Northern Leisure wanted to increase out of season bookings whilst maintaining summer month bookings.
Northern Leisure required a re-brand and new website fit for their rapidly growing business. The client is short on time so Bidmark designed, wireframed and built the new website for Northern Leisure in 6 weeks. The client wanted to keep the website updating very simple so they can carry it out in house.
Firstly we developed a new website which simplifies the process for adding motorhomes to the website with simple custom fields requesting information - this made it easier for the client to manage stock on site.
We then cleaned up the website. All imagery and motorhome pages were simplified and modernised to promote a higher quality look and feel. These designs improved user experience which lead to a better conversion rate from traffic to enquiry.
With a better converting website the clients Google Ads account began to perform better. This was coupled with PPC management which involved reducing the amount of low quality keywords in the account and focusing time and efforts on the best performing keywords.
WEBSITE DESIGN & DEVELOPMENT
We designed and built a brand new website to incorporate the hiring and selling of motorhomes.