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The Future of PPC Advertising: PPC Trends & Innovations to Watch in 2025
As we head into 2025, the world of Pay-Per-Click (PPC) advertising is evolving rapidly. From AI-driven automation to privacy changes, these innovations are transforming how marketers plan, execute,…
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By Will Bancroft - On 25/09/24 - 3 minute read
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Mastering your international PPC campaign: A Guide to Expanding Your Reach
Expanding your business across borders offers exciting opportunities, but it also comes with its challenges, particularly when it comes to international PPC advertising (either paid search and paid…
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By Will Bancroft - On 23/09/24 - 4 minute read
Food and Drink Advertising Agency

Digital Marketing Strategies for the Food Industry
How food companies can continuously innovate their marketing strategies.
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By Liam Loughney - On 15/05/24 - 11 minute read
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Understanding the Difference Between Informative & Intent Keywords
Informative vs Intent Keywords: Understand their differences and when to use each in Google Ads.
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By Callum Stringfellow - On 26/10/23 - 3 minute read
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Responsive Search Ads Best Practices | 5 Tips
Optimise responsive search ads with unique content and prioritise ad strength for success.
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By Callum Stringfellow - On 05/10/22 - 5 minute read