Server-Side Tagging Service
Firstly, our server-side tagging service helps SMEs and Brands gain more accurate marketing data, reduce website loading times and lead to improved marketing attribution. What’s more, our customers benefit from 10-20% increased purchases attribution in their Facebook and Google Analytics marketing platforms.
Server-Side Tracking Consultancy
Secondly, our server side tracking agency works with businesses to ensure they meet and exceed both the performance and privacy demands of today’s world. As such, server-side tracking is relevant to any business that wants to gain control over the data traffic from its website & improve the accuracy of tracking.
Benefits to Server-Side Tracking
To start, our server-side tagging experts work with your business to help unlock valuable marketing data, imporve website speed, which then leads to improved marketing ROI.
Improves Accuracy
Next, our server side tracking agency works with brands on Implementing API based conversion tracking ensures conversions that are otherwise blocked by browsers or ad blockers are received by your marketing channel.
Collect First Party Data
Additionally, our server side tracking experts work on proxying third party channel scripts from your server instead of the browser. Therefore, this means your tracking is done in 1st party context.
Improved Personalisation
Thus enabling longer cookie expiration period so users are more likely to see a marketing campaign you want them to vs being reset to new users more frequently. As such, this also benefits a/b test control vs variant user buckets by maintaining a longer cookie expiration period.
Faster websites
Improve site speed by reducing the # of third party javascript (aka tags) from loading in the browser. Also, reducing the size of your web based GTM container by moving the complex logic of tag/trigger/variables from your web based GTM container to SS container.
Improve attribution
Moreover, our server side tracking agency helps brands with Improving the quality and accuracy of customer and session related data sent with conversions that can be pulled directly from your platform.
Read MoreServer Side Tracking Solutions
Thirdly, our server side tracking solutions are for new websites and existing websites. For example, we offer various levels of services from audits & one off assistance through to consultations and complete management. As such, once all work is carried out our server side tracking experts will stay in touch for a time to ensure everything is working correctly.
Google Analytics
Streamline your data collection and improve accuracy with server-side Google Analytics tracking.
Facebook cAPI
Optimise your Facebook ad performance with precise server-side event tracking.
Tik Tok API
Enhance your TikTok campaign insights with robust server-side event tracking.
Server Side Klavyio
Integrate server-side tracking for email campaigns with Klaviyo for better audience targeting.
Snapchat
Improve conversion tracking and ad performance with server-side Snapchat integration.
….and more
In fact, we also setup server side tracking for plugins and scripts such as WordPress CMS, Shopify CMS, and everything in between such as Google Sheets, Mailchimp, Bigcommerce and more.
Digital Marketing & Web Development
Server side tracking
More and more businesses are moving to server-side tracking due to many benefits it brings to performance. So speak to our server side tracking agency & find out more about how our server side tracking team can help your business do the same.