The 3 best SEO keyword rank tracking tools

Now, we all know that tracking your SEO keywords rankings is like watching your garden grow.

You put in the effort, but you’ve got to keep a close eye to make sure it’s all heading’ in the right direction.

Luckily, there are some powerful rank tracking tools out there that can help us to monitor our SEO keyword ranking progress, so we’re not left standing around like a lost sheep.

Our Top 3 Best Rank Tracking Tools

Today, we’re talking about the top 3 rank tracking tools that’ll help you keep a firm grip on your SEO efforts. In our opinion the best keyword tracking tools are: SEMrush, Ahrefs, and Advanced Web Ranking.

So, let’s dive in and take a proper look at why we think these are the best keyword tracking tools.

1. SEMrush

If you’ve ever set foot in the world of digital marketing, you’ve probably come across SEMrush before. It’s an all-in-one platform that covers everything from keyword research to competitor analysis, and of course, SEO rank tracking!

SEMrush is one of the best keyword tracking tools as it offers detailed rank tracking of your keywords, and competitors keywords. We love rank tracking on SEMRush as it allows us to gain insights into competitor keyword rankings, traffic, and strategies. Sometimes we feel like right noisy neighbors, but it helps!

Another nice touch is that SEMrush also tracks featured snippets, knowledge panels, and other SERP features. We can use this to target this prime real estate on Google to improve visibility.

SEMrush is not without fault though. All of the fancy features don't come cheap. So although its one of the best keyword tracking tools might be a bit out of reach for smaller businesses. Were talking a few hundred pounds a month to use the tool, and this can run into £1,000’s for enterprise level clients. If you do subscribe you definitely want to be using it each month, and using your credits as much as possible to get your money's worth. 

2. Ahrefs

Ahrefs is solid, reliable and straight to the point rank tracking tool. Ahrefs is known for its incredible backlink analysis, but it’s no slouch when it comes to rank tracking either.

Ahrefs key features is that it offers rank tracking for desktop and mobile, with options to track your progress on a daily, weekly, or monthly basis. What sets Ahrefs apart as one of the best is its focus on backlinks. It integrates backlink data into its rank tracking, giving you a deeper understanding of how your links impact your rankings.

Just like SEMrush, Ahrefs doesn’t come cheap. It’s a bit of an investment, but for serious SEOs, it’s well worth it. While it’s brilliant at rank tracking and backlinks, Ahrefs doesn’t cover quite as much ground as SEMrush in terms of overall SEO tools. However if you're mostly focused on backlinks, then this could be a better SEO keyword ranking tool. 

3. Advanced Web Ranking

Now, here’s one that doesn’t get as much attention, but it’s been around for years and is one of the best keyword tracking tools. AWR is known for being rock-solid when it comes to tracking rankings in detail. If you’re after precision and flexibility, AWR’s your tool.

AWR lets you create highly customisable reports, which is a bonus! If you’ve got managers or clients to impress then this feature is great for you. AWR control over reports and tracking, makes it perfect for agencies or larger businesses with these specific needs.

Like the other two pieces of software, AWR doesn’t just track organic rankings – it also keeps an eye on featured snippets, local packs, and other SERP features and, compared to SEMrush and Ahrefs, AWR is more budget-friendly, offering great value for the price.

On the down side, AWR’s interface isn’t as polished as SEMrush or Ahrefs, and it might take a bit of getting’ used to. 

Final Thoughts 

To wrap things up, here’s some wisdom from Yorkshire's very own SEO expert, Liam Loughney:

“Rank tracking is all about consistency and understanding your competition. Whether you're using a top-tier tool like SEMrush or a more budget-friendly option lo track keyword rankings in the serps, remember that it’s the insight and action that make the difference. Keep a steady eye on your performance, adapt, and you’ll see results.

Conclusion

When it comes to SEO keyword rank tracking, you’ve got three solid options, each with its own strengths:

• SEMrush is your all-rounder, the software is packed with features beyond just rank tracking.
• Ahrefs is your go-to software for those focused on backlinks and competitive analysis.
• Advanced Web Ranking is the choice for those wanting precise, customisable SEO keyword rank tracking without breaking the bank.

In the end, the right SEO keyword ranking tool depends on what you need and how much you’re willing to spend. Whether you’re after an all-in-one software solution or something more focused, these three tools will keep your rankings in check so you can keep climbing’ that Google ladder. Just remember – hard work and smart tools will get you the result you need. 

Good luck!

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