channel for reaching potential customers at the exact moment they’re researching financial products and services. We help financial brands get ahead of this shift, building campaigns that tap into AI-driven search behaviour alongside traditional PPC channels. For a sector where trust and timing matter, being present in these emerging spaces early gives you a competitive edge before the channel becomes as crowded as Google and Bing.

Google Ads

Financial service companies can rely on our pay-per-click agency experts to decrease waste marketing costs & ensuring that you’re getting more sales and leads through our Google Ads PPC management.

Bing Ads

Secondly, as a premier Bing PPC agency based in Leeds, our Bing experts are dedicated to maximising your qualified traffic and leads while minimising wasted spend through effective Bing PPC (Pay Per Click) strategies.

Display Ads

We implement tailored display strategies for PPC campaigns across various networks and ad exchanges. Our fintech PPC agency focuses on building brand awareness while simultaneously generating sales and leads, leveraging the expertise of our display advertising specialists in the fintech sector.

Programmatic Display

Our fintech PPC agency specialises in the programmatic purchasing and management of Display Ads specifically for fintech services. Our programmatic ad experts ensure that your campaigns are meticulously measured, tracked, and focused on delivering results that drive growth for your business.

Paid Social

Our PPC management services involve PPC advertising on social media marketing services where our experts help clients with advertising campaigns on Facebook, Twitter, LinkedIn, Instagram & more!

Facebook

Our for Financial Services PPC management agency manages Facebook marketing services from our Facebook Ads agency in Leeds, West Yorkshire.

Instagram

Our PPC management services involve using Instagram’s advertising platform as it provides powerful targeting features that allow us to reach precise audiences based on various targeting types.

Our team of experts leverages LinkedIn’s powerful targeting capabilities to connect your brand with high-value professionals and decision-makers.

How We Can Help

Our PPC company delivers top-quality, performance-focused advertising services specifically for fintech brands. Our approach to PPC for fintech helps companies stand out online, maximise their potential, and reach revenue goals. We work closely with our clients to ensure campaigns are launched seamlessly, managed professionally, and that all KPIs are meticulously measured and tracked for optimal results.

Fintech companies use our PPC services for reasons including:

Brand Awareness

Our PPC advertising services for fintech can boost brand visibility and awareness by displaying targeted ads to a relevant audience across multiple online platforms. This approach reinforces brand messaging and strengthens brand recall among potential customers, helping fintech companies establish a strong digital presence.

Leads & Conversions

Our PPC campaigns for fintech are optimised to generate valuable leads and conversions, whether through form submissions, downloads, purchases, or other key actions. This approach helps fintech companies attract new customers and boost sales revenue, driving measurable growth.

Website Traffic

Our pay-per-click agency helps fintech companies drive targeted traffic to their websites by running precision-focused ad campaigns across search engines, social media platforms, and other relevant sites, ensuring your message reaches the right audience.

Return on Investment (ROI)

Our pay-per-click agency continuously monitors and optimises ad campaigns to enhance performance and achieve a higher return on investment for fintech companies, ensuring that advertising budgets are used both efficiently and effectively.

Promote Products or Services

Our PPC agency can create and execute campaigns specifically designed to promote new product or service launches for fintech companies, generating excitement and driving targeted traffic to dedicated landing or product pages.

Why Work With Us

We are committed to helping financial brands grow through strategic and effective PPC campaigns. So whether you need a just a comprehensive PPC strategy or moreover, a specific PPC ad management requirement, we have the expertise and resources to help you succeed.

PPC EXPERTS

Our dedicated team of experts in paid search and paid social provides a comprehensive suite of PPC management services. As such, by collaborating with our clients, we ensure meticulous measurement and tracking of every aspect of our PPC ad management.

ROAS focused

With a laser focus on performance-driven strategies, our expert team leverages the power of PPC to propel your financial services firm to new heights of success. Indeed, from meticulously crafted campaigns to in-depth analytics and reporting, we are committed to delivering measurable results that exceed expectations. Additionally, trust us to amplify your online presence, generate qualified leads, and maximise your return on ad spend.

EXPERIENCED TEAMS

Our financial services paid search and paid social experts have extensive experience working with financial services business owners. Additionally, they are familiar with the different challenges faced by businesses. Furthermore, our team’s in-depth knowledge enables them to create tailored strategies that address these unique challenges, ensuring optimal results for your business.

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That
Matter

Our Process

1. Custom Proposal

We start the process with initial questions which will help us to develop a tailored proposal which suites your business requirements.

Our Process

2. Strategy Development

We develop a strategy and outline steps which will be taken to help your business achieve its goals.

Our Process

3. Contract Approval

Once the strategy is agreed we will send over contracts which bind our agreements. We usually require a 3 month minimum period.

Our Process

4. Strategy Implementation

Once the strategy is agreed we will send over contracts which bind our agreements. We usually require a 3 month minimum period.

Our Process

5. Tracking & reporting

We measure the performance of ad campaigns to ensure a positive impact of new advertising strategies against your business objectives.

FAQ’s

You get full end-to-end management: campaign strategy and setup, keyword research, ad copywriting, bid and budget management, landing page recommendations, conversion tracking, and ongoing optimisation. You’ll also receive regular performance reporting and a dedicated point of contact who understands your account inside out.

We typically work with clients who have a monthly ad spend of £5,000 or more. This gives us enough budget to gather meaningful data quickly, test effectively across campaigns, and optimise for real results rather than just getting started.

Our fees are typically structured as a percentage of ad spend or a fixed monthly retainer, depending on the size and complexity of your account. There are no hidden costs — you’ll always know exactly what you’re paying for management versus what goes directly to your ad spend. Get in touch for a tailored quote based on your goals and budget.

Yes. We regularly work in partnership with in-house marketing teams or alongside other agencies, focusing on a specific channel or campaign type while your existing team retains control of the wider strategy. We’re flexible on how involved we are and make sure communication stays clear on both sides.

No. We typically work on a rolling monthly basis with no long-term lock-in, because we’d rather earn your business through results than tie you into a contract. Standard notice periods apply, which we’ll always be upfront about.

You’ll typically see initial performance data and optimisations within the first 2–4 weeks, with more meaningful trends emerging over 8–12 weeks as we gather enough data to refine targeting, bidding, and creative. We’ll agree clear KPIs upfront so you know exactly what “results” look like for your account.

Our Knowledge