Northern Leisure Motorhomes      

192% increase in enquiries

Here's how our PPC services helped Northern Leisure Motorhomes, a motorhome rental business, generate a 192% increase in enquiries for the year.

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192% INCREASE IN ENQUIRIES YOY
 Northern Leisure Motorhomes case study      

RESULTS THAT MATTER

Northern Leisure wanted to increase out of season bookings whilst maintaining summer month bookings.

Challenges

Northern Leisure required a re-brand and new website fit for their rapidly growing business. The client is short on time so Bidmark designed, wireframed and built the new website for Northern Leisure in 6 weeks. The client wanted to keep the website updating very simple so they can carry it out in house.

Services

Firstly we developed a new website which simplifies the process for adding motorhomes to the website with simple custom fields requesting information - this made it easier for the client to manage stock on site.

We then cleaned up the website. All imagery and motorhome pages were simplified and modernised to promote a higher quality look and feel. These designs improved user experience which lead to a better conversion rate from traffic to enquiry.

With a better converting website the clients Google Ads account began to perform better. This was coupled with PPC management which involved reducing the amount of low quality keywords in the account and focusing time and efforts on the best performing keywords.

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